Experience

Cannella Media DTC

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2022 - Present



Havas Edge

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Jan 2020 - Jan 2022



AUDIENCEX

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2019 - Jan 2020



ReachLocal

• United States
• Advertising Services
• 700 & Above Employee

• Client Success Manager

  • Mar 2017 - Jan 2019

  - Manage a six-figure book of monthly business in partnership with Gannett sales executives in multiple markets - Build, optimize and grow digital marketing campaigns for clients across multiple verticals and industries - Responsible for client retention, budget management and growth through entire digital marketing cycle - Create monthly custom reporting decks for clients and sales reps and conduct monthly review calls - Communicate and work across multiple internal teams to keep all departments aligned on client campaigns - Helped establish the new Phoenix office of ReachLocal following Gannett’s purchase of Reach Show less



G/O Digital (Now TEGNA Marketing Solutions)

• United States
• Advertising Services
• 100 - 200 Employee

• Digital Account Manager

  • Jan 2015 - Mar 2017

  - Functioned as strategic product & service lead for a variety of accounts across multiple verticals and digital solutions - Managed a book of business of between 80 and 120 accounts for Gannett and TEGNA affiliated clients - Built initial relationships and worked alongside internal sales reps and clients as well as internal fulfillment teams - Onboarded new accounts, developed and optimized marketing strategy and monitored campaign performance - Provided ongoing reporting and campaign analysis customized to the client Show less



MobiSquad

• United States
• Advertising Services
• 1 - 100 Employee

• Lead Account Manager

  • Jul 2013 - Dec 2014

  - Managed digital marketing for between 15-25 clients - Content management across social channels, email marketing, websites and design projects - Created and developed client strategies - Delivered analytics reports and insights to clients - Led a team of 3-4 account managers, assisting them with client management, deliverables and retention - Developed agency best practices, guidelines, training sessions and quality assurance - Led weekly agency meetings and developed new initiatives Show less



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Assistant Planner

  • Nov 2012 - Jul 2013

  - Regional/Tier 2 media planning for Hyundai including TV, radio, out of home and sports marketing - Developed and managed media plans for multiple markets - Evaluated sports marketing proposals and created recommendations for client - Used MediaBank and Mediatools to issue and actualize goals and track ongoing sponsorships - Researched ratings and CPPs using SQAD and Kantar - Regional/Tier 2 media planning for Hyundai including TV, radio, out of home and sports marketing - Developed and managed media plans for multiple markets - Evaluated sports marketing proposals and created recommendations for client - Used MediaBank and Mediatools to issue and actualize goals and track ongoing sponsorships - Researched ratings and CPPs using SQAD and Kantar



Arizona Diamondbacks

• United States
• Spectator Sports
• 400 - 500 Employee

• Game Operations

  • Jan 2012 - Oct 2012

  - Worked with team partners and front office staff on planning and executing in-game operations - Ensured sponsorship and promotional requirements were met during games and team events - Assisted on special projects, including all-star balloting and social media initiatives - Managed between 6 and 10 part-time employees during games - Worked with team partners and front office staff on planning and executing in-game operations - Ensured sponsorship and promotional requirements were met during games and team events - Assisted on special projects, including all-star balloting and social media initiatives - Managed between 6 and 10 part-time employees during games



Right This Minute

• Phoenix, Arizona Area

• Broadcast Intern

  • Sep 2011 - Dec 2011

  - Organized and planned the show’s rundown with the producers - Communicated between talent, producers, and editors to keep production on schedule - Researched and found potential stories - Contacted people to interview - Organized and planned the show’s rundown with the producers - Communicated between talent, producers, and editors to keep production on schedule - Researched and found potential stories - Contacted people to interview



Creative University Initiative Fox Sports Arizona

• Phoenix, Arizona Area

• Marketing Development

  • Aug 2011 - Dec 2011

  - Developed a marketing campaign around high school sports coverage, primarily football - Created storyboards for :15 and :30-second ads as well as scripted radio spots - Planned social media initiatives and other communication ideas designed to increase digital presence - Developed a marketing campaign around high school sports coverage, primarily football - Created storyboards for :15 and :30-second ads as well as scripted radio spots - Planned social media initiatives and other communication ideas designed to increase digital presence



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• KNBC Broadcast Intern

  • May 2011 - Aug 2011

  - Assisted in production of news segment The Trend, which focused on local news stories that originated on social media - Assisted with social media, researched, and wrote scripts - Found and developed stories and contacted potential interviews - Assisted in production of news segment The Trend, which focused on local news stories that originated on social media - Assisted with social media, researched, and wrote scripts - Found and developed stories and contacted potential interviews



Arizona Legislative Computer Services

• Legislative Offices
• 1 - 100 Employee

• Broadcast Intern

  • Jan 2011 - May 2011

  - Produced news packages for a monthly news magazine - Researched state politics and current events - Filmed press conferences and other important events - Assisted in the day-to-day production and broadcast of state legislative meetings - Produced news packages for a monthly news magazine - Researched state politics and current events - Filmed press conferences and other important events - Assisted in the day-to-day production and broadcast of state legislative meetings



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Intern at XTRA Sports 910 and KFYI

  • Sep 2009 - Dec 2009

  - Edited audio and podcasted finished shows - Created original content for the station's website - Researched topics for on-air personalities - Screened listener calls and coordinated giveaways and promotions - Edited audio and podcasted finished shows - Created original content for the station's website - Researched topics for on-air personalities - Screened listener calls and coordinated giveaways and promotions