Experience

DESAI FOODS PRIVATE LIMITED

• India
• Food Production
• 1 - 100 Employee

• Deputy Regional Manager

  • Sep 2019 - Present

  As Deputy RSM , leading 30 peoples team in North East, Bihar and Jharkhand . Responsible for revenue generation of my area , Coordination with All the stakeholder , CFA handling in all the state . Achieve Sales and Distribution Cost target . Damage control , BTL control . Key accomplishment- At Desai Foods Private Limited • Got promoted from Sr. Area Sales manager to Deputy Regional Manager in 15 month of Joining . • Saved 45 lakh extra in sales & Distribution cost over and above target achievement in 2020-21. • Shifted 80 % Super Business to Direct business in 2020-21-22. Saved 7 % super cost for Company. • Successfully Shifted credit business to Advance of rest business of Super . • Developing Jharkhand & Bihar area by developing infra , • Successfully Launched Elmac Brand in 5243 outlets in North East . • Grown 23 % in Volume and 36 % in Value in 2020-21 , 7 % ( Volume ) in 2021-22 and 15 % in 2022-23 , • Back to back highest Achiever among 6 RSM in 2020-21, 2021-22 and 2022-23 . • Took market share of pickle up to 70 % and 80% in Paste category . • Maintaining Damage in 1 % against target of 2.5 % . • Implementing Sales Automation in Entire area & increasing outlet coverage . Tracking ECO , Lines , training & guiding my team . • Two of my team member promoted in 2020-21 And One TSM to ASM in 2021-22. • Liquidating MT & Institution stock in GT by special drive & attention . • Launched Hing in 1226 outlet in North east . • Launched Chutney in 2934 outlets in North east . Responsibilities • BTL Control, Damage Control, S & D Cost. • Co-ordination with Marketing , Logistic, Commercial HR Department for smooth operation of Business . • CFA Handling . • Monitoring Market Share of our Brand . • New Product Establishment in Market. • Appraising / reviewing every individual performance to improve their performance. • Training new team member . Tracking & analyzing daily , weekly & Monthly report . • Sales Forecasting accuracy by 90 %. Show less



Hershey India

• India
• Manufacturing
• 200 - 300 Employee

• Sales Area Manager

  • Jan 2018 - Sep 2019

  At Hershey India • As an Area Sales Manager , responsible for business of Jharkhand & Odisha . Business handling 2 crore per month. • Given responsibility to redevelop infra in entire Odisha from Jan’17 (Business was closed for 2015 & 2016). • Increased distribution network in Jharkhand- Distributor from 17 to 35 & outlet 3780 to 7648. Sub stockiest 46 to 101. • Every month Achieving AOP by 90% TSI’s in my team & Sales officers achieving more than 100% since Jan’2017. • Zero Damage in 2015 & 2016 which effected directly in profitability of area. • Received award titled: o Got Promoted As ASM on Feb 2018 . o All India Toper in AOP Achievement in 2017 by achieving 142% of AOP. o Super performer for only growing area in confectionary in east region among 10 ASE in 2012 o Got promoted as Area Sales executive in 2010. o Outstanding performer for achieving highest growth of 30% from Managing Director in 2009 o Super Performer for achieving highest growth of 65% from Managing Director in 2008 o Earned Incentive Every QTR . RESPONSIBILITIES: As Area Sales Manager • Setting the individual monthly, quarterly & yearly target for Sales Officers, TSIs & Distributors; ensuring the compliance of Sales Officer & TSI’s with their respective roles & responsibilities • Forecasting , Firm & rolling. ( with 80% accuracy ) • Monitoring the progress of real internal growth • Controlling product availability at all relevant channels through the distributor’s sales force as per company guideline • Managing continuous development of the assigned area and adding new outlets • Tracking delivery from C & FA to distributor and from Super to Sub Stockiest • Overseeing the proper & correct execution of sales, discounts, schemes and trading terms • Developing strong business relationship with distributors, trade and key accounts in their territories • Evaluating the performance of TSI /Sales Officer within their jurisdiction and reviewing accountabilities Show less



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• Area Sales Executive

  • Jan 2010 - Jan 2018

  in 2010,

• Sales Officer

  • Nov 2007 - Jan 2010

  From Nov'2007 to Jan' 2010