Ajay V.

Chief Strategist (Sales & Marketing) at It’s a Breakthrough
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • Chief Strategist (Sales & Marketing)
      • Aug 2020 - Present

       Sales & Client Service – New Client Acquisition & Retention  Managing & guiding team to achieve Brand KPI’s  Handling Brand Journey  Exhibition & Conference Management (Global Conferences)  Designated to ideate and implement marketing strategies for the organization and for new/existing products or services.  Fulfill duties including developing brand strategy, setting a marketing budget, oversee the implementation of marketing strategies, while introducing tools/materials to improve the efficiency of the sales team.  Direct all daily activities of the marketing team and manager, while constantly reviewing changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan as required.  Build and establish the organization's social media presence, and reported on the effectiveness of marketing campaigns using pre-determined KPIs.  Negotiate with media agencies and secure agreements on the production of promotional materials uction of promotional materials.

    • Bahrain
    • Automotive
    • 700 & Above Employee
    • Marketing -Executive
      • Aug 2018 - Aug 2020

      Key Acheivement – Saved Company Cost by 30% on Media & 20% on Event Mangement ^ Tasked with developing revenue-increasing marketing campaigns, while keeping abreast with industry research figures, including distribution figures and audience figures. ^ Managed Car Launch Events , Sponsorships , Corporate Get togethers, Team Building Activities and so on. ^ Spearheaded all social media and digital campaigns for the brands, informed solutions for campaigns, and built relationships with clients and media sales companies. ^ Negotiated with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast, and print advertising. ^ Sorted all forms of individual advertising spots including e.g. pages, posters, internet banners, and broadcast adverts while guaranteeing that adverts run accurately so that the desired media message is seen and heard by consumers. ^ Developed and presented reports and managed budget activities, including preparing costs for clients and producing spending updates throughout the campaign. ^ Performed strategic analysis of campaign reach, and utilized data from the previous campaigns to shape future campaigns while equally employing the skill of a range of specialist media resources. ^ Executed Corporates signages, Posters, Vehicle branding, sun shades & other branding elements inside & outside the showroom.

    • Manager - Marketing
      • Mar 2016 - Aug 2018

      Key Achievement – Managed Event and Marketing for 7 Events happening back to back in GCC Region ^ Forged productive and targeted relationships with print & digital media companies for Media Buying. ^ Assisted in the management of large-scale events; Operational responsibility; organizing events at the highest level. ^ Managed the placements and campaigns by preparing prerequisites for the marketing campaign launch. ^ Established promotions evaluation criteria and refined their performance metrics and supported the incorporation of learning into future promotions to increase effectiveness, for maximum ROI. ^ Liaised with the creative team for fabricating designs for Stage, stall, and other brand elements.

    • India
    • Consumer Services
    • Media & Events Specialist
      • Aug 2014 - Mar 2016

      ^ Accountable for the overall sales and marketing operations of the organization. ^ Coordinated and partnered closely with the creative team for r fabricating designs for Stage, stall, and other brand elements. ^ Retained accounts through marketing strategies, brought concepts to life and provided state-of-the-art client service. ^ Accountable for the overall sales and marketing operations of the organization. ^ Coordinated and partnered closely with the creative team for r fabricating designs for Stage, stall, and other brand elements. ^ Retained accounts through marketing strategies, brought concepts to life and provided state-of-the-art client service.

Education

  • Ramaiah Institute Of Technology
    MBA(Marketing and International Business), Marketing
    2010 - 2012
  • Amrita Vishwa Vidyapeetham, Coimbatore
    Bachelor of Commerce (BCom), Business Administration and Management, General
    2007 - 2010

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