Experience

Food Specialities Limited

• United Arab Emirates
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Business Manager (FMCG brands)

  • Jul 2017 - Present

  𝘍𝘰𝘰𝘥 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘵𝘪𝘦𝘴 𝘓𝘪𝘮𝘪𝘵𝘦𝘥 𝘪𝘴 𝘢 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘵𝘰 𝘵𝘩𝘦 𝘍𝘰𝘰𝘥 𝘢𝘯𝘥 𝘉𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘔𝘪𝘥𝘥𝘭𝘦 𝘌𝘢𝘴𝘵. 𝘸𝘸𝘸.𝘧𝘰𝘰𝘥𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘵𝘪𝘦𝘴.𝘤𝘰𝘮 🔹 Fully responsible for the P&L and delivery of results across the FMCG and Private Label brands within the Canned Foods, Instant Noodles and Pet Care divisions throughout the Middle East and North Africa markets. 🔹 Design, develop, and execute the annual business plans, sales and marketing strategies and business development activities across the region. 🔹 Deliver on yearly set business plan KPI’s within P&L, market share, distribution, brand health indicators. 🔹 Drive focus on executional excellence in marketing and sales by implementing monthly and annual progress tracking on marketing and sales KPI’s including consumer base, brand equity and perfect store execution. 🔹 Manage new product launch execution and effective brand entry to market. 🔹 Establish strong and effective relationships with external stakeholders; supplier and customers, third party brands, agencies, and local authorities. 🔹 Visit markets regularly to check the brand’s distribution, visibility, and activities to understand and resolve issues, and identify opportunities for improvement and growth. 🔹 Hire, train, and mentor a high performing cross functional team. Show less



Rama Krishna Book Depot

• Bangalore

• Business Head

  • Apr 2016 - Jun 2017

  🔹 Formulate product /market expansion strategy for smooth functioning and growth of family business. 🔹 Introduced IT systems to enable a more organized and enhanced pace of business. 🔹 Add resources & delegation of responsibilities for better control and efficiency 🔹 Formulate product /market expansion strategy for smooth functioning and growth of family business. 🔹 Introduced IT systems to enable a more organized and enhanced pace of business. 🔹 Add resources & delegation of responsibilities for better control and efficiency



Food Specialities Limited

• United Arab Emirates
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sales and Marketing Manager ( FMCG brands)

  • Jun 2010 - Mar 2016

  🔹 Worked across the FMCG Agency Brands (April 2014 – March 2016) and the Consumer Product Division (June 2010 – March 2014) as Sales & Marketing Manager across the GCC Markets. 🔹 Direct sales responsibility of the GCC markets & managed the MENA business of 14 distributors. 🔹 Monitored revenue generation channels and streamlined sourcing methods. 🔹 Identified business development opportunities with market and product portfolio gaps and developed products and brands to fill those gaps in three business verticals. 🔹 Designed compelling and cost-effective trade marketing plans and ensure successful implementation. 🔹 Managed the regional trade marketing budget and ensured optimum ROI. 🔹 Executed the annual marketing, communications, and brand strategy plans. Show less



Fairtrade LLC

• Oman
• Manufacturing
• 1 - 100 Employee

• Marketing Manager - Brands (Food & Non Food)

  • Apr 2008 - May 2010

  𝘍𝘢𝘪𝘳𝘵𝘳𝘢𝘥𝘦 𝘓𝘓𝘊 𝘪𝘴 𝘢 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘪𝘵𝘩𝘪𝘯 𝘵𝘩𝘦 𝘚𝘢𝘭𝘦𝘴 𝘢𝘯𝘥 𝘋𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘰𝘧 𝘍𝘔𝘊𝘎 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘸𝘩𝘪𝘤𝘩 𝘩𝘰𝘭𝘥𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘪𝘵𝘴 𝘱𝘰𝘳𝘵𝘧𝘰𝘭𝘪𝘰 𝘨𝘭𝘰𝘣𝘢𝘭 𝘣𝘳𝘢𝘯𝘥𝘴 𝘭𝘪𝘬𝘦 𝘔𝘰𝘯𝘥𝘦𝘭ē𝘻 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭, 𝘜𝘯𝘪𝘭𝘦𝘷𝘦𝘳, 𝘕𝘈𝘗𝘊𝘖, 𝘈𝘭 𝘚𝘢𝘧𝘪 𝘋𝘢𝘯𝘰𝘯𝘦, 𝘌𝘯𝘦𝘳𝘨𝘪𝘻𝘦𝘳, 𝘞𝘪𝘱𝘳𝘰, 𝘚𝘊 𝘑𝘰𝘩𝘯𝘴𝘰𝘯. 𝘸𝘸𝘸.𝘧𝘢𝘪𝘳𝘵𝘳𝘢𝘥𝘦𝘭𝘭𝘤.𝘤𝘰𝘮 🔹 Overall responsibility for the design and execution of the sales and marketing strategies for the Food and Non-food divisions.🔹 Addition of three new brands for business growth to the division.🔹 Major brands managed Vileda / SCjhonson /Jergens / Bahlsen / Coroli / Energizer Show less

• Senior Product Manager

  • Jun 2004 - Mar 2008

  🔹 Overall product strategy and management of the product life cycle.



Wipro Consumer Care and Lighting

• India
• Manufacturing
• 700 & Above Employee

• Area Sales & Product Manager

  • Mar 2002 - Mar 2004

  𝘞𝘪𝘱𝘳𝘰 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘊𝘢𝘳𝘦 𝘢𝘯𝘥 𝘓𝘪𝘨𝘩𝘵𝘪𝘯𝘨 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘧𝘢𝘴𝘵𝘦𝘴𝘵 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘍𝘔𝘊𝘎 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘐𝘯𝘥𝘪𝘢, 𝘈𝘴𝘪𝘢 𝘢𝘯𝘥 𝘈𝘧𝘳𝘪𝘤𝘢. 𝘸𝘸𝘸.𝘸𝘪𝘱𝘳𝘰𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘤𝘢𝘳𝘦.𝘤𝘰𝘮 🔹 Led the product design and development, product launches and trade marketing activities for the Baby Soft brand across all channels. 𝘞𝘪𝘱𝘳𝘰 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘊𝘢𝘳𝘦 𝘢𝘯𝘥 𝘓𝘪𝘨𝘩𝘵𝘪𝘯𝘨 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘧𝘢𝘴𝘵𝘦𝘴𝘵 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘍𝘔𝘊𝘎 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘐𝘯𝘥𝘪𝘢, 𝘈𝘴𝘪𝘢 𝘢𝘯𝘥 𝘈𝘧𝘳𝘪𝘤𝘢. 𝘸𝘸𝘸.𝘸𝘪𝘱𝘳𝘰𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘤𝘢𝘳𝘦.𝘤𝘰𝘮 🔹 Led the product design and development, product launches and trade marketing activities for the Baby Soft brand across all channels.



Kokuyo Camlin Ltd.

• India
• Manufacturing
• 400 - 500 Employee

• Product officer

  • Nov 1998 - Feb 2002

• Sales Officer

  • Nov 1997 - Oct 1998