Lead Content Strategist

• Jun 2022 - Present

Content Strategist

• Dec 2021 - May 2022

1. Research and write captivating content that generates sales and leaves a lasting impact.2. Expertise in crafting emailers, social media posts, SMS and push notifications, website content, blogs, promotional messages, banners, flyers, and user training materials.3. Combine writing skills with marketing knowledge and understanding of psychology for effective content creation.4. Stay updated with industry trends and nuances to ensure content remains relevant and impactful.5. Proficient in digital marketing strategies including SEO writing, keyword analysis, and on-page/off-page optimization.6. Take ownership of work and transform creative ideas into the right content format. Show less

Co-Founder

• Jul 2021 - Nov 2021

1. Co-founder Madhuri Products, an FMCG company that was into production and distribution of Turmeric & Red turmeric powder 2. Served as a key contributor to the leadership team and oversaw all the sales and marketing activities 3. Improved the brand exposure to the local market and increased sales by 47% by conducting market research to develop target buyer personas, gathering and analyzing data from customer interviews, and feedback. 4. Coordinated brand partnerships and third-party vendor partnerships. Show less

Sr Consultant / Project Manager - Delivery

• Dec 2020 - Jun 2021

Content Marketing lead

• Feb 2020 - May 2020