Experience

Circuit 9 Communications Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Founder and Director

  • Nov 2012 - Present

  Transforming a start up advertising agency into an international, full-service, award-winning agency is not something that many people have done, though many have tried. As a Founder and the Business Director at Circuit 9, I find myself in a role made familiar to me by over a decade of experience in advertising. Apart from traditional advertising, my responsibilities include growing our digital capabilities and offerings. Our domestic success has enabled us to attract international brands and clients from the UK, Australia and the Middle East.As the head of a rapidly expanding business, my primary focus is managing our increasing client portfolio and ensuring delivery of a multitude of diverse projects ranging from branding, print media and digital campaigns. At Circuit 9, we believe in transforming business through creativity, and achieving real results for our clients. Our passion reflects in the award winning work that we create, and in the glowing reviews from our clients, both domestic and international. We are ruthlessly inquisitive; this could explain why our favourite words are ‘how?’ and ‘why?’Nevertheless, we are a completely independent agency, which makes us innovative and cost effective. We keep it simple and work with 3 overriding principles: Big Ideas, Perfect Execution and Delivering Results



Quasar

• India
• Advertising Services
• 100 - 200 Employee

• Business Director

  • Jan 2011 - Nov 2012

  To create award-winning and prosperity-driving digital strategies for some of the world’s most innovative brands. Digital space is a new battleground all together. To engage users in the digital space is a new ballgame. User generated content, blogs, social networking sites, and the mobile content, all play an important role in today’s purchase making decision. To tap them all is an excellent idea to gain access to a large pool of potential digital customers. I approach each client’s business as a unique challenge and provide integrated digital solutions.

• Regional Head- South

  • Jun 2009 - Dec 2010

  I represent Quasar Media Pvt. Ltd., a leading digital marketing agency based in Delhi, Mumbai and Bangalore. Quasar is a joint venture between WPP and Smile Interactive and is the largest digital marketing services company in India. Our parent company is in this business for a decade and Quasar came into existence 4 years back and last year WPP (World’s biggest media conglomerate) acquired majority stakes in Quasar media. Coming back to our DNA, we are in a business of providing digital strategies/solutions to our esteemed clients. We are an integrated digital media agency with an expertise in all the areas of digital marketing – Online Media Buying & Planning, Creative Digital Assets Development, Search Marketing, Mobile Marketing and Web & Mobile Solutions. We have been handling overall digital duties of leaders from respective industry, Microsoft, GM, Makemytrip.com, LG, Sharekhan.com, Visa, Monster.com, Zapak.com, Apollo DKV, Kingfisher Airlines, In.com to name a few. http://portfolio.quasar.co.in/ will give you some insights on our X-Factor.



Tyroo

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Regioanl Head- South

  • May 2008 - May 2009

  Tyroo Media Pvt. Ltd: The only Indian start up to have been funded by Yahoo. At Tyroo we simplify advertising on the internet. Tyroo provides a platform to advertise on network of websites across the globe. Tyroo helps advertisers to target the most relevant audience. Tyroo delivers accountable advertising. Tyroo Media Pvt. Ltd: The only Indian start up to have been funded by Yahoo. At Tyroo we simplify advertising on the internet. Tyroo provides a platform to advertise on network of websites across the globe. Tyroo helps advertisers to target the most relevant audience. Tyroo delivers accountable advertising.



exchange4media

• India
• Internet Publishing
• 100 - 200 Employee

• Branch Head - South

  • Sep 2004 - Apr 2008

  I facilitated exchange4media group to start their southern wing. Heading sales and marketing for exchange4media.com, Pitch, Impact, Franchise Plus and Realty Plus magazines. Successfully coordinated and completed the Global Franchising and Licensing exhibition for 3 years in Singapore. I facilitated exchange4media group to start their southern wing. Heading sales and marketing for exchange4media.com, Pitch, Impact, Franchise Plus and Realty Plus magazines. Successfully coordinated and completed the Global Franchising and Licensing exhibition for 3 years in Singapore.



Bennett Coleman and Company Ltd.

• Senior officer Response

  • Aug 2002 - Aug 2004

  Responsible for handling the Publicity Activities, Media Relations and Client Servicing. To generate maximum revenue for the special features section in the broad sheets- The Times of India and The Economic Times. To propose new ideas of revenue generation in tune with the company norms, for Techno Business Magazines and special features on event specific. A member of Economic Times Intelligence Group [ETIG], Research division of Economic Times, creating and selling properties and products based on market research.



Surya Soft Tech, An ISO 9001:94 Company

• Marketing Executive

  • Dec 1999 - Dec 2000

  Responsible for providing feedback to the company about the market and customers based on the presentations.Facilitating the market research team for building up a good database.Coordinating with the advertising agency for the creative and involvement in promotional activities. Illustrating the advantages of using an ERP package in an organization, as a part of team selling. Responsible for providing feedback to the company about the market and customers based on the presentations.Facilitating the market research team for building up a good database.Coordinating with the advertising agency for the creative and involvement in promotional activities. Illustrating the advantages of using an ERP package in an organization, as a part of team selling.