Aithne Foster
Head of Strategy at TWO Digital Marketing- Claim this Profile
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Bio
Experience
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TWO Digital Marketing
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United Kingdom
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Media Production
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1 - 100 Employee
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Head of Strategy
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Apr 2019 - Present
As strategy lead, I work directly with our clients to create innovative and engaging multi-channel campaigns. I am curious and driven, striving to provide best in class solutions for our clients' digital needs.My role is incredibly varied and no two days are the same. I work across all aspects of the business from design, UX and strategy, to account management and new business. Over the years, I have worked with some of the biggest names in the finance industry such as BlackRock, BNY Mellon, M&G and AllianceBernstein. Show less
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Digital Strategist and Designer
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May 2016 - Present
As a digital strategist, I work with our clients to identify their goals, opportunities and challenges in order to improve upon or completely overhaul their digital offerings. Internally, I work with teams across the entire business to evolve and develop a cohesive experience throughout our clients’ digital channels. As well as formulating strategy, I design thoughtful and engaging solutions for websites, apps and email.
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Digital Designer
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Nov 2014 - Present
I specialise in email design, constantly looking for ways to push the boundaries to create innovative and engaging campaigns. I support the day to day running of the studio and development team with HTML production.- Managing projects from inception to completion within financial constraints- Developing email strategies with clients- Creating other digital collateral as required (banners, infographics, presentations, user guides etc)- Providing support and guidance for other team members- Building HTML emails using a variety of frameworks- Attending client meetings as and when required, adding value to their business Show less
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Dotdigital
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United Kingdom
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Technology, Information and Internet
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300 - 400 Employee
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Lead Digital Creative
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Oct 2013 - Nov 2014
I led a team of both designers and coders whilst continuing to produce high quality campaign creative. I was the first point of contact for Client Services and managed the project pipeline and client correspondence.- Designing email campaigns and 'toolkits' for a range of devices that adhere to 'best practice' across B2B and B2C sectors.- Building HTML email campaigns using Dreamweaver, Fireworks and Photoshop.- Building mobile optimised and responsive email campaigns.- Providing support and guidance for other team members.- First point of contact for other departments regarding project quotes, upcoming and scheduled projects.- Managing the project pipeline and distributing projects throughout the team.- Discussing briefs with the client as necessary, assisting them with any questions they may have.- Attending client meetings providing guidance on layout and best practice. Show less
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Campaign Designer/Coder
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Sep 2012 - Oct 2013
I worked within a small team providing creative solutions for email marketing campaigns across a range of devices whilst also adhering to ‘best practice’ for both B2B and B2C sectors. I continued to manage the project pipeline and was the main point of contact for any client correspondence. Clients have included: Odeon, Econsultancy, Barbour, Disaster Emergency Committee and Stroke Association.
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Administration/Customer Services
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Jun 2011 - Sep 2012
I concentrated on administration and customer services. I co-ordinated the activation of both new and existing client accounts giving them access to the dotMailer email marketing platform and setting up any additional extras they require. There was a lot of contact with clients to ensure they were satisfied and I offered solutions for any issues they encountered. I provided the administration function for the design team, sending out client briefs and scheduling design tasks.- Coordinating new account activations and existing account upgrades- Branding and setting up dotMailer reseller accounts- Assisting the Design Team with administration and chasing outstanding information- Designing bespoke email newsletter templates to the clients requirements- Making and receiving calls to and from clients answering any queries they have Show less
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Receptionist
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Oct 2010 - Jun 2011
My duties were predominantly admin and reception based but I also co-ordinated and the smooth running of the Croydon head office and smaller regional offices. I was also tasked with activating new client accounts. I also provided ad-hoc assistance to senior management, Directors and other departments.- Answering calls and queries from the main switchboard, redirecting and taking messages where applicable- Health and safety officer – dealing with fire safety tours, first aid etc.- Assisting the accounts team with filing and basic accounts processes- Diary management for meeting rooms and individuals across all offices- Organising travel, lunch arrangements and couriers on an ad-hoc basis Show less
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The Hurlingham Club
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United Kingdom
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Hospitality
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100 - 200 Employee
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Fitness Centre Receptionist
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Sep 2008 - Sep 2010
My duties included being the first point of contact for members and guests using the Fitness Centre at the prestigious Hurlingham Club. I was responsible for managing the Fitness Centre stock, compiling orders and stock taking, ensuring maximum profit was made. I also assisted the Sports Administration Manager, copywriting, processing payments and other clerical duties and supported the Supervisors and Deputy Manager with any tasks that need completing. - Accurately handling all financial transactions and cashing up - Performing bookings face to face, over the phone and online - Liaising with other departments and members of staff - Research for senior members of the fitness centre staff - Collecting and maintaining statistics for management - Enforcing Club rules and procedures Show less
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Education
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Ursuline High School Sixth Form
3 ALevels