Aja Kovačević

Digital Marketing Specialist at HYPE Digital Agency
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Location
Slovenia, SI

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Experience

    • Slovenia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2023 - Present
    • E-learning
    • 1 - 100 Employee
    • User Acquisition Manager
      • Oct 2022 - Apr 2023

      #1 Speech Therapy App for Kids - Monitoring and analyzing the market, competitors and consumers to inform our internal advertising activity, - monitoring advertising trends for mobile apps and other relevant businesses to implement into our advertising activity (if suitable), - preparation and implementation of integrated digital marketing strategies, - planning, preparing and analyzing digital advertising platforms (Facebook, Instagram, TikTok, ASA, Google Ads and GA) and reporting on findings, - optimization of advertising elements to maximize advertising effects, - actively designing, preparing and coordinating ads preparation process, - allocation of advertising budget, - monitoring, analyzing and reporting the effects of advertising on business performance. Show less

    • Slovenia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Project Manager
      • Dec 2020 - Oct 2022

      - Management and implementation of the specific project, - following the on-going project process (Asana), - analytics and providing market research information, financial plan, and other crucial details regarding the project (Excel, Word, PowerPoint), - efficient communication with mentors, partners, and clients, - good organizational skills. - Management and implementation of the specific project, - following the on-going project process (Asana), - analytics and providing market research information, financial plan, and other crucial details regarding the project (Excel, Word, PowerPoint), - efficient communication with mentors, partners, and clients, - good organizational skills.

    • Germany
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Marketing Assistant
      • Sep 2021 - Nov 2021

      - Analysing the company's/project's key principles, guidelines, and benefits on the market, - defining the target market, - emphasizing key features and benefits of products offered, - photographing and editing photos of the products, - preparation and design of project's marketing material (flyer) with programs Canva and Indesign. - Analysing the company's/project's key principles, guidelines, and benefits on the market, - defining the target market, - emphasizing key features and benefits of products offered, - photographing and editing photos of the products, - preparation and design of project's marketing material (flyer) with programs Canva and Indesign.

    • Key Account Summer Intern
      • Jul 2020 - Aug 2020

      - Working on the specific project when launching the new product on the market, - providing market research information with a help of a qualitative study, - efficient communications and good group dynamics with information sharing, - presenting the project to the team, - independent problem solving. - Working on the specific project when launching the new product on the market, - providing market research information with a help of a qualitative study, - efficient communications and good group dynamics with information sharing, - presenting the project to the team, - independent problem solving.

    • Slovenia
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Office Administrator
      • 2019 - 2020

      - Communication with costumers, - consulting costumers in different languages, - systematically providing information, directing customers, - good problem solving, - digital and offline marketing, - handling cash and non-cash transactions, invoicing, - promotion of the services offered. - Communication with costumers, - consulting costumers in different languages, - systematically providing information, directing customers, - good problem solving, - digital and offline marketing, - handling cash and non-cash transactions, invoicing, - promotion of the services offered.

    • Marketing Promotions
      • 2018 - 2020

      - Sales promotion, - communication with clients, - information sharing. - Sales promotion, - communication with clients, - information sharing.

    • Austria
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Salesperson
      • 2015 - 2015

      - Communication with costumers, - consulting costumers in different languages, - systematically providing information, directing customers, - good problem solving, - invoicing, handling cash and non-cash transactions, - promotion of the services offered. - Communication with costumers, - consulting costumers in different languages, - systematically providing information, directing customers, - good problem solving, - invoicing, handling cash and non-cash transactions, - promotion of the services offered.

    • Slovenia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Administration
      • 2014 - 2014

      - Telephone and e-mail communication, - editing archived documentation, - analyzing survey data, - the usage of Microsoft Suite. - Telephone and e-mail communication, - editing archived documentation, - analyzing survey data, - the usage of Microsoft Suite.

Education

  • University of Ljubljana, Faculty of Economics
    Master's degree, Marketing
    2017 - 2023
  • Univerza v Mariboru
    Master's degree, Criminal Justice/Safety Studies
    2016 - 2021
  • Instituto Universitário da Maia - ISMAI
    Erasmus+ exchange
    2017 - 2017
  • Mykolas Romeris University
    Erasmus+ exchange
    2015 - 2016
  • Univerza v Mariboru
    Bachelor’s Degree, Criminal Justice/Safety Studies
    2013 - 2016

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