Ajay Sadashiv Parse

Zonal Head - Sales & Business Development at SMAR
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Location
Hyderabad, Telangana, India, IN

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Experience

    • China
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Zonal Head - Sales & Business Development
      • Jun 2021 - Present

      Shemar Power Engineering India Pvt. Limited is an Indian Subsidiary of Jiangsu Shemar Electric Co. Ltd. - one of the Leading and World's Largest Manufacturer & Supplier of Composite Insulators & allied Product Solutions. Shemar major products include Distribution and Transmission Polymer Insulators, Composite Insulated Cross Arms for Corridor Optimization and Voltage Upgradation, Polymer Post Insulators, Hollow Composite Insulators for Substation Equipment, GIS Composite Bushings, COIP Transformer Bushings and Anti-Flashover solutions in substations etc. Designation: General Manager (Sales & Business Development) – Southern Region, South Asia taking care of EHV & MV Transmission Line Projects with PGCIL, Govt. Power Utilities, NHAI & Pvt Players like IPPs, EPCs, Real Estate Developers etc. in Southern India, and part of North India. Achievements: 1> First order with Tata Power Solar for 5 Cr. for 33kV Transmission Line Project in Jharkhand State. The line is on 132kV Tower Structures. Further in March.’ 2023, was successfully able to collect a new PO for 1.22 Cr. for additional scope of the work – although the contract was on lumpsum basis. 2> First break-through order of approx. 40Cr. (a LOI) from Azure Power for 400kV New Transmission Line at Bhadla in Rajasthan State – first in 400kV TL for Shemar India. 3> Worked successfully with TSTRANSCO for Expression of Interest (EOI) and got EOI published for 132kV CICA for Ground Clearance Improvement Karimnagar Project within a month of my joining. 4> Successful sanction of 66kV Proposal with KPTCL for Ground Clearance Improvement Project in Bangalore. Tender is under planning stage. It will open opportunities of ~ 100Cr. for existing Hazardous & Critical TL in Bangalore city and other dense cities in Karnataka. 5> One project of 110kV Voltage Upgradation on existing 66kV Towers in KSEB is under tender stage – PSDF Funding. Similarly 2 ~ 3 proposals are under Estimate & DPR or Board Approval stages. Show less

    • India
    • Utilities
    • 700 & Above Employee
    • Asst. Vice President - Sales & Business Development
      • Sep 2014 - Apr 2021

      Last associated as Asst. Vice President with Sterlite Power Transmission Limited – previously Sterlite Technologies Limited (prior to demerger) from Sept.’2014 and had been handling EHV & HV Cable Products upto 220 kV Grade & Projects (MSI) and MV Cable business upto 33kV Grade for Southern India. Also looked after MV Cable Business upto 33kV Grade for Western States from April.’2018 till March.’2020 for 2 years. Achievements: 1> Started the business almost from scratch in Sept.’2014 & OB revenue had gone up to 100 Cr. till FY2020. Strategies of Pre-bid tie up with Large EPCs like L&T, Vijai Elect., Major break-through Orders with Tata Projects, NCC, Sterling & Wilson, KSEB, KPTCL Contractors, TSSPDCL, GUJARAT DISCOMs, Repeat Orders from Pvt. Utilities like Adani Electricity, Tata Power, BEST and TANGEDCO etc. 2> First break-through order of 37.5 kM of 132 kV Copper Cable through L & T for OPTCL Smart City Project in 2015. This has later helped SPTL to grab a Large Opportunity of 170 Cr. MSI Cable & GIS Business in OPTCL in 2019 with improved visibility. 3> First MSI Business of 19 Cr. for 110 kV UG Cable Laying Contract from KSEB after spec-in activities, another back-to-back MSI Order of 18 Cr. from them. 4> First supply of 66 kV, 3 Core Cable to a New Renewable Player in Karnataka State. This was first order of SPTL in this innovative product beyond Delhi region. 5> With modification of Spec, 2 orders of 20 Cr. each from Canara Elect. for KPTCL Pvt. Jobs for 66 kV, 1000 Sq.mm Copper CAS Cables. Also worked on Innovative Product of 66 kV, 3 Core Copper CAS Cable with KPTCL Officials & was able to float 2 tenders with this specification in 2017 with close association with KPTCL Officials. 6> I have been awarded “CEO Award” twice – one for achieving the break-through order of 132kV Grade Cable from L&T for OPTCL Project in 2015 and later after getting the orders of 50Cr. in a span of 45 days in Sept.’2018 - multiple orders from 3 ~ 4 clients. Show less

    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Assistant General Manager
      • May 2013 - Sep 2014

      Havells India Ltd. is a billion-dollar-plus organization, and is one of the largest & India's fastest growing electrical and power distribution equipment manufacturers with products ranging from Cables & Wires, Industrial & Domestic Circuit Protection Switchgears, Motors, Fans, Power Capacitors, Lamps, Luminaries for Domestic, Commercial & Industrial applications, Modular Switches, Water Heaters & Domestic Appliances covering the entire gamut of household, commercial & industrial electrical needs. Havells owns some of the most prestigious brands like Havells, Llyod, Cabtree, and Stabdard. Associated as Asst. General Manager & handled as Product Head for Cable Division taking care of Telangana & Andhra Pradesh, Dealer Business & Project Sale. Handled activities of Business Development for Cable, Wires, Switchgears & other Havells Industrial Products. Also handled the dealer network of 10 ~ 12 major dealers in Telangana & Andhra Pradesh. Achievements: 1> Increased the Enquiry Base to 500 Cr. by getting approvals from the majority of EPCs, Contractors, Industries, Govt. Organizations etc. 2> Handled the trade & project business of approx. 45 Crs. yearly apart from Govt. Utilities Business. Dealer Sales had gone up to a monthly 2.5 ~ 3.0 Crs. from the previous 1.5 Cr. per month. Show less

    • India
    • Residential Building Construction
    • 1 - 100 Employee
    • Branch Head
      • Sep 2010 - May 2013

      KEC International Limited, the flagship company of RPG Enterprises is a diversified global infrastructure Engineering, Procurement & Construction (EPC) major, with a presence in the verticals of Power Transmission & Distribution, Railways, Civil, Urban Infrastructure, Oil & Gas Pipelines, Solar, Smart Infra and Cables. Associated as Branch Head – Hyderabad and handled sales of EHV Cables upto 220kV Grade, HT XLPE Cables upto 33kV Grade, LT Power, Control, Instrumentation and Signal Cables in Telangana & Andhra Pradesh. Achievements: 1> Achievements include acquisition of the first order of 132 kV Grade Cable with DGNP Vizag & 66 kV Cable with BHEL against their OPAL Dahej Project. These EHV orders had been acquired after a gap of almost 10 years for RPG Cables & were first time in erstwhile Andhra Pradesh. I worked on 132 kV - DGNP Vizag opportunity since its preliminary stage and grabbed the same on a single party participation. 2> Sales Growth of 18% in FY 2012–13 & FY2011–12 from the previous years – business level gone upto 35 Cr. for MV Power & LT Control Cables. Handled BHEL, HPCL, ITC, Aurobindo, NATCO Pharma etc. as the key clients. 3> Played a key role in getting first order of 16.5 Cr. of HPCL, Visakh Refinery consulted and tendered by M/s. Toyo Engg., Mumbai - relationship with HPCL Visakh Refinery Officials. Show less

    • China
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Dy. General Manager - Sales & Marketing
      • Aug 2007 - Sep 2010

      Universal Cables Limited (UCL) is one of the most reputed player in power cable segment and among the largest cable manufacturing companies in India. Universal Cables Limited (UCL) was established in 1962 by late Shri M. P. Birla, the then Chairman, with modern plant for the manufacturer of Paper Insulated Cables. Since then, the Company has made raapid progress in achieving a world-class reputation. UCL is a leader in the Indian Cable Industry with the widest product range. The cable division has a very wide range of products. It includes Low Voltage, Medium Voltage, and Extra High Voltage Power Cables up to 500kV Grade, PVC and Rubber Insulated Power Cables up to 11kV grade, Control and Instrumentation Cables up to 1.1kV for any number of Cores/Pairs and specially Rubber Cables for Trailing/Flexible standards to suit to customer requirements. Its Cables and Capacitors are known by Brand Name "UNISTAR". Associated as Dy. General Manager (Mktg.); handled sales of EHV Cables upto 220kV Grade, MV Cables upto 33kV Grade, LT Power, Control, Instrumentation and Signal Cables in Telangana & Andhra Pradesh. Reporting to Asst. Vice President. Achievements: 1> Played a major role in increasing the business level to 60 Cr. from the original 35 Cr. per anum with a team of 3 Sales Managers & a Sales Executive for 3 years tenure. 2> Increased the volume of the business by adding new customers like Deccan Cements, Aster Teleservices, Lanco Hills Technology Parks, IVRCL, Deptt. of Atomic Energy etc. Also increased the business with existing client like BHEL, Tata Projects, Vasavadatta Cements, Nava Bharat Ferro Alloys, Andhra Sugars, NCL Industries etc. by regularly monitoring with these clients - managing these key accounts closely. 3> Regarding EHV Business, worked closely with M/s. APTRANSCO for their initial 3 EHV Cable Tenders in 2008 and got an amendment in Technical Specifications to suit our manufacturing parameters. Show less

    • India
    • Biotechnology Research
    • 1 - 100 Employee
    • Area Manager (Mktg.)
      • Apr 2000 - Aug 2007

      Torrent Cables Limited was incorporated in March.'1991. It is an Indian Cable manufacturing company based in Ahmedabad. Its key products and provided services included XLPE Cables (HT), XLPE Cables (LT), PVC Cables etc. Torrent Cables Limited was the first company in the cable industry to get ISO 9001:2000 certification. The majority of its manufactured products are BIS certified and generally comply to IEC standards. Many industrial sectors, including Petrochemicals, Fertilizers and Chemicals, Energy, Cement, Steel and Aluminium, Ports, Railways, Infrastructure, Engineering and Construction, fast moving consumer goods, Information Technology, and Aerospace were served by the company. Last designated as Area Manager (Mktg.) and handled Sales & Marketing activities in Telangana & Andhra Pradesh States, some parts of Maharashtra and Orissa. Joined as Executive (Mktg) in April’ 2000 and promoted as Area Manager (Mktg.) from August.’2004. Handled Karnataka State on an additional charge for almost 1 year in 2001. Achievements: 1> Increased the Sales 23 times in 7 years after joining in April’ 2000. The business level had gone up from the original 37 Lacs to 10.00 Crores; especially for HT Cables during my tenure till March’ 2007. 2> First Break-through orders with L & T, Tata Projects, APCPDCL, NTPC, BHEL, HPCL, BHPV, MES/Defense, Deptt. of Atomic Energy, Vizag Steel Plant, SAIL (MEL), Vizag Port Trust, IVRCL, some major Industries etc. and started regular repeat business with them during my tenure of 7 years Show less

    • Technical Services Manager
      • Jan 1999 - Mar 2000

      VL Cables Limited is a leading Winding Wires manufacturing company having plants in Vaghodiya - Vadodara in Gujarat and at Verna in Goa. Worked as Manager - Technical Services handling Maharashtra, Andhra Pradesh (now Telangana & Andhra Pradesh), Tamilnadu States clients. VL Cables Limited is a leading Winding Wires manufacturing company having plants in Vaghodiya - Vadodara in Gujarat and at Verna in Goa. Worked as Manager - Technical Services handling Maharashtra, Andhra Pradesh (now Telangana & Andhra Pradesh), Tamilnadu States clients.

    • India
    • Chemical Manufacturing
    • Executive - Technical Services
      • Feb 1995 - Jan 1999

      Schenectady India Limited is a group company of Schenectady International Inc., USA manufacturing Insulating Varnishes, Wire Enamels, Resins etc. having plants worldwide. Worked as Executive - Technical Services and handled the clients from different states like Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu, Chhattisgarh etc. Schenectady India Limited is a group company of Schenectady International Inc., USA manufacturing Insulating Varnishes, Wire Enamels, Resins etc. having plants worldwide. Worked as Executive - Technical Services and handled the clients from different states like Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu, Chhattisgarh etc.

Education

  • Visvesvaraya National Institute of Technology
    Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
    1989 - 1993
  • Shri Shivaji Education Society Science College Congress Nagar Nagpur
    Higher School Certificate (12th), Physical Sciences
    1987 - 1989
  • Nehru Vidyalaya Chimur
    Secondary School Certificate (SSC), General Studies
    1977 - 1987

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