Ajit Kumar
Search Engine Optimization Specialist at 31West Global Services- Claim this Profile
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English Professional working proficiency
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Hindi Full professional proficiency
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Bengali Limited working proficiency
Topline Score
Bio
Credentials
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Advanced Google Analytics
Google -
Google Analytics For Beginners
Google -
Google Tag Manager Fundamentals
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Introduction to Data Studio
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SEMrush SEO Toolkit Exam
SEMrush
Experience
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31West Global Services
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Search Engine Optimization Specialist
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Nov 2020 - Present
- Preparing detailed strategy reports. - Tracking errors on the website and fixing them along with auditing the site regularly - Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives. - Handling the company website SEO (In-house project). - Work with the development team to ensure SEO best practices are properly implemented on newly developed code. - Identifying powerful keywords to drive the most valuable traffic. - Filling websites and other content with effective keywords. - Analyzing keywords and SEO techniques used by competitors. - Developing link-building strategies. - Should be well versed with on-page (meta tags, keywords, content, tags, page load speed, internal linking, breadcrumbs, website structure) and off-page strategies (backlinks, online reputation, guest outreach, anchor text). - Monitor Google Analytics and Google Search Console and keep up on the latest algorithm updates and SEO trends. - Produce daily, weekly, and monthly KPI reports and take necessary actions across all digital campaigns. - Creating dashboards, data visualizations, and campaign and website performance reports. Show less
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Senior SEO Team Lead
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May 2017 - Oct 2020
- Reviewing and analyzing client sites for areas that can be improved and optimized. - Work with web developers and the content marketing team to properly implement SEO best practices in coding and campaigns. - Perform regular SEO audits and drive implementations as necessary. - Examine and optimize metrics for campaigns using analytics/reporting tools like Google Analytics and other industry tools. - Conduct keyword research to guide content teams, Help prepare content briefs, and coach content teams on the creation and optimization of new content designed to drive SEO performance of existing website content and landing pages - Communicate SEO program performance to management and other stakeholders, Review technical SEO issues, and recommend fixes Develop and implement link-building campaigns - Handling 5 to 7 Member’s Team of the company. Communicating with the agency's client for strategies and changes needed and making strategies as per the package of the client. Google Ads Projects Role: - Manage PPC profiles on Google AdWords, Assist in the management and tracking of keyword bids, expenditure caps, and other primary account metrics. - Manage and retain keyword list updates. Creating and managing landing pages and conversion tracking tools such as Google Analytics, Google Tag Manager, and Google AdWords to measure campaign effectiveness. - Provide suggestions and incorporate techniques for marketing structuring with the company’s objectives. - Research new advertising opportunities and provide recommendations to management on which ones are best for the company’s goals. - Monitoring competitor activity in order to identify any new strategies that may affect business goals. Collaborating with other team members to develop strategies to improve website traffic and sales. - Support the development of new paid search ads, ad groups, and accounts and support the formation of new paid search marketing initiatives. Show less
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Vaco Binary Semantics LLP
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India
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IT Services and IT Consulting
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700 & Above Employee
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Research Analyst
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Nov 2016 - Apr 2017
Reviews Doc of HTML code Follow up, Analyzed departmental documents for appropriate distribution and filing. Conducted detailed analysis of business processes and workflows to identify areas for improvement. Reviews Doc of HTML code Follow up, Analyzed departmental documents for appropriate distribution and filing. Conducted detailed analysis of business processes and workflows to identify areas for improvement.
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Education
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2011 - 2015
Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT
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