Experience

JioAds

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Product at Jio Ads

  • Jun 2023 - Present



Curefit - house of cult

• India
• Wellness and Fitness Services
• 700 & Above Employee

• Senior Product Manager

  • May 2020 - May 2023

  Product Owner - Cult In-center Experience Screen Assisted Training: • Identified key customer pain points across different member cohorts by interviewing 50+ group class members • Defined the end-to-end flow and worked with the design team to build and validate an MVP with internal and external members • Developed a new TV app with the engineering team and launched it in a center within 4 months (Conceptualization to launch in 4 months) • Scaled the product across 60 group class centers for the two largest formats while liaising with multiple stakeholders • Achieved a usage of 500 classes a day and 9000+ members working out with the product • Tracked metrics for impact and achieved a 70% score on the Sean Ellis test across beginner and intermediate cohorts • Achieved a 90%+ approval rating for the product from trainers Hyper-personalization in group classes • Identified unmet and un-articulated customer needs through data-driven insights using SQL • Analyzed weekly retention cohorts across member segments to narrow down causes for member drop-off • Identified in-session personalization as a key theme to improve D30 retention • Led a cross-functional pod of design/engineering and format teams with the goal of enabling personalization • Built the product on the cult app and launched a smartwatch app, using which trainers can capture and provide feedback in session • Launched the product and achieved 70%+ adoption from members in the first version of the product Music at Cult • Worked with stakeholders across format/facilities/operations and legal teams to identify the key gaps in the music experience at Cult • Led a cross-functional team across tech, design, infra, and format to solve the experience at scale • Developed a new platform experience to play, control, and monitor music with the design and engineering team • Achieved 20% improvement in the music rating and a 90%+ adherence to the product Show less



Cirel Systems Pvt Ltd

• Senior Design Engineer

  • Jun 2014 - Mar 2019

  Product development Managed the end-to-end lifecycle of a key new disruptive product in the Universal Stylus Initiative (USI) stylus market • Captured 60% market share by conceptualizing intellectual property (IP) which catered to multiple sensor types used by customers • Took the IP to market by leading a team of 6, managing their work plan and deliverables without a formal reporting structure • Launched the globally first, state-of-the-art, low cost solution that created a new product category of single-chip stylus IC’s • Created potential for continued revenue generation of INR 10Cr which is projected to increase at CAGR 15%+ by 2022 Developed state-of-the-art low power consumption power management intellectual property for products in the IoT market • Developed 15 key product performance metrics by researching market trends and benchmarking against 3 competitors in the market • Performed gap analysis to identify unique customer value propositions in the areas of power consumption and chip size • Led a cross-functional team of 10 members to develop a clean slate design that had the lowest power consumption in its category • Reduced chip configuration time by 20% by identifying customer pain points in the configuration process and designing the required setting • Engineered product USP by reducing power consumption by 55% compared to the product baseline • Identified improvements to increase efficiency by a further 10%, reducing package size by 15%, by road mapping evolution of IP • Resolved pre-launch issues in limited production through rapid problem solving leading to a smooth mass-production launch • Released new product in record 6 months (avg. 9 months) by collaborating with the customer and internal stakeholders from 5 verticals Show less



Queen's University

• Canada
• Higher Education
• 700 & Above Employee

• Summer Intern

  • May 2013 - Jul 2013

  Mitacs Globalink Internship – Selected among 4000+ applicants from Brazil, China, India and Mexico in 2013 to intern in Canada Mitacs Globalink Internship – Selected among 4000+ applicants from Brazil, China, India and Mexico in 2013 to intern in Canada



Indian Institute of Technology, Bombay

• India
• Higher Education
• 700 & Above Employee

• Summer Intern

  • May 2012 - Jul 2012

  IASc-INSA-NASI Summer Research Fellowship in 2012 in Indian Institute of Technology Bombay, Mumbai – One among the top 1% of the batch to secure this prestigious fully sponsored fellowship IASc-INSA-NASI Summer Research Fellowship in 2012 in Indian Institute of Technology Bombay, Mumbai – One among the top 1% of the batch to secure this prestigious fully sponsored fellowship