AJ Patel
Founder at HighKey- Claim this Profile
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English Native or bilingual proficiency
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Gujarati Native or bilingual proficiency
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Hindi Native or bilingual proficiency
Topline Score
Bio
Jeremy Sherk
It’s been my privilege to know AJ over the past 5 years. The tenacity and business acumen that he’s shown in building multiple successful CPG brands has been an inspiration to me on my entrepreneurial journey. I’ve faced many business challenges and AJ is the first person I call on for advice. I would not be where I am today with his mentorship.
Matt Davis
I've had the pleasure of watching AJ grow several brands over the past few years, and he has become one of the people I turn to for advice.. AJ is consistently thinking a few steps ahead of the competition and planning years out, which has helped his brands continue to not just grow, but truly thrive.
Jeremy Sherk
It’s been my privilege to know AJ over the past 5 years. The tenacity and business acumen that he’s shown in building multiple successful CPG brands has been an inspiration to me on my entrepreneurial journey. I’ve faced many business challenges and AJ is the first person I call on for advice. I would not be where I am today with his mentorship.
Matt Davis
I've had the pleasure of watching AJ grow several brands over the past few years, and he has become one of the people I turn to for advice.. AJ is consistently thinking a few steps ahead of the competition and planning years out, which has helped his brands continue to not just grow, but truly thrive.
Jeremy Sherk
It’s been my privilege to know AJ over the past 5 years. The tenacity and business acumen that he’s shown in building multiple successful CPG brands has been an inspiration to me on my entrepreneurial journey. I’ve faced many business challenges and AJ is the first person I call on for advice. I would not be where I am today with his mentorship.
Matt Davis
I've had the pleasure of watching AJ grow several brands over the past few years, and he has become one of the people I turn to for advice.. AJ is consistently thinking a few steps ahead of the competition and planning years out, which has helped his brands continue to not just grow, but truly thrive.
Jeremy Sherk
It’s been my privilege to know AJ over the past 5 years. The tenacity and business acumen that he’s shown in building multiple successful CPG brands has been an inspiration to me on my entrepreneurial journey. I’ve faced many business challenges and AJ is the first person I call on for advice. I would not be where I am today with his mentorship.
Matt Davis
I've had the pleasure of watching AJ grow several brands over the past few years, and he has become one of the people I turn to for advice.. AJ is consistently thinking a few steps ahead of the competition and planning years out, which has helped his brands continue to not just grow, but truly thrive.
Experience
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HighKey
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United States
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Food and Beverage Services
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1 - 100 Employee
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Founder
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Mar 2018 - Present
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Zesty Paws (part of H&H Group)
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United States
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Consumer Goods
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1 - 100 Employee
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Founder
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Dec 2014 - Present
Zesty Paws provides premium products and supplements to encourage pet health and wellness. #1 Pet Supplement Brand in the Nation. Sold to H&H Group for $610 Million in August 2021. Zesty Paws provides premium products and supplements to encourage pet health and wellness. #1 Pet Supplement Brand in the Nation. Sold to H&H Group for $610 Million in August 2021.
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Zero Acre Farms
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United States
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Food and Beverage Services
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1 - 100 Employee
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Advisor
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Jan 2022 - Present
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Physician's Choice®
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Investor / Board
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Jan 2022 - Present
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Zenwise
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United States
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Manufacturing
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1 - 100 Employee
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Founder
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Dec 2014 - Present
Zenwise provides premium supplements that support healthy lifestyles for people of all ages and all walks of life. Zenwise provides premium supplements that support healthy lifestyles for people of all ages and all walks of life.
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InstaNatural
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United States
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Manufacturing
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1 - 100 Employee
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Founder
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Nov 2013 - Dec 2020
InstaNatural was founded in 2013 to advance and encourage lasting well-being through our collection of products. We focus on creating effective natural care solutions made for the discerning enthusiasts. Sold to Monogram Capital. TriNova (home, automotive, and boat care products) was also founded as part of InstaNatural LLC in 2013 and sold to a strategic (Gold Eagle Co.) in December 2016. InstaNatural was founded in 2013 to advance and encourage lasting well-being through our collection of products. We focus on creating effective natural care solutions made for the discerning enthusiasts. Sold to Monogram Capital. TriNova (home, automotive, and boat care products) was also founded as part of InstaNatural LLC in 2013 and sold to a strategic (Gold Eagle Co.) in December 2016.
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Founder
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Dec 2014 - May 2018
Grew the brand to mid 7 figures in revenue in a few years and sold it to focus on other projects. Grew the brand to mid 7 figures in revenue in a few years and sold it to focus on other projects.
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Education
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2005 - 2009
University of Florida
Bachelor of Business Administration (BBA), Finance, General
Community
