Aishwarya Dofe

Marketing Analyst at LEX Reception
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Contact Information
us****@****om
(386) 825-5501
Location
Noida, Uttar Pradesh, India, IN
Languages
  • Hindi Professional working proficiency
  • Marathi Professional working proficiency
  • English Full professional proficiency
  • German Elementary proficiency

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Eden Bright

Aishwarya is a dedicated and talented marketer who was an absolute pleasure to work with. She is a really confident project manager, who can smoothly handle shifting deadlines, multiple dependencies and cross-team collaboration. She's also supported social media and email strategy, ensuring that content was produced on time and tailored to the audience. Would thoroughly recommend her to any growing marketing teams!

LinkedIn User

Aishwarya is friendly and joyful. She’s an excellent marketing professional adept at managing multiple marketing projects and stakeholders. She elevated LEX’s presence online, leveraging digital channels, partnerships, and coordinating the design and development work - all while taking on new initiatives such as the product launch in Canada, Pledge People Not Bots campaign, and new referral initiatives. I highly recommend Aishwarya for her expertise in marketing, brand management and of course, her delightful personality.

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Credentials

  • 21 days of Live Project Digtal Marketing Workshop
    Growthdish
    Apr, 2022
    - Nov, 2024
  • Advance Search Engine Optimization (SEO)
    Simplilearn
    Mar, 2022
    - Nov, 2024
  • The digital marketing course
    Udemy
    Jan, 2021
    - Nov, 2024
  • Google tag manager
    Google
    Jul, 2023
    - Nov, 2024
  • Social Media Certified - Hubspot
    HubSpot Academy
    Mar, 2022
    - Nov, 2024

Experience

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Analyst
      • Jan 2021 - Present

      -Responsible for go-to-market research, sales enablement, pricing and packaging, and channel marketing to make the service more visible to the market. Co-ordinate with developers, designers, and copywriters to create the features aligned to the brand - Analyze the webpage traffic, and identify trends and patterns to help identify trends patterns to help optimize the customer experience. Adept at using CMS and managing the webpages - Work along with Copywriters to produce short-form of UX content for products, how-to articles/videos, tips & tricks, ad creatives, and case studies - Analyze competitors and draft competitor comparison matrix for sales enablement -Tracking social media growth, measuring brand visibility, and unifying brand messaging on social media platforms - Collaborate and Liasion between different internal and external teams to launch the in Canada - Enhanced in increasing brand awareness and engagement, backlinks, domain authority, and SEO visibility, number of leads and customers via partnerships, sponsorships, and events. - Conducted research to identify key user insights and launched A/B testing to sharpen the value proposition and benefit messaging -Conduct regular check-in and progress report call with the stakeholders globally, help with devising method and strategies through marketing effort to give a project success and gain a competitive edge Show less

    • India
    • Insurance
    • 700 & Above Employee
    • Management Trainee
      • May 2019 - Nov 2020

      - Key Responsibility: Understand the client's goals in order to find out their exact requirements and devise marketing strategies for their business. - Formulated strategies & reached out to the unexplored customer group for business expansion by identifying the potential leads for the business and sales presentation. - Generated Business from new or/existing accounts through sales growth, built and maintained business relations with the top client ensuring maximum customer satisfaction. - Executed the marketing campaign through events and social to provide more insight to the client - Worked closely with leaders to develop strategies for acquiring new business and collecting renewal from existing clients for business expansion Show less

    • India
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Manager
      • May 2018 - May 2019

      Responsible for getting sponsors for E-Cell NIT Trichy's various initiatives and events. ● Forging associations with various leading companies, startups and organisations. ●Associating with online and offline media channels ●Developing branding strategies for our partners and sponsors. Responsible for getting sponsors for E-Cell NIT Trichy's various initiatives and events. ● Forging associations with various leading companies, startups and organisations. ●Associating with online and offline media channels ●Developing branding strategies for our partners and sponsors.

    • India
    • Consumer Services
    • 1 - 100 Employee
    • Marketing Analyst
      • May 2018 - Jun 2018

      - Monitored website traffic, search results, and reports on the periodic trends -Conducted a competitive gap analysis and identified content opportunities to drive organic growth in India. - Developed dashboard and assisted with consistent tracking and reported KPIs - Delivered key insights to stakeholders through the gather data across the multiple channels - Monitored website traffic, search results, and reports on the periodic trends -Conducted a competitive gap analysis and identified content opportunities to drive organic growth in India. - Developed dashboard and assisted with consistent tracking and reported KPIs - Delivered key insights to stakeholders through the gather data across the multiple channels

Education

  • National Institute of Technology Tiruchirappalli
    Master of Business Administration, Marketing/Marketing Management, General
    2017 - 2019
  • Bapurao Deshmukh Engineering College, Sewagram
    BE - Bachelor of Engineering, Mechanical Engineering
    2012 - 2016

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