AJ Cartas

Founder at Creator Marketer
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Contact Information
Location
San Francisco, California, United States, US
Languages
  • Tagalog -
  • Spanish -
  • English -
  • French -

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Credentials

  • Competitive and Market Analysis
    LinkedIn
    Jun, 2019
    - Oct, 2024
  • Brand Strategy
    LinkedIn
    May, 2019
    - Oct, 2024
  • Data Visualization: Storytelling
    LinkedIn
    May, 2019
    - Oct, 2024
  • Diversity, Inclusion, and Belonging
    LinkedIn
    May, 2019
    - Oct, 2024
  • Event Marketing
    LinkedIn
    May, 2019
    - Oct, 2024
  • Google Analytics
    Google
    May, 2019
    - Oct, 2024
  • Social Media Marketing Certification
    Hootsuite Media Inc.

Experience

    • United States
    • Business Content
    • 1 - 100 Employee
    • Founder
      • Sep 2023 - Present
    • United States
    • Software Development
    • 500 - 600 Employee
    • Head of Community
      • Oct 2022 - Present

    • Senior Community Manager
      • Feb 2022 - Oct 2022

    • Software Development
    • 700 & Above Employee
    • Social Media & Influencer Marketing
      • Mar 2012 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder & CEO
      • Jan 2020 - Jul 2023

      Acquired. Syzygy Social helped brands grow their online communities by implementing unique community engagement and content strategies. Services: ✅ Paid & Organic Social Strategy (Facebook, Instagram, Twitter, Snapchat, Pinterest, Tik Tok) ✅ Community Management ✅ Global Influencer Marketing Campaign Acquired. Syzygy Social helped brands grow their online communities by implementing unique community engagement and content strategies. Services: ✅ Paid & Organic Social Strategy (Facebook, Instagram, Twitter, Snapchat, Pinterest, Tik Tok) ✅ Community Management ✅ Global Influencer Marketing Campaign

    • Brazil
    • Wellness and Fitness Services
    • Senior Director of Social, United States
      • Jan 2022 - Dec 2022
    • China
    • Software Development
    • 700 & Above Employee
    • Social Media Lead, United States
      • Jan 2021 - Dec 2021
    • China
    • Technology, Information and Internet
    • 700 & Above Employee
    • Global Director of Social Media
      • Jan 2020 - Jan 2021
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Social Media Consultant
      • Jul 2019 - Jan 2020
    • United Kingdom
    • Design Services
    • Director of Influencer Marketing
      • Jul 2018 - Jun 2019

      - Pioneered influencer program. - Managed a global team of 17 influencer specialists & content creators. - Established performance marketing into influencer initiatives. - Directed and launched over 500 campaigns. - Maintained relationships with over 1,000 influencers and talent agents. - Negotiated, amended, and executed contracts and other terms & agreements. - Supervised six-figure monthly ad spend and enhanced spend to increase ROI. - Pioneered influencer program. - Managed a global team of 17 influencer specialists & content creators. - Established performance marketing into influencer initiatives. - Directed and launched over 500 campaigns. - Maintained relationships with over 1,000 influencers and talent agents. - Negotiated, amended, and executed contracts and other terms & agreements. - Supervised six-figure monthly ad spend and enhanced spend to increase ROI.

    • Director of Social Media
      • Jan 2017 - May 2018

      - Led and managed the overall social media marketing and strategy. - Collected user feedback and relayed them inter-departmentally to improve product. - Established and strengthened strong relationships with influencers. - Negotiated contracts and executed paid campaigns. - Optimized & localized app search descriptions, keywords, and updates for iOS & Google Play. - Increased Instagram followers by 1,700%. - Increased Facebook likes by 18,250% within a one-month period. - Ran first offline event in the United States and collaborated with Influencers resulting in $1.6 CPM. Show less

    • Social Media & Influencer Marketing Manager
      • Jul 2016 - Dec 2016

      - Contributed to get the Candid app over 1 million registered users within 2 months. - Trended the Candid app #1 in the App Store for 2 consecutive days. - Tracked and analyzed all outreach performance, content, conversion rates. - Created unique content strategies and drove community growth & engagement. - Contributed to get the Candid app over 1 million registered users within 2 months. - Trended the Candid app #1 in the App Store for 2 consecutive days. - Tracked and analyzed all outreach performance, content, conversion rates. - Created unique content strategies and drove community growth & engagement.

    • Education Administration Programs
    • Social Media Manager
      • Sep 2015 - May 2016
    • Poland
    • Technology, Information and Media
    • Social Media Manager
      • Sep 2014 - Sep 2015

      - Led company’s social media marketing initiatives. - Created and adapted content for social media platforms to drive results. - Curated and created relevant content to reach the company’s audience. - Monitored, listened, and responded to user sentiment. - Social media liaison to partners to increase engagement. - Led company’s social media marketing initiatives. - Created and adapted content for social media platforms to drive results. - Curated and created relevant content to reach the company’s audience. - Monitored, listened, and responded to user sentiment. - Social media liaison to partners to increase engagement.

    • India
    • Graphic Design
    • 1 - 100 Employee
    • District Recruiting Manager
      • Apr 2012 - Aug 2013

      • Interviewed, hired, trained, and developed over 200 representatives. • Utilized telecommunication skills to recruit and qualify potential employees. • Managed a team of Recruiting Assistants and payroll of 100+ employees • Responsible for scheduling & updating employees. • Led recruitment efforts on-campus. • Interviewed, hired, trained, and developed over 200 representatives. • Utilized telecommunication skills to recruit and qualify potential employees. • Managed a team of Recruiting Assistants and payroll of 100+ employees • Responsible for scheduling & updating employees. • Led recruitment efforts on-campus.

Education

  • Carthage College
    Bachelor of Arts, Communication
    2015 - 2015
  • College of Lake County
    Bachelor's degree, Criminal Justice
    2012 - 2014

Community

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