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Ciarán O'Fathaigh

Ajoy is a very driven, passionate and well informed individual with fresh ideas and fantastic attention to detail. An out of the box, lateral thinker, Ajoy achieved more digital success than any of his contemporaries because his passion for and belief in the project we were working on was very much palpable. Ajoy was a joy to work with.

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Credentials

  • The Trade Desk Edge Academy Certified: Data-Driven Planning
    The Trade Desk
    Oct, 2023
    - Sep, 2024
  • The Trade Desk Edge Academy: The Future of the Open Internet
    The Trade Desk
    Sep, 2023
    - Sep, 2024
  • Excel: VLOOKUP and XLOOKUP for Beginners
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • Google Ads Essential Training
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • The Trade Desk Edge Academy Certified: Executive Program
    The Trade Desk
    Feb, 2023
    - Sep, 2024
  • Yahoo Advanced TV Certification
    Yahoo
    Feb, 2022
    - Sep, 2024
  • New Manager Foundations
    LinkedIn
    Dec, 2020
    - Sep, 2024
  • Emerging Leader Foundations
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Yahoo Global Leadership Course
    Yahoo Advertising
    Oct, 2020
    - Sep, 2024
  • Xandr dsp
    Xandr
    Sep, 2018
    - Sep, 2024
  • Xandr SSP
    Xandr
    Jan, 2017
    - Sep, 2024
  • Yahoo DSP
    Yahoo
    Aug, 2016
    - Sep, 2024
  • Yahoo SSP
    Yahoo
    Aug, 2016
    - Sep, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Member
      • Sep 2023 - Present
    • Estonia
    • Building Materials
    • 1 - 100 Employee
    • Business Development Director
      • Jun 2023 - Present

      A Business Development Director with vast experience in the adtech industry. Passionate about helping businesses reach their target audiences through programmatic advertising. Responsible for developing and executing new business strategies and working with partners to integrate the company's solutions into their platforms. Helping to develop the platform by providing key feedback and utilising programmatic experience to make it the best possible tool for buyers. As a highly… Show more A Business Development Director with vast experience in the adtech industry. Passionate about helping businesses reach their target audiences through programmatic advertising. Responsible for developing and executing new business strategies and working with partners to integrate the company's solutions into their platforms. Helping to develop the platform by providing key feedback and utilising programmatic experience to make it the best possible tool for buyers. As a highly skilled and experienced business development professional with a proven track record of success. Ajoy a strategic thinker with a strong understanding of the programmatic advertising landscape. He is also a skilled negotiator and relationship builder. Show less A Business Development Director with vast experience in the adtech industry. Passionate about helping businesses reach their target audiences through programmatic advertising. Responsible for developing and executing new business strategies and working with partners to integrate the company's solutions into their platforms. Helping to develop the platform by providing key feedback and utilising programmatic experience to make it the best possible tool for buyers. As a highly… Show more A Business Development Director with vast experience in the adtech industry. Passionate about helping businesses reach their target audiences through programmatic advertising. Responsible for developing and executing new business strategies and working with partners to integrate the company's solutions into their platforms. Helping to develop the platform by providing key feedback and utilising programmatic experience to make it the best possible tool for buyers. As a highly skilled and experienced business development professional with a proven track record of success. Ajoy a strategic thinker with a strong understanding of the programmatic advertising landscape. He is also a skilled negotiator and relationship builder. Show less

    • Information Technology and Services
    • 1 - 100 Employee
    • Programmatic Manager
      • Jul 2017 - Apr 2023

      Managing programmatic trading in the UK across Agencies and direct clients. Strategic consulting, including business plan & sales strategy development across digital advertising and the Programmatic ecosystem. Selling all aspects of digital advertising formats including XBOX & CTV. Working across all levels of agency and clients. Graduated from the Yahoo Global Leadership course.

    • Brightroll Video Exchange & Audiience Manager
      • Aug 2016 - Jul 2017

      Managing Brightroll Video Exchange to clients and agency trading desks

    • United Kingdom
    • Newspaper Publishing
    • 700 & Above Employee
    • Digital & Programmatic Manager CEMEA
      • Dec 2011 - Dec 2015

      Managing the network of commissioned sales representatives for digital advertising across Europe, Middle East and Africa. Managing Advertising Agencies across Continental Europe, Middle East and Africa Managing programmatic trading across CEMEA and UK regions Strategic Consulting, including business plan & sales strategy development.

    • Regional Manager
      • Apr 2008 - Nov 2011

      Responsible for all advertising and marketing solutions for the north and Scotland and for all digital advertising outside of London.

    • Russian Federation
    • Business Skills Training
    • 1 - 100 Employee
    • Business Development Manager
      • Feb 2005 - Mar 2008

      Responsible for supplements, projects, events and awards. Responsible for supplements, projects, events and awards.

    • United States
    • Insurance
    • 1 - 100 Employee
    • Digital Sales Exec
      • Sep 2002 - Jan 2005
    • Musicians
    • 1 - 100 Employee
    • Radio Account Manager
      • Dec 2001 - Aug 2002
    • Newspaper Publishing
    • 1 - 100 Employee
    • Group Head Classified
      • Jul 1998 - Jan 2001

Education

  • The University of Manchester
    BA (Hons), Media, Business Management & IT

Community

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