AJ Cartas
Founder at Creator Marketer- Claim this Profile
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Topline Score
Bio
Credentials
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Competitive and Market Analysis
LinkedInJun, 2019- Oct, 2024 -
Brand Strategy
LinkedInMay, 2019- Oct, 2024 -
Data Visualization: Storytelling
LinkedInMay, 2019- Oct, 2024 -
Diversity, Inclusion, and Belonging
LinkedInMay, 2019- Oct, 2024 -
Event Marketing
LinkedInMay, 2019- Oct, 2024 -
Google Analytics
GoogleMay, 2019- Oct, 2024 -
Social Media Marketing Certification
Hootsuite Media Inc.
Experience
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Creator Marketer
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United States
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Business Content
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1 - 100 Employee
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Founder
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Sep 2023 - Present
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ActiveCampaign
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United States
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Software Development
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500 - 600 Employee
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Head of Community
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Oct 2022 - Present
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Senior Community Manager
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Feb 2022 - Oct 2022
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Instagram
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Software Development
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700 & Above Employee
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Social Media & Influencer Marketing
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Mar 2012 - Present
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Syzygy Social
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United States
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Advertising Services
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1 - 100 Employee
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Founder & CEO
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Jan 2020 - Jul 2023
Acquired. Syzygy Social helped brands grow their online communities by implementing unique community engagement and content strategies. Services: ✅ Paid & Organic Social Strategy (Facebook, Instagram, Twitter, Snapchat, Pinterest, Tik Tok) ✅ Community Management ✅ Global Influencer Marketing Campaign Acquired. Syzygy Social helped brands grow their online communities by implementing unique community engagement and content strategies. Services: ✅ Paid & Organic Social Strategy (Facebook, Instagram, Twitter, Snapchat, Pinterest, Tik Tok) ✅ Community Management ✅ Global Influencer Marketing Campaign
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Revolut
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Brazil
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Wellness and Fitness Services
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Senior Director of Social, United States
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Jan 2022 - Dec 2022
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Alibaba.com
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China
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Software Development
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700 & Above Employee
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Social Media Lead, United States
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Jan 2021 - Dec 2021
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Kuaishou Technology
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China
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Technology, Information and Internet
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700 & Above Employee
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Global Director of Social Media
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Jan 2020 - Jan 2021
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R/GA
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United States
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Advertising Services
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700 & Above Employee
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Social Media Consultant
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Jul 2019 - Jan 2020
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Calm
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United Kingdom
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Design Services
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Director of Influencer Marketing
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Jul 2018 - Jun 2019
- Pioneered influencer program. - Managed a global team of 17 influencer specialists & content creators. - Established performance marketing into influencer initiatives. - Directed and launched over 500 campaigns. - Maintained relationships with over 1,000 influencers and talent agents. - Negotiated, amended, and executed contracts and other terms & agreements. - Supervised six-figure monthly ad spend and enhanced spend to increase ROI. - Pioneered influencer program. - Managed a global team of 17 influencer specialists & content creators. - Established performance marketing into influencer initiatives. - Directed and launched over 500 campaigns. - Maintained relationships with over 1,000 influencers and talent agents. - Negotiated, amended, and executed contracts and other terms & agreements. - Supervised six-figure monthly ad spend and enhanced spend to increase ROI.
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Director of Social Media
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Jan 2017 - May 2018
- Led and managed the overall social media marketing and strategy. - Collected user feedback and relayed them inter-departmentally to improve product. - Established and strengthened strong relationships with influencers. - Negotiated contracts and executed paid campaigns. - Optimized & localized app search descriptions, keywords, and updates for iOS & Google Play. - Increased Instagram followers by 1,700%. - Increased Facebook likes by 18,250% within a one-month period. - Ran first offline event in the United States and collaborated with Influencers resulting in $1.6 CPM. Show less
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Social Media & Influencer Marketing Manager
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Jul 2016 - Dec 2016
- Contributed to get the Candid app over 1 million registered users within 2 months. - Trended the Candid app #1 in the App Store for 2 consecutive days. - Tracked and analyzed all outreach performance, content, conversion rates. - Created unique content strategies and drove community growth & engagement. - Contributed to get the Candid app over 1 million registered users within 2 months. - Trended the Candid app #1 in the App Store for 2 consecutive days. - Tracked and analyzed all outreach performance, content, conversion rates. - Created unique content strategies and drove community growth & engagement.
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Tubi
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Education Administration Programs
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Social Media Manager
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Sep 2015 - May 2016
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Myverse
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Poland
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Technology, Information and Media
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Social Media Manager
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Sep 2014 - Sep 2015
- Led company’s social media marketing initiatives. - Created and adapted content for social media platforms to drive results. - Curated and created relevant content to reach the company’s audience. - Monitored, listened, and responded to user sentiment. - Social media liaison to partners to increase engagement. - Led company’s social media marketing initiatives. - Created and adapted content for social media platforms to drive results. - Curated and created relevant content to reach the company’s audience. - Monitored, listened, and responded to user sentiment. - Social media liaison to partners to increase engagement.
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Vector Marketing
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India
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Graphic Design
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1 - 100 Employee
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District Recruiting Manager
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Apr 2012 - Aug 2013
• Interviewed, hired, trained, and developed over 200 representatives. • Utilized telecommunication skills to recruit and qualify potential employees. • Managed a team of Recruiting Assistants and payroll of 100+ employees • Responsible for scheduling & updating employees. • Led recruitment efforts on-campus. • Interviewed, hired, trained, and developed over 200 representatives. • Utilized telecommunication skills to recruit and qualify potential employees. • Managed a team of Recruiting Assistants and payroll of 100+ employees • Responsible for scheduling & updating employees. • Led recruitment efforts on-campus.
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Education
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Carthage College
Bachelor of Arts, Communication -
College of Lake County
Bachelor's degree, Criminal Justice