Experience

Sterlington Group

• Malaysia
• Financial Services
• 1 - 100 Employee

• Senior Social Media Marketing

  • Aug 2022 - Present

• Marketing Executive

  • Mar 2021 - Aug 2022

  -Support the team through organization and administrative support for various projects.-Assist on marketing planning and provide relevant KPI’s for each month-Conduct research for key marketing campaigns to understand what’s happening in the market, and incorporate findings into each campaign for better results.-Build content and manage more than 10 FB Pages to run campaigns and fb ads-Responsible for designing contents/creatives for regular social promotions, campaigns and ads-Create storylines and/or create content for campaigns in relate to investment and opportunities-Optimize platforms such as Hootsuite, Canva, Crello, FB Business Suite-Proactively support events, campaigns and production while managing all project delivery elements. ACCOMPLISHMENTS* In July 2021 we managed to retain a 100% show ups from our leads for our 2 days Action to Property event and made 30% sales with a total of 68 people.* Support our longest-running and result-oriented No Money Down event offline after 2 years due to the pandemic. Show less



Copywriter & Proofreader

• Shah Alam, Selangor, Malaysia

• Professional Freelancer

  • Jan 2018 - Present

  Responsible for producing creative, clear text for different advertising channels, social media content and education thesis. This also includes researching keywords, suggest ideas and proofreading their work to ensure quality and provide customers' needs. March 2022 - Held our very first book launching event in collaboration with Autism Cafe’ Project. Managed all the necessary marketing materials and support the event. In total, 300 books were sold and was done through word of mouth and referrals. Show less



Aisling Group

• Malaysia
• Human Resources Services
• 100 - 200 Employee

• Digital Marketing Specialist

  • May 2020 - Jul 2020

  -Build, plan and implement the overall digital marketing strategy-Stay up to date with the latest technology and best practices-Manage all digital marketing channels-Oversee all the company's social media accounts-Manage and improve online content, considering SEO-Build marketing plan-Motivate the digital marketing team to achieve goals-Monitor competition and provide suggestions for improvement

• Talent Sourcing Specialist

  • Feb 2020 - May 2020

  -Using social media networks (e.g. LinkedIn, Facebook and Twitter) to look for andconnect with potential candidates.-Interacting with professionals in niche platforms-Reviewing online portfolios and resumes to pre-screen candidates.-Collaborate with hiring managers to identify each position’s requirements-Send recruiting emails and follow up with candidates-Ask for referrals from internal and external networks for hard-to-fill roles

• Researcher

  • Jul 2019 - Feb 2020

  Researcher:-Work closely with other Recruiters and hiring managers to understand clients' hiring needs-Create and manage effective sourcing strategies and materials which involves collecting, analysing and presenting data for various job markets-Research and propose new channels and trends to attract top talents-Support with ideas, strategies and coordination for the team-Utilize other job platforms to acquire deeper research techniques and strategies to find pools of talent and convey insights to teammates-Evaluate the technical skillset and match to the roles via phone screening -Keep track of the team's activity and advise them accordingly based on researchRecruiter:-Attract suitable candidates through databases, online platforms and social media. -Conduct interviews and meetups to sort through applicants.-Assess applicants' knowledge, skills, and experience and match to the roles-Maintain relationships with participant and clients to ensure staffing goals are achieved-Provide weekly recruitment reports to Team Lead-To reach individual targets; monthly placements of hiring Show less



Pasadent

• Malaysia
• Events Services

• Content & Social Media Manager

  • Apr 2019 - Jun 2019

  -Create outlines and strategic planning to maintain social media -Delegate with Marketing Team to execute social media planning -Maintain customer satisfaction by effectively approach their inquiries -Manage and supervise any content related specifically in social media, Pasadent app and web site -Strategise in media planning that would attract readers -Appointed as an event manager to organize dental courses for local dentists. Reason for leaving: Temporary employment -Create outlines and strategic planning to maintain social media -Delegate with Marketing Team to execute social media planning -Maintain customer satisfaction by effectively approach their inquiries -Manage and supervise any content related specifically in social media, Pasadent app and web site -Strategise in media planning that would attract readers -Appointed as an event manager to organize dental courses for local dentists. Reason for leaving: Temporary employment