Aixa Florencia Guerra Llerena
Sr. Employer Branding Analyst at Osana- Claim this Profile
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Inglés Professional working proficiency
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Spanish Native or bilingual proficiency
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Bio
Romina Daniela Blasucci
Aixa is a great team player, 100% committed to every project she's involved in. Her social media skills (metric-driven, trendspotting, time management) and also her ability to research and tackle new challenges were key for our Marketing team. As a people person, she has always worked to build a strong sense of team spirit and leaded several successful company culture initiatives.
Claudia Hernandez
Tuve la fortuna de trabajar con Aixa y considero que es una persona profesional que le pone mucho empeño a lo que hace y así mismo alcanza lo que se propone. Es motivadora, tiene un gran liderazgo y es una excelente persona con una gran actitud lo que hace que sea muy fácil trabajar en equipo.
Romina Daniela Blasucci
Aixa is a great team player, 100% committed to every project she's involved in. Her social media skills (metric-driven, trendspotting, time management) and also her ability to research and tackle new challenges were key for our Marketing team. As a people person, she has always worked to build a strong sense of team spirit and leaded several successful company culture initiatives.
Claudia Hernandez
Tuve la fortuna de trabajar con Aixa y considero que es una persona profesional que le pone mucho empeño a lo que hace y así mismo alcanza lo que se propone. Es motivadora, tiene un gran liderazgo y es una excelente persona con una gran actitud lo que hace que sea muy fácil trabajar en equipo.
Romina Daniela Blasucci
Aixa is a great team player, 100% committed to every project she's involved in. Her social media skills (metric-driven, trendspotting, time management) and also her ability to research and tackle new challenges were key for our Marketing team. As a people person, she has always worked to build a strong sense of team spirit and leaded several successful company culture initiatives.
Claudia Hernandez
Tuve la fortuna de trabajar con Aixa y considero que es una persona profesional que le pone mucho empeño a lo que hace y así mismo alcanza lo que se propone. Es motivadora, tiene un gran liderazgo y es una excelente persona con una gran actitud lo que hace que sea muy fácil trabajar en equipo.
Romina Daniela Blasucci
Aixa is a great team player, 100% committed to every project she's involved in. Her social media skills (metric-driven, trendspotting, time management) and also her ability to research and tackle new challenges were key for our Marketing team. As a people person, she has always worked to build a strong sense of team spirit and leaded several successful company culture initiatives.
Claudia Hernandez
Tuve la fortuna de trabajar con Aixa y considero que es una persona profesional que le pone mucho empeño a lo que hace y así mismo alcanza lo que se propone. Es motivadora, tiene un gran liderazgo y es una excelente persona con una gran actitud lo que hace que sea muy fácil trabajar en equipo.
Experience
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Osana
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Australia
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Hospitals and Health Care
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1 - 100 Employee
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Sr. Employer Branding Analyst
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Apr 2022 - Present
Marca empleadoraCulturaComunicación interna Marca empleadoraCulturaComunicación interna
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Profesional independiente
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Business Consulting and Services
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700 & Above Employee
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Digital Marketing Specialist
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Feb 2022 - Present
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Accenture Argentina
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Argentina
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Business Consulting and Services
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700 & Above Employee
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Communications Analyst, Candidate Marketing
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Jul 2021 - Feb 2022
Supported and delivered Employer Branding content for digital campaigns.Created campaign/projects briefs for the Creative team and agencies.Managed and optimized the Career site.Coordinated tech events and created valuable partnerships with Tech Communities, identifying opportunities for both sides.Managed budget for events and sponsorships. Supported and delivered Employer Branding content for digital campaigns.Created campaign/projects briefs for the Creative team and agencies.Managed and optimized the Career site.Coordinated tech events and created valuable partnerships with Tech Communities, identifying opportunities for both sides.Managed budget for events and sponsorships.
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Wolox, part of Accenture
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing
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Jun 2018 - Feb 2022
Designed and delivered the Digital Marketing Strategy.Implemented and set OKRs and KPIs.Measured and analyzed the performance of campaigns across 7 channels identifying valuable insights and creating reports.Worked alongside with Brand and Content teams to ensure brand consistency, and developed creative initiatives.Created campaign/projects briefs for the Brand team and agencies.Managed budget for campaigns on Facebook Ads, Instagram Ads, and merchandising. Analyzed and optimized Paid Campaigns on Facebook, Instagram and Linkedin.Developed Email Marketing campaigns on Mailchimp.Coordinated +80 blog articles on Medium with +972K views. views. Implemented SEO for each article.
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Community Manager
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Jul 2017 - Feb 2022
Social Media- Defined and delivered the social media strategy, and managed the official social media channels.- Managed the day-to-day messaging, monitoring, and moderation of all social media channels (Facebook, Twitter, Linkedin, Instagram, Dribbble, YouTube).- Develop content calendars and scheduling/publishing content.- Created campaign plans for recruiting, employer brand and marketing priorities.- Created social media reports and ad-hoc reports for major marketing campaigns, events, sponsorships, etc.- Reviewed content, providing feedback to brand and content teams.- Analyzed data and key insights to enhance and improve future content and campaigns based on audience engagement and trends.- Research and content creation.- Analyzed social media landscape and latests technology trends.- Worked closely with our People Care, Engineering, Design, Business development, teams to promote brand initiatives and campaigns.
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Employee Branding
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Jul 2017 - Feb 2022
- Developed and led employer brand strategy across social media channels, creating campaigns and creative content.- Led company culture initiatives for 150-300 employees.- Identified and worked close with brand ambassadors, and collaborated with our People Care, Design, Technology and DBD teams.- Iterated marketing campaigns and communication strategies to improve future contents.- Managed the Careers page.- Contributed to the research, planning and implementation of employer branding activities, e.g. internal, mailings, events, and cultural initiatives.
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Tech Community Specialist
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Jul 2017 - Feb 2022
- Led strategy, planning and execution of tech events for 50-100 people.- Developed communication strategies and managed pre-event promotions, logistics, execution, and post-event analysis of each conference and event, across LATAM.- Organized and documented the timelines to ensure high volume of deliverables to stay on schedule.- Prepared and managed budget- Supervised production of merchandise, from design to delivery.- Identified speaking opportunities and executed sponsorships.- Virtual and hybrid event experience, and conferences.- Live stream events on YouTube.- Served as a brand ambassador throughout the events.- Comfortable working autonomously and within groups.
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QA Tester
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Dec 2016 - Jul 2017
- Worked with the development team to correct bugs and errors.- Executed tests in different in different environments and platforms.- Tested travel, ecommerce, retail, fintech projects. - Design review- Reported and documented technical issues
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Social Media Manager
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Jan 2016 - Jul 2021
Diseño y ejecución de estrategias en Social Media.Encargada de analizar la performance de las campañas y posteos, métricas y crear reportes.Creación de piezas gráficasCreación de contenido mediante fotografía y grabacion.Diseño de campañas en Google AdWords y Facebook Ads Diseño y ejecución de estrategias en Social Media.Encargada de analizar la performance de las campañas y posteos, métricas y crear reportes.Creación de piezas gráficasCreación de contenido mediante fotografía y grabacion.Diseño de campañas en Google AdWords y Facebook Ads
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Puerta 18
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Argentina
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Education Administration Programs
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1 - 100 Employee
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Practica Pre-Profesional
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Feb 2016 - Mar 2016
Mi rol fue crear una campaña para las redes sociales de Puerta 18 con el objetivo de difundir los cursos que comenzaban en Marzo y también para los próximos cursos en Agosto. Tuve que hacer una investigación del estado actual de las redes sociales de Puerta 18, una competencia y con esa información desarrollar la campaña de difusión. Mi rol fue crear una campaña para las redes sociales de Puerta 18 con el objetivo de difundir los cursos que comenzaban en Marzo y también para los próximos cursos en Agosto. Tuve que hacer una investigación del estado actual de las redes sociales de Puerta 18, una competencia y con esa información desarrollar la campaña de difusión.
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Independiente
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Colombia
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Construction
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1 - 100 Employee
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Clases de Guitarra y teoría musical
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2014 - Dec 2015
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Particular
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Belgium
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Media Production
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1 - 100 Employee
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Clases de apoyo escolar
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2009 - Dec 2015
Apoyo escolar en inglés, matemática, física y química entre otras. Apoyo escolar en inglés, matemática, física y química entre otras.
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DigitalWars
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Germany
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Software Development
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Administración de cuenta de MercadoLibre
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Jan 2011 - Apr 2013
Atención al cliente (atender las ventas por teléfono, responder preguntas,etc.)Publicación de productosContacto con los compradoresEnvio de productos si es necesario Atención al cliente (atender las ventas por teléfono, responder preguntas,etc.)Publicación de productosContacto con los compradoresEnvio de productos si es necesario
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Education
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Conservatorio Manuel de Falla
Técnico en Artes Musicales -
Puerta 18
Marketing digital -
Puerta 18
Curso de Desarrollo de aplicaciones Android -
Puerta 18
Curso de Fotografía Profesional -
ICANA
Curso de Inglés -
Escuela Superior Num 6 Vicente López y Planes
High School -
Puerta 18
Diseño grafico publicitario -
Puerta 18
UX