Experience

LTK Industries

• India
• Textile Manufacturing
• 1 - 100 Employee

• Sr . Manager - Head (Modern Trade And Institutions)

  • Jan 2022 - Present

  Job Role & Responsibilities: working closely with category managers of modern retail and the Managing Director and internal company customer for a common goal to achieve Sales target.  End to end ownership of region (sales, demand generation, manpower, collection, capture of market insights and Monthly Sales Target execution.  Setting sales objective targets (volume/value, product and territory wise, new product focused sales).  Lead RSMs / ASM directly to achieve sales objectives with customer centric approach.  Work with Product Development Manager to develop field marketing targets and plans for user/influencer activation.  Guiding to Field teams to execute field marketing plan across all the territories.  Build relationship and drive direct engagement with large retailers.  Collect, capture and convey feedback to HO on all aspects of the business (including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes, etc) across channel, users, influencers, field employees.  Full ownership and championing of all Systems, Processes, Policies and Business ensuring adherence.  Supervise and ensure training (product, systems and sales training) of all field employees in the region.  Effective Accounts Receivables management. Show less



Borges India PrivateLimited.

• India
• Consumer Services
• 1 - 100 Employee

• KAM

  • Sep 2016 - Jan 2022

  Job Role & Responsibilities: working closely with category managers of modern retaill formants and also with national manager and internal company customer for a common goal to achive Sales target.  Managing a team of 17 persons ( 2 on roll and 14 off roll employees  To Manage Modern Trade Chain Outlets- like Big Bazaar, D Mart, Reliance Retail, Tesco-Trent, ABRL, Haiko , and Magnet.  Motivating my team for achieving tertiary and secondary Sales target.  Coordinating with the category managers for joint business goals  Monthly training in office as well on job field training is given regularly.  Conducting regularly Btl activities  Also, to look into areas like Timely Payments / Reconciliation with Chains, Cost Control, Claims settlement, Collection, Stock Availability, Competition Tracking etc.  Construct and implement clear strategic plans to consolidate my key account relationships and gain valuable new and repeat business. Show less



Parle Agro Pvt Ltd

• India
• Beverage Manufacturing
• 700 & Above Employee

• Business Development Manage

  • Nov 2011 - Sep 2016

  Job Role & Responsibilities: Working closely with Category Managers of modern retail formats and company sales team to achieve planned sales.  To Manage Modern Trade Chain Outlets- like Wal Mart, Big Bazaar, D Mart, Reliance Retail, Tesco-Trent, ABRL, Spencers, Haiko , Patel Retail and Magnet.  Achieving Tertiary and Secondary Targets on Weekly, Monthly and Yearly basis.  Manage and Develop Brands Like Frooti, Appy Fizz, Saint, Hippo Snacks, Café Cuba and Bailley in Mumbai Modern Retail Outlets.  Manage and Develop Brands Like Frooti, Appy Fizz, Hippo Snacks, Café Cuba and Bailley in Mumbai Modern Retail Outlets.  Construct and implement clear strategic plans to consolidate my key account relationships and gain valuable new and repeat business.  Increasing Availability and Visibility of the Range of Products by proper displays, merchandising, promotional activities etc.  Implement Category Placements as per Chain Planogram, Ensure Multiple Visibilities for Promo SKU’s thereby Ensure Increase in SOS.  Carry out JBP’s with Regional Category basis the Off Takes and Category Data Analysis (Performance).  Also, to look into areas like Timely Payments / Reconciliation with Chains, Cost Control, Claims settlement, Collection, Stock Availability, Competition Tracking etc.  Managing Five Business Development Executives. They Manage a Team of Merchandisers in their respective area of operation.  Recruitment & Training of Sales Team (Business Development Executives , Merchandisers)  Responsible for ATL and BTL in given area of operation  To co-ordinate with various departments like Accounts, Buyers, Warehouse, Marketing, Commercial, HR, for smooth operations in given territory. Show less



PP Merchadising Services Pvt ltd

• Regional Manager

  • Oct 2009 - Apr 2011

  Job Profile – •Area – Maharastra, Gujarat, Karnataka and Kerala. •Lead a team of 6 Operation Managers and 250 staff under them. •Responsible for avaliblity, visiblity and freshness in the store. •Plannogram execution. •Asset Management. •Sharing segment strategy and doing a trend analysis for business growth. •Monitoring the incentive payouts and sales development programs. •Responsible for focus target achievement for all areas. •Responsible for promo implementation and in store activations. •Analyzing OOS and SOS trends of the area of all categories. •Monitoring call efficiencies and manpower planning. •Validating of the census and new stores. •Budget monitoring. •Cross verifies MIS reports in Team Haven and takes corrective steps. •Presentation of the review to HO and ITC RSM on monthly basis. Show less



Subhiksha

• Retail
• 1 - 100 Employee

• Business Development Manager

  • Nov 2007 - Oct 2009

  • Administered the overall store operations encompassing, sales, business development, sales promotion & retail operations. • Entrusted with the responsibility of being a key person 4 stores in South Mumbai. • Lead a team of 4 Store Managers and 4 Asst. store Managers. • Formulating & establishing policies, internal controls and procedures for smooth running & inventory levels. • Efficiently managed the overall stock management functions. • Continuously working on new initiatives on distribution, media, product, consumer, trade and all concerned stakeholders. •Boosted business by undertaking various sales promotion methods such as: Footfall generation. Brand perception. Promotional strategies. Loyalty programs. • Developed and managed customer database for tracking purchase behavior which helped to enhance sales. Show less



ITC Limited

• Area Executive

  • Jun 2004 - Aug 2007

  • Sales focus -Overachieved sales target regularly. • Implementation of S &D plans. - Implementation of Market and coverage plan - Adherence to fixed call frequency for self and customer group. - Infrastructure as per plan. - Made products available and visible as per norms. - Ensured freshness as per norms. - Designed cost effective order capture and efficient delivery system. • Implemented of Brand input plans. - Successfully launched Sunfeast Cream biscuits, Sunfeast Marie, Range of KOI, Minto fresh, Sunfeast Pasta, Mangaldeep Aggarbatti, Bingo, Mangaldeep Matches - Implemented trade and consumer schemes. - Executed merchandising activity successfully. - Evaluation and feedback given to Area Manager regarding trade and consumer schemes. • Effective Stock control. - Accurate Forecasting of ECD. - Ensured adequate and timely remittances. - Made timely mid course correction. - Recommend appropriate MBR‘s with the distributor. - Ensured proper pipeline reconciliation. • During the tenure, I have developed good knowledge of territory, competitors and competitor activities in the area. • I have given timely feedback of competitor activities which helped us to plan our trade schemes properly. • WD Operations - Assist the WD in effective order capture and delivery system. - Demonstrated selling technique to the WD on through live examples • Code of conduct and statutory compliance. - Adherence to code of conduct. - Compliance to all statutory and regulatory norms. Show less



Co-operative Milk Marketing Federation (AMUL)

• Field Sales Representative

  • Mar 2003 - Jun 2004

  • Ensured optimum depth and with of distribution. • Tapped unexplored outlets which resulted in extra sale. • Monitored age analysis of stock at Distributor and retail level. • Constant distributor wise infrastructure assessment to ensure • Market expansion thorough new channels for Eg. Railways canteen etc. • Had set up ambitious Sales target and ensured product availability. • Conducting retail censes once in a year to update retail coverage. • Evaluating Return of Investment. • Successfully launched Amul Kool and Amul Chas. • Appointed separate Distributor for Amul Kool for distribution in Railway canteen. Show less



Eklavya Prakashan

• Asst. Manager – Marketing.

  • Sep 2001 - Nov 2002

  • Handling a sales force of 12 sales officers and also the franchisee network. • Appointed new sales officers, and also trainned them in product knowledge and sales technique. • Making frequent visits to franchises in rural areas in town like Beed, Aurangabad, Parbhani, Akola, Chiplun, Ratnagiri in order to increase the sales. • Developing new strategies for market penetration as well as achieving the given target. • Handling a sales force of 12 sales officers and also the franchisee network. • Appointed new sales officers, and also trainned them in product knowledge and sales technique. • Making frequent visits to franchises in rural areas in town like Beed, Aurangabad, Parbhani, Akola, Chiplun, Ratnagiri in order to increase the sales. • Developing new strategies for market penetration as well as achieving the given target.