Experience

Candico (I) Ltd

• Food and Beverage Services
• 1 - 100 Employee

• General Manager Sales Marketing

  • Apr 2019 - Present

  1. Relaunching & Establishing Gums & Compressed Tablets across Gujarat, Karnataka, Himachal Pradesh, Uttarakhand, Jammu & Kashmir, Kerala, Maharashtra, Telangana & adding more states phase wise. 2. Conducted market research related to the company’s products and sales strategy with regard to re-launch of Candies, Toffees, Gum products & Lozenges in India, its competition, market share, consumer behavior and income & consumption level. 3. Prepared and implemented distribution plan with regard to pricing, promotion and risk management strategy. 4. Prepared an integrated sales & distribution plan with regard to placement strategy, target of distribution, channel of distribution, human resource plan. Show less



KASHKANYA MARKETING PRIVATE LIMITED

• India

• Managing Director

  • Sep 2008 - Apr 2019

  1. Offered specialised Sales & Distribution consultancy services to other companies to set up distribution network. 2. Took Distribution rights to sell other company products through our own distribution network. 3. Created Distribution Channel including super-stockists, distributors & field force. 4. Arranged and conducted comprehensive trainings for Sales Force & Channel Partners. 5. Offered Authentic & validated database for companies willing to launch their products in the Indian market. 6. Conducted Market Analysis & Research using advanced quantitative & qualitative techniques helping companies make right & timely decisions on strategy formulation & planning. 7. Organised/Conducted sales meetings/conferences & dealer meetings/conferences for self & other companies. Show less



FUN CHOICE PRIVATE LIMITED

• India
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Consultant on behalf of Kashkanya Marketing

  • Jan 2014 - Jan 2019

  1. Handled Sales & Distribution of Ready to Eat Snacks Food in Delhi state, and provided consultancy for operative states of Uttar Pradesh, Uttarakhand, Bihar, Punjab, Himachal Pradesh, Haryana, Madhya Pradesh & Rajasthan. 2. Initiated & Coordinated for setting up a new plant of Potato chips at Tronica City, Ghaziabad & Rings, Puffs & Stix plant at Hajipur, Bihar. 3. Initiated/Launched/Managed/Established Fun Flips Chips, Funnz, Fun Flips Rings & Fun Stix Funnz during 4 years to grow sales volume from INR 90 Lacs per month to INR 4 Crore per month. 4. Enhanced existing distribution infrastructure across Delhi to achieve defined sales target/growth with 112 SR, 13 SO and 3 Area Managers with the help of 3 office assistants. Show less



MBD Alchemie

• India
• E-Learning Providers
• 1 - 100 Employee

• Head Of Business Development (Pan India)

  • Dec 2007 - Aug 2008

  1. Involved in preparing online education modules for class VI to XII. 2. Designed & Implemented sales strategy to market the product across Pan India. 1. Involved in preparing online education modules for class VI to XII. 2. Designed & Implemented sales strategy to market the product across Pan India.



PT Siantar Top Tbk

• Indonesia
• Food Production
• 400 - 500 Employee

• General Sales Manager (Pan India)

  • Feb 2007 - Nov 2007

  1. First & only employee in India. Initiated purchase of land for setting up the plant at SIDCUL, Haridwar. 2. Conducted Market Analysis of Snack Food/Crackers/Instant Noodles & Confectionary. 1. First & only employee in India. Initiated purchase of land for setting up the plant at SIDCUL, Haridwar. 2. Conducted Market Analysis of Snack Food/Crackers/Instant Noodles & Confectionary.



Candico (I) Ltd

• Food and Beverage Services
• 1 - 100 Employee

• Deputy General Manager Of Sales (West India)

  • Aug 2005 - Feb 2007

  1. Handled Sales & Distribution of Candies, Toffees, Gums & Compressed Tablets. 2. States worked - Maharashtra, Goa, Gujarat & Madhya Pradesh (West India). 1. Handled Sales & Distribution of Candies, Toffees, Gums & Compressed Tablets. 2. States worked - Maharashtra, Goa, Gujarat & Madhya Pradesh (West India).



Picfare Industries Ltd

• Uganda
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• Head Of Distribution (East & Central Africa)

  • Jan 2004 - May 2005

  1. Handled Sales & Distribution of Scholastic Material. 2. Area of Operation was Uganda, Rwanda, Burundi, Congo & part of Kenya (East & Central Africa). 1. Handled Sales & Distribution of Scholastic Material. 2. Area of Operation was Uganda, Rwanda, Burundi, Congo & part of Kenya (East & Central Africa).



Candico (I) Ltd

• Food and Beverage Services
• 1 - 100 Employee

• Sales Manager (Pan India)

  • Mar 1997 - Jan 2004

  1. Handled Sales & Distribution of Biscuits, Candies, Toffees, Gums & Compressed Tablets. 2. Area of Operation was Uttar Pradesh, Uttarakhand, Delhi, Haryana, Rajasthan (North India), Maharashtra, Goa, Gujarat, Madhya Pradesh, Chattisgarh (West India), Andhra Pradesh, Tamil Nadu, Kerala (South India) & Orissa (East India) at various intervals of time. 3. Was Actively Involved in Creating new company & brand Candico. Coordinated as Executive Asst. to Chairman for All India operation. 1. Handled Sales & Distribution of Biscuits, Candies, Toffees, Gums & Compressed Tablets. 2. Area of Operation was Uttar Pradesh, Uttarakhand, Delhi, Haryana, Rajasthan (North India), Maharashtra, Goa, Gujarat, Madhya Pradesh, Chattisgarh (West India), Andhra Pradesh, Tamil Nadu, Kerala (South India) & Orissa (East India) at various intervals of time. 3. Was Actively Involved in Creating new company & brand Candico. Coordinated as Executive Asst. to Chairman for All India operation.



Bakemans Industries Ltd

• New Delhi Area, India

• Sales Manager (Pan India)

  • Jan 1994 - Mar 1997

  1. Handled Sales & Distribution of Biscuits. 2. Area of Operation was Uttar Pradesh, Uttarakhand, Delhi, Haryana, Rajasthan (North India), Maharashtra, Goa, Gujarat, Madhya Pradesh, Chattisgarh (West India), Andhra Pradesh, Tamil Nadu, Kerala (South India) & Orissa (East India) at various intervals of time 1. Handled Sales & Distribution of Biscuits. 2. Area of Operation was Uttar Pradesh, Uttarakhand, Delhi, Haryana, Rajasthan (North India), Maharashtra, Goa, Gujarat, Madhya Pradesh, Chattisgarh (West India), Andhra Pradesh, Tamil Nadu, Kerala (South India) & Orissa (East India) at various intervals of time



Arksan Private Limited

• Chandigarh Area, India

• Commercial Manager (Punjab, Haryana & Chandigarh)

  • Apr 1992 - Jan 1994

  1. Handled C.P. Sanitary Fittings, Area of Operation was Punjab, Haryana & Chandigarh 2. Handled all commercial functions including handling of depots & goods dispatch Pan India. 1. Handled C.P. Sanitary Fittings, Area of Operation was Punjab, Haryana & Chandigarh 2. Handled all commercial functions including handling of depots & goods dispatch Pan India.



ECE Industries Ltd (A BK Birla group of companies)

• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Deputy Area Sales Manager (Tamil Nadu & Kerala)

  • Oct 1989 - Apr 1992

  1. Handled Sales & Distribution of Electrical Bulbs, Fluorescent Tubes & Electrical Fittings. 2. Had the distinction of youngest Branch Manager in India. 3. Area of Operation was Tamil Nadu & Kerala. 1. Handled Sales & Distribution of Electrical Bulbs, Fluorescent Tubes & Electrical Fittings. 2. Had the distinction of youngest Branch Manager in India. 3. Area of Operation was Tamil Nadu & Kerala.



Sylvania & Laxman Ltd

• Branch Accountant

  • Apr 1989 - Oct 1989

  1. Handled Branch Accounting & Industrial, Commercial & Govt. Sales of Electrical Bulbs, Fluorescent Tubes & Electrical Fittings2. Rated among top 3 branch accountants every year

• Branch Manager

  • Jul 1987 - Apr 1989

• Branch Accountant

  • Feb 1987 - Jul 1987

• Branch Accountant

  • Nov 1985 - Feb 1987



DLF

• India
• Real Estate
• 1 - 100 Employee

• Commercial Trainee

  • Sep 1984 - Nov 1985

  Handled financial accounts of subsidiary companies Handled financial accounts of subsidiary companies



P.R. MEHRA AND CO

• Delhi Area, India

• Article Trainee

  • Aug 1981 - Sep 1984

  1. Handled Audit of BHEL, Modi Spinning & Weaving, Modi Industries, Nirulas, Punjab National Bank & more companies. 2. Income Tax work of clients 1. Handled Audit of BHEL, Modi Spinning & Weaving, Modi Industries, Nirulas, Punjab National Bank & more companies. 2. Income Tax work of clients