Allan Dryden

National Sales Manager at International Animal Health Products
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Contact Information
us****@****om
(386) 825-5501
Location
Brisbane, Queensland, Australia, AU

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Adrian Kelly

Allan Dryden Business Consulting provides a fantastic service. Allan has a way of listening, observing, considering, and then helping his clients to cut through the noise and gain the clarity to make positive changes. I couldn't endorse Allan as a business coach highly enough!

Dallon London

I had the pleasure of working with Allan for many years across a variety of roles. What makes Allan different and valuable to an organisation is his ability to think strategically, to simplify and communicate what is required of himself and others to deliver on that strategy, and to manage and sustain the change required for success. Those essential capabilities have been the building blocks of Allan's long term success.

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Credentials

  • MAR10313 - Certificate 1 in Maritime Operations
    Sea School International
    Apr, 2015
    - Nov, 2024

Experience

    • Australia
    • Veterinary Services
    • 1 - 100 Employee
    • National Sales Manager
      • Feb 2020 - Present

    • Australia
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2016 - Present

      Jumping out of my pharmaceutical comfort zone into this food and beverage start up to broaden my skill set in the social media and direct marketing arena. Watch this space! Jumping out of my pharmaceutical comfort zone into this food and beverage start up to broaden my skill set in the social media and direct marketing arena. Watch this space!

  • SciGen Australia PTY LTD
    • Sydney, Australia
    • National Sales Manager
      • Apr 2018 - Apr 2019

    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • National Sales Manager
      • Jun 2015 - Nov 2017

      Recruit, develop and lead a national team of sales representatives to turn the Galderma prescription product business around. Highlights: ➔ Build KPI's for the sales force aligned to lead indicators of success ➔ Build and implement formal sales training/induction programs ➔ Restructure customer targeting to align with business potential ➔ Restructure sales reports to enable effective representative planning and implementation ➔ Restructure sales force foot print and selling priorities ➔ Rewrite sales incentive programs At the 18 month mark the business is now growing at double digits in a declining competitive market. Show less

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Commercial Capabilities & Effectiveness Director | Australia & New Zealand Leadership Team
      • Aug 2013 - Jan 2015

      Led transformation strategies and capability enhancement for the Lilly affiliate strengthening market competitiveness and business agility. Designed long term capability plan and led commercial team in a program of priority-projects and transformation initiatives that generated cost savings and improved user-experiences and interactions. Oversaw a diverse team of subject matter experts in the fields of Learning and Development, Customer Service, Market Research, Sales Operations, Integrity in Business, e-Capabilities, and CRM. HIGHLIGHTS:➔ Introduced planning process that improved prioritization decisions for projects with business-wide workload impacts ➔ Led transformation of corporate website into modern communication vehicle ➔ Redesigned sales training business model improving agility, efficiency & field readiness➔ Led the ‘Integrity in Business’ Team to secure continued improvements to professionalism of Health Care Practitioner interactions via changes to the HCP website, processes and strategies➔ Negotiated changes to global CRM that improved planning capability across >40,000+ calls pa➔ Led regional initiative to identify predictors of affiliate productivity and operated as member of the affiliate project management team assessing priority affiliate projects and governance Show less

    • Marketing Manager (Neuroscience), Australia & New Zealand
      • Jan 2012 - Aug 2013

      Led the neuroscience marketing division through a period of heightened complexity resulting from changes to patents on two products and multiple planned competitors launches. Responsible for the marketing and strategy behind Lilly's neuroscience portfolio across the disease states of Depression, Schizophrenia, Bipolar Disorder and ADHD. Also managed a national sales team promoting a neuroscience brand in the hospital market. Delivered exceptional results and over-plan-performance across the portfolio.HIGHLIGHTS:➔ Doubled brand sales for key product in 2 years through a targeted interaction campaign➔ Embedded the institutional selling and Key Account Management capabilities within the business➔ Managed 2 partner company alliances to produce over plan results ➔ Strengthened affiliate marketing capability. Trained the entire Lilly marketing team on Customer Insights and Business Planning.➔ Selected to become one of only 20 Lilly Customer Insights Fellows globally.➔ Generated above-plan sales performance in the sales team I managed including one sales member receiving APEX sales award. Show less

    • National Sales Manager (Neuroscience)
      • Jan 2011 - Jan 2012

      Managed newly formed neuroscience specialist team accountable for performance of newly launched product during critical window prior to two other key products coming off patent. Led the sales product team to trajectory of steep sales growth that saw revenues grow five-fold. Built key account management expertise and selling skills of the team while providing input into product strategy development and materials development in close partnership with the marketing team.HIGHLIGHTS:➔ Introduced Key Account Management to sales teams adding millions to revenues. ➔ 40% reduction in operating expenses across the team whilst improving sales results. ➔ Introduced 4Dx for project management within the team and led the affiliate in outcomes. ➔ Maintained 100% staff retention rate through ongoing employee engagement and development.➔ Played a leadership role in the strategic decision-making and brand planning processes. ➔ Operated as catalyst for new collaborative arrangement with Queensland Health and instigated a first-in-the-country resource intense patient support program. Show less

    • Sales Manager Roles, Neuroscience
      • Jan 2002 - Dec 2010

      Inherited mixed experience sales teams and successively transitioned all from rank-bottom to national top-of-the-ladder teams. Drove accountability and performance cultures lifting customer activity metrics and sales growth in all teams. Shaped sales team generating unrivaled share of voice in a fiercely competitive market resulting in reinvigorated sales growth for an 11 year old product and the fastest product launch in the country.HIGHLIGHTS:➔ Led Australia wide staff-engagement project that redefined employee benefits, contractor hiring, staff training and senior management communication➔ Coached developing sales managers across the organisation ➔ Selected to deliver training and strategy courses to representatives and management peers.➔ Supported introduction of on-line compliance database and new CRM system. ➔ Inspired team performance, moving teams from rank-bottom to national ladder-leaders. Show less

Education

  • University of Wollongong
    BSc, Nutrition
    1989 - 1992
  • University of Tasmania
    Medicines Australia Continuing Education Program, Program 1: The Medicines Australia Code of Conduct
    2014 - 2014
  • University of Sydney
    Medical Representative Diploma, Medical Representatives Education Program
    1994 - 1995
  • Camden High School
    HSC, Higher School Certificate
    1982 - 1988

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