Experience

YNV Group

• Cyprus
• Executive Offices
• 100 - 200 Employee

• Digital & Socila Media Channel Manger , Talent Aquisition

  • Aug 2022 - Jul 2023



American Express

• United States
• Financial Services
• 700 & Above Employee

• Recruitment Sourcing Manger

  • Jan 2017 - Aug 2022

  Gurgaon, India • Managing India & North America Stakeholders • Create and execute digital marketing campaigns on Google to acquire new users. • Sustainably increase non-paid (search + referral) traffic. • Measuring the performance and health of website using Google Analytics and Google Search Console tools. • Decide the KPIs of campaigns and execute the strategies to achieve the KPIs. • Leverage digital marketing platforms for long term marketing goals (Brand awareness, Brand recall etc.)… Show more • Managing India & North America Stakeholders • Create and execute digital marketing campaigns on Google to acquire new users. • Sustainably increase non-paid (search + referral) traffic. • Measuring the performance and health of website using Google Analytics and Google Search Console tools. • Decide the KPIs of campaigns and execute the strategies to achieve the KPIs. • Leverage digital marketing platforms for long term marketing goals (Brand awareness, Brand recall etc.) and short term marketing goals (lead generation and campaign success). • Optimizing the paid campaigns with Google Adwords encompassing managing/monitoring CPL/CPC/CPA eventually leading to CLV and ROI • Managing social media campaigns with Facebook power editor, LinkedIn advertising , Google Advertising to achieve border goals of brands’ awareness and hard core business goals of generating leads  Drive through Data • Optimize strategies to manage organic and inorganic campaigns through data analysis  Team Management • On the basis of the stakeholders requirement assigning tasks to different teams like content, creative and web developers. • Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product & QA teams • Handle big budget across channels (with ~ INR 10 Million annually spends) • Plan and execute SEM, Facebook ads and display advertising campaigns and report performance of all campaigns across channels and assess against goals (CPV and ROI). • Manage account health and leverage industry best practices by collaborating with Google team, Facebook team and Agency etc. . • Comfortable using Google Analytics • Manage designers & agencies to ensure smooth day to day reports, analysis • Marekt Research • Good Knowlegde about Adobe Photoshop Show less



Convergys

• Specialist,Digilal & Social Media Marketing

  • Aug 2012 - Jan 2017

  Gurgaon, India • Lead generation – generating leads for Recruitment Stakeholders via online marketing, Social Media Marketing & other Digital forums. • Allocating monthly yearly Online Marketing Budget and Designing marketing plan giving due consideration towards Cost per acquisition. • Content Suggestion & creation on social media accounts, web pages & Ads. • Manage and post recruitment and branded content across the designated and owned and paid digital and social media channels including but not… Show more • Lead generation – generating leads for Recruitment Stakeholders via online marketing, Social Media Marketing & other Digital forums. • Allocating monthly yearly Online Marketing Budget and Designing marketing plan giving due consideration towards Cost per acquisition. • Content Suggestion & creation on social media accounts, web pages & Ads. • Manage and post recruitment and branded content across the designated and owned and paid digital and social media channels including but not limited to Facebook, Twitter, LinkedIn and YouTube and Website. • Ensure Company is being represented favorably in the marketplace (locally & globally), escalate issues and/or address crisis management and satisfy any Adhoc needs. • Collaborate with various stakeholders on a creation of effective digital content to be utilized across social and web while adhering to brand standards and guidelines. • Provide recommendations how to optimize initiative/efforts and report on campaigns and metrics. • Implement a social media workflow and rules of engagement in close coordination with local and Global stakeholders • Engagement of employees & external audience on social media via contest, contest, employee communication. • Measure ROI & campaign effectiveness by calculating the Cost Per Applicant & Cost Per hire. • Tracking and monitoring of key internet marketing metrics i.e., bounce rate, open rates,click-through percents, conversion rate, CPM, CPA & etc. • Google Analytics for a regularly analysis of Website traffic, Source, Page Visits and effectiveness of Online Campaigns • Search Engine Marketing- PPC & CPM (Google Adwords) • SEO planning with intensive Keyword research • Strategizing and executing plans pertaining to Online advertising across various Digital media vehicle E-mail campaigns, Bulk SMS & EMAIL campaigns, Short Codes, Banners. • Deliver monthly / weekly insight reports to primary & secondary stakeholders • Vendor/Agency Management - Digital Media. Show less



TriggerO

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Executive- Operations & Marketing

  • Apr 2011 - Apr 2012

  Noida - Client Servicing. - Procurement. - Vendor management. - Report analysis. - Social Media marketing



Globus Event & Management Pvt Ltd

• Marketing Executive

  • Jun 2010 - Mar 2011

  Noida Area, India Event Management , Sales , Event Organizer , Client Relationship