Liga Aizkalniete
Sales Director at DelfinGroup- Claim this Profile
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Bio
Ivaylo PAVLOV
I met Liga in 4finance where she was successfully handling the position of Group CRM Manager. Liga is extremely positive, organized and supportive person as well as great strategic thinker. Thanks to Liga’s experience, attitude, cooperation and conducted CRM campaigns for Vivus.bg, we managed to boost the sales from existing customers. Next to that we increased the Incremental value and share, keeping at the same time the Generosity rate on a steady level, working very carefully with the discounts. Also, Liga’s fantastic instincts made her an amazing colleague and mentor and I am happy I got the chance to work with her because I learned a lot from her regarding CRM and Retention strategies which nowadays helps me a lot to deliver strong sales results within Telemarketing department. I hope we get to do it again. I would highly recommend Liga to any International company which wants to see its retention and sales growing.
Ivaylo PAVLOV
I met Liga in 4finance where she was successfully handling the position of Group CRM Manager. Liga is extremely positive, organized and supportive person as well as great strategic thinker. Thanks to Liga’s experience, attitude, cooperation and conducted CRM campaigns for Vivus.bg, we managed to boost the sales from existing customers. Next to that we increased the Incremental value and share, keeping at the same time the Generosity rate on a steady level, working very carefully with the discounts. Also, Liga’s fantastic instincts made her an amazing colleague and mentor and I am happy I got the chance to work with her because I learned a lot from her regarding CRM and Retention strategies which nowadays helps me a lot to deliver strong sales results within Telemarketing department. I hope we get to do it again. I would highly recommend Liga to any International company which wants to see its retention and sales growing.
Ivaylo PAVLOV
I met Liga in 4finance where she was successfully handling the position of Group CRM Manager. Liga is extremely positive, organized and supportive person as well as great strategic thinker. Thanks to Liga’s experience, attitude, cooperation and conducted CRM campaigns for Vivus.bg, we managed to boost the sales from existing customers. Next to that we increased the Incremental value and share, keeping at the same time the Generosity rate on a steady level, working very carefully with the discounts. Also, Liga’s fantastic instincts made her an amazing colleague and mentor and I am happy I got the chance to work with her because I learned a lot from her regarding CRM and Retention strategies which nowadays helps me a lot to deliver strong sales results within Telemarketing department. I hope we get to do it again. I would highly recommend Liga to any International company which wants to see its retention and sales growing.
Ivaylo PAVLOV
I met Liga in 4finance where she was successfully handling the position of Group CRM Manager. Liga is extremely positive, organized and supportive person as well as great strategic thinker. Thanks to Liga’s experience, attitude, cooperation and conducted CRM campaigns for Vivus.bg, we managed to boost the sales from existing customers. Next to that we increased the Incremental value and share, keeping at the same time the Generosity rate on a steady level, working very carefully with the discounts. Also, Liga’s fantastic instincts made her an amazing colleague and mentor and I am happy I got the chance to work with her because I learned a lot from her regarding CRM and Retention strategies which nowadays helps me a lot to deliver strong sales results within Telemarketing department. I hope we get to do it again. I would highly recommend Liga to any International company which wants to see its retention and sales growing.
Experience
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DelfinGroup
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Latvia
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Financial Services
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1 - 100 Employee
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Sales Director
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May 2023 - Present
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Studio Moderna
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Switzerland
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Retail
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700 & Above Employee
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Head of Marketing Baltics
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Dec 2021 - Apr 2023
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Customer Experience (CX) field Manager in Baltics
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Jun 2021 - Nov 2021
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TWINO
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Latvia
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Financial Services
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1 - 100 Employee
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Head of CRM field in TWINO group
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Jun 2018 - Jun 2021
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4finance
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Latvia
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Financial Services
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200 - 300 Employee
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Head of CRM field in 4finance group
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Jun 2015 - Jun 2018
I was responsible for CRM strategy and campaigns across whole group/all products (~15 countries & more than 20 products) (segmentations, transactional/marketing direct communication, sales from existing customers, consent management, multichannel planning, product generosity/discount management & campaign profitability, customer contact strategy) I was responsible for CRM strategy and campaigns across whole group/all products (~15 countries & more than 20 products) (segmentations, transactional/marketing direct communication, sales from existing customers, consent management, multichannel planning, product generosity/discount management & campaign profitability, customer contact strategy)
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BITE Latvija
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Latvia
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Telecommunications
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200 - 300 Employee
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Existing customer experience (CX) team manager
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Oct 2013 - May 2015
As existing customers experience team manager I was responsible for business and marketing analysis (including new/ existing product business cases), data reporting for whole company, churn improvement/customer retention, customer loyalty and commitment, up-sale and cros-sale strategy both development from new and introducing in live, customer life time value improvement, pricing strategy. Direct management of 6 person group, leading external analytics and research projects when it was needed, hands-on management of all those processes in both B2C and B2B sectors. Show less
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Insight Manager
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Aug 2011 - Oct 2013
Marketing and business data analysis, business cases, reporting
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Account Support Manager
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Feb 2010 - Jul 2011
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Data analyst
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Jan 2007 - Jan 2010
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Junior research consultant
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Sep 2006 - Dec 2006
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Project Manager Assistant
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Jun 2005 - Aug 2006
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Education
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2007 - 2009
Latvijas Universitate / University of Latvia
Master's degree, Computer Science -
2003 - 2007
Latvijas Universitate / University of Latvia
Bachelor's degree, Computer Science
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