Aisling Kennedy

Digital Marketing Manager at Connacht Hospitality Group
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Contact Information
us****@****om
(386) 825-5501
Location
Galway, County Galway, Ireland, IE

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Credentials

  • Postgraduate Degree in Digital Marketing
    Digital Marketing Institute
    Sep, 2023
    - Nov, 2024
  • Leadership and Management of People
    Fáilte Ireland
    Apr, 2023
    - Nov, 2024
  • Content Marketing Masterclass
    Irish Times Training
    Mar, 2023
    - Nov, 2024
  • What Does GPT Really Mean for Digital Marketing
    Digital Marketing Institute
    Feb, 2023
    - Nov, 2024
  • Creating Live Action Marketing Videos
    Irish Times Training
    Oct, 2021
    - Nov, 2024
  • Digital Marketing
    UCD Professional Academy
    Dec, 2020
    - Nov, 2024
  • Professional Diploma in Digital Marketing
    Digital Marketing Institute
    Dec, 2020
    - Nov, 2024
  • Social Media Marketing Certification
    HubSpot Academy
    Nov, 2020
    - Nov, 2024
  • Google Analytics
    Google Digital Academy (Skillshop)
    Nov, 2020
    - Nov, 2024

Experience

  • Connacht Hospitality Group
    • Ireland
    • Hospitality
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2023 - Present

      Drive data-informed decisions by regularly reporting on analytics and online revenue across all group property online channels. Coordinate and optimise paid online campaigns, including social ads, meta ads, and search engine ads, to maximise results. Develop effective strategies to attract and guide prospective customers through the online funnel. Ensure high-quality online content creation by coordinating with internal teams and managing timelines. Build impactful websites, webpages, emails, and collateral to support successful marketing campaigns. Support the Group Marketing & Innovation Manager and Group Revenue Manager in cultivating external strategic partnerships Show less

  • Mespil Hotel
    • Ireland
    • Hospitality
    • 1 - 100 Employee
    • Digital Marketing Senior Executive
      • Jun 2021 - Jul 2023

      Responsible for creating and delivering an engaging and effective digital marketing plan and managing the hotel's online reputation. Ensuring the hotel is achieving revenue targets through online channels for all markets; including domestic & international travel, F&B outlets and corporate travel. Responsible for creating and delivering an engaging and effective digital marketing plan and managing the hotel's online reputation. Ensuring the hotel is achieving revenue targets through online channels for all markets; including domestic & international travel, F&B outlets and corporate travel.

Education

  • Digital Marketing Institute
    Postgraduate Degree, Digital Marketing
    2022 - 2023
  • Digital Marketing Institute
    Certified Digital Marketing Professional, Marketing
    2020 - 2020
  • University College Cork
    Bachelor of Arts - BA, Liberal Arts and Sciences, General Studies and Humanities
    2009 - 2012

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