Experience

Seventh Sense ™

• Singapore
• Software Development
• 1 - 100 Employee

• UX/UI Designer

  • Sep 2022 - Present

  - Responsible for optimizing the user experience and interface of all Seventh Sense' products. - Focus on making user interactions effective, efficient, and satisfying, for all our web applications, mobile, and desktop applications. - Collaborate with the product and engineering team to plan optimal solutions to design problems that balance customer needs, business constraints, and technological realities. - Define product requirements based on user and stakeholder research. - Understand data science, machine learning, and AI product sets Show less



Halza

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• UI/UX Designer

  • May 2021 - Aug 2022

  End to end follow through with features, from product management, research and designing. Proficient in creating workflows, user journey map, story board and creation of product backlog. Familiar with the scrum framework. Mainly worked in Healthcare related features. End to end follow through with features, from product management, research and designing. Proficient in creating workflows, user journey map, story board and creation of product backlog. Familiar with the scrum framework. Mainly worked in Healthcare related features.



Singapore Police Force

• Singapore
• Law Enforcement
• 700 & Above Employee

• UX/UI Designer

  • May 2018 - Apr 2021

  Lead UX in 3 projects and supported in 4 other projects. The project i focus on are mobile/website. I work closely with the product manager, stakeholders and developer team in each project. I have conducted interviews, focus group discussion and conducted customer journey mapping workshops for users and stakeholders. In our team, we would map out our findings, work on the insights and possible opportunities before starting with the ideation process.Subsequently coming up with low fidelity prototypes before producing high fidelity wireframes. Often facilitating in the usability testings and conduct AB testing with users. Show less



Nuffield Dental Holdings Private Limited

• Singapore
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Executive

  • Sep 2017 - Feb 2018

  Worked closely with the Marketing Manager to run all 8 Clinics marketing content. Run promotions, events and residency. In charge of social media posting and copy writing. Managed 5 websites and create 2 new websites on both wordpress and wix. Liaise with prints, contractors and suppliers during production period. Worked closely with the Marketing Manager to run all 8 Clinics marketing content. Run promotions, events and residency. In charge of social media posting and copy writing. Managed 5 websites and create 2 new websites on both wordpress and wix. Liaise with prints, contractors and suppliers during production period.



CM Asia Learning Pte Ltd

• Marketing Executive

  • Apr 2017 - Sep 2017

  Joined the company marketing team. Creates marketing content such as newsletter, social media and websites. Traveled to parts of Asia for event and host workshop in schools of different country. Ideating and creating contents such as banners, poster and brochures. Joined the company marketing team. Creates marketing content such as newsletter, social media and websites. Traveled to parts of Asia for event and host workshop in schools of different country. Ideating and creating contents such as banners, poster and brochures.



upNEXTedu

• Motor Vehicle Manufacturing

• Interactive Media Designer

  • Feb 2016 - Feb 2017

  Interactive media designer and content developer for blended learning in classrooms for client/ school such as Kaplan Singapore to create a special curriculum for blended learning classroom. Developed over 50 videos. Design and conceptualise new projects. Design and illustrates graphics and websites. Interactive media designer and content developer for blended learning in classrooms for client/ school such as Kaplan Singapore to create a special curriculum for blended learning classroom. Developed over 50 videos. Design and conceptualise new projects. Design and illustrates graphics and websites.



Wizlearn Technologies Pte Ltd

• Singapore
• Information Technology and Services
• 1 - 100 Employee

• Multimedia Designer

  • Dec 2015 - Feb 2016

  Posted in school to teach students softwares. Handle IT equipments and educating teachers on the usage of it. Update and maintain school websites and administering through Asknlearn Posted in school to teach students softwares. Handle IT equipments and educating teachers on the usage of it. Update and maintain school websites and administering through Asknlearn



Redpreneur

• Financial Services

• Freelance Graphic Designer

  • Feb 2014 - Dec 2015

  Designed and printed online interactive sales and marketing collateral. Created visuals and illustrate such as posters, banner and photo advertisement. Designed and printed online interactive sales and marketing collateral. Created visuals and illustrate such as posters, banner and photo advertisement.



iAPPS Asia

• Graphic Designer Internship

  • Oct 2013 - Jan 2014

  Created and design application interface. Designed artistic signage for special corporate events. Create logos, icons and banners for advertisements. Created and design application interface. Designed artistic signage for special corporate events. Create logos, icons and banners for advertisements.