Experience

Tikko

• Denmark
• Entertainment Providers
• 1 - 100 Employee

• Head of Marketing

  • Oct 2023 - Present

  Odense, Syddanmark, Danmark



Universal Robots

• Denmark
• Automation Machinery Manufacturing
• 700 & Above Employee

• Global Commercial Growth Lead

  • Mar 2023 - Oct 2023

  Working as a Commercial Growth Lead, I combine marketing, product development and UX to drive growth across disciplines, improve performance, refine the digital customer journey, and build economically sustainable products. At Universal Robots, the cultivation of a Growth Mindset and widespread adoption of the Growth Hacking discipline throughout our organization play crucial roles in driving our future growth, and in fostering better cross-functional collaboration. My job is to work… Show more Working as a Commercial Growth Lead, I combine marketing, product development and UX to drive growth across disciplines, improve performance, refine the digital customer journey, and build economically sustainable products. At Universal Robots, the cultivation of a Growth Mindset and widespread adoption of the Growth Hacking discipline throughout our organization play crucial roles in driving our future growth, and in fostering better cross-functional collaboration. My job is to work the discipline into the DNA of the company and my co-workers daily work. I lead cross functional projects and collaborate with teams across the entire organization to enable experimentation and data-driven decision making. Skills: - Growth Hacking - Digital Experimentation - Market Research and Analysis - Change Management - Business Development - Digital Marketing - Cross-functional Collaboration - Data-driven Insights - Market Entry Strategies - Innovation and Disruption - Leadership and Team Management - Communication and Presentation

• Global Performance Marketing Specialist

  • Apr 2021 - Mar 2023

  In my Specialist role in the central digital marketing team, I work mainly with strategic development of our global paid activities across our digital marketing platforms. Also, I'm responsible for our global SEO strategy and organic presence on search engines. I work in close collaboration with both our regional marketing departments across the globe and other departments at HQ to develop the future for the digital marketing efforts at UR. Among others, I’m responsible… Show more In my Specialist role in the central digital marketing team, I work mainly with strategic development of our global paid activities across our digital marketing platforms. Also, I'm responsible for our global SEO strategy and organic presence on search engines. I work in close collaboration with both our regional marketing departments across the globe and other departments at HQ to develop the future for the digital marketing efforts at UR. Among others, I’m responsible for: - developing global digital marketing and campaign strategies for paid social, paid search and SEO on various platforms - planning and developing digital marketing plans for product launches - continuous optimization of our activities across all markets in collaboration with each individual region - guiding and supporting regional marketing teams in implementing the global strategies locally - securing smooth deployment and reporting as main contact with our digital agency globally - implementing technical aspects of digital marketing to our web solutions (tracking, data sourcing, CRO, technical SEO requirements, data analysis etc.)



Tokerød Plus

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Digital advisor

  • Jan 2020 - Mar 2021

  Odense, Region Syddanmark, Danmark My work at Tokerød Plus was based in the intersection between humans and digital technologies. In close collaboration with our customers, I’ve been: - defining and elaborating on digital strategies and marketing strategies - developing databased performance reports and digital roadmaps - creating and executing digital project plans - project management within digital transformation, digital marketing, IT, website and business development - executing online advertising… Show more My work at Tokerød Plus was based in the intersection between humans and digital technologies. In close collaboration with our customers, I’ve been: - defining and elaborating on digital strategies and marketing strategies - developing databased performance reports and digital roadmaps - creating and executing digital project plans - project management within digital transformation, digital marketing, IT, website and business development - executing online advertising campaigns on several platforms - incorporating digital solutions in business - managing training sessions within primarily content marketing and online advertising I followed a given project from the first meeting all the way to delivery and follow up - always with a close customer dialogue in mind. Show less



HISTORIA

• Denmark
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales and Marketing Coordinator

  • Jan 2020 - Jun 2020

  Odense Area, Denmark At HISTORIA I worked hands-on with online marketing and digital presence. This included optimizing business through data, project management (e.g. facilitating 2 x new website, implementing new internal processes regarding customer management and work flow), creating content, advertising and managing SoMe accounts. Furthermore I handled the press contact in connection to book releases.



Bæredygtigt Byggemarked

• Founder and owner

  • Jul 2018 - Dec 2019

  Odense, Denmark www.baeredygtigt-byggemarked.dk was an online builder's merchant that provided sustainable products within refurbishment, house & garden and construction to end consumers. The ambition was to establish a platform with a broad selection of sustainable, ecological and nontoxic products for DIY projects of both larger and smaller scale, and to motivate our customers to make deliberate choices. We supported the buy-it-for-life mentality, urged people to reuse and recycle products… Show more www.baeredygtigt-byggemarked.dk was an online builder's merchant that provided sustainable products within refurbishment, house & garden and construction to end consumers. The ambition was to establish a platform with a broad selection of sustainable, ecological and nontoxic products for DIY projects of both larger and smaller scale, and to motivate our customers to make deliberate choices. We supported the buy-it-for-life mentality, urged people to reuse and recycle products and the keywords for our web shop were quality, health, transparency and sustainability. Show less



apConnect

• Freelance Consultat

  • May 2018 - Sep 2019

  Odense, Denmark In my one-man-army consultancy I offered linguistic, cultural and business-related expertise to firms that needed assistance regarding this in their Danish/German activities. I supported companies in optimizing their international business or guided in the establishment of business in Germany/Denmark. I dealt with the fundamental work and assisted on the job tasks in connection to German-Danish activities, whether it being creating website content, marketing materials, communicating… Show more In my one-man-army consultancy I offered linguistic, cultural and business-related expertise to firms that needed assistance regarding this in their Danish/German activities. I supported companies in optimizing their international business or guided in the establishment of business in Germany/Denmark. I dealt with the fundamental work and assisted on the job tasks in connection to German-Danish activities, whether it being creating website content, marketing materials, communicating with customers, arranging participation on fairs or researching market tendencies etc. Show less