Digital Media Specialist

• Mar 2023 - Present

International Student Content Writer

• Jan 2023 - Apr 2023

Communications Consultant

• Oct 2022 - Mar 2023

Digital Communications

• Apr 2021 - Oct 2022

Key roles and responsibilities:1. Social and Digital Media: Promote CPI's work including events, publications, articles, blogs, podcasts, media mentions and more. Draft publicity packs for new publications and events and schedule posts via Hootsuite to avoid conflicts and maximize engagement. Conduct hashtag research to utilize the most relevant hashtags. Manage GMD Barbara Buchner’s social media handles. Add videos of events/webinars and interviews on YouTube. 2. Website management: Regularly update the website(s) with new events, publications, articles, blogs, podcasts, media mentions, etc. Ensure metadata on all posts is properly managed and the website is functioning well. 3. Newsletter and Email Marketing: Draft and send out newsletters to increase brand awareness with newsletters. Report on email/campaign metrics and conduct A/B testing to optimize email communications. Develop a strategy to manage audiences better using tags and segments. 4. Media Relations: Maintain CPI media citations list on Airtable and publish summaries of key media citations on CPI’s website. 5. Reporting and Statistics: Monitor and evaluate CPI’s digital communications reach and present the analysis report quarterly. 6. Search Engine Optimization: Conduct regular site audits and address top SEO issues and optimize website SEO using Yeost SEO plugin. 7. Google Ads: Deploy new Google Ads campaigns to promote important publications/ projects and conduct keyword research to optimize new campaigns. Twitter:@bbuchner13 (Global Managing Director at CPI)@climatepolicy@climatefinlab@CityClimFinLinkedIn:https://www.linkedin.com/in/barbara-buchner/https://www.linkedin.com/company/climate-policy-initiativehttps://www.linkedin.com/company/climatefinancelabhttps://www.linkedin.com/company/citiesclimfinleadershipalliance Show less

Marketing Communications

• Oct 2019 - Jan 2021

Key roles and responsibilities: 1. Creative content development for print and digital communications materials such as brochures, creatives, posters, mailers, banners, flyers, newsletters, etc. 2. Identifying and capturing the success stories from across TMF locations and projects and writing and editing them with a creative angle. 3. Website project implementation which included web content development coordinating with the website agency in design, development and maintenance of the TMF website and landing pages. 4. Preparing well-structured award applications, case studies, presentations etc. 5. Brand management 6. Coordination with internal teams, vendors, agencies and the graphic designer 7. Administrative tasks such as vendor management for the communications team Show less

Digital Content Writer

• May 2019 - Oct 2019

Key roles and responsibilities: 1. Web content writing 2. Graphic designing 3. Event management 4. Fundraising 5. Social media marketing Key roles and responsibilities: 1. Web content writing 2. Graphic designing 3. Event management 4. Fundraising 5. Social media marketing

English language Assistant in France

• Oct 2017 - Apr 2019

1. Taught English as a second language using self-created interactive teaching learning material to French speaking adolescents at schools. 2. Editor of the monthly magazine and content creator for communications material for the schools. 1. Taught English as a second language using self-created interactive teaching learning material to French speaking adolescents at schools. 2. Editor of the monthly magazine and content creator for communications material for the schools.

French Teacher and Social media manager

• Jul 2016 - Sep 2017

1. Taught French as a second language at a private school using creative self-designed material. 2. Managed social media handles for the school, drafted their quarterly magazine, managed various events. 1. Taught French as a second language at a private school using creative self-designed material. 2. Managed social media handles for the school, drafted their quarterly magazine, managed various events.

Research And Development Intern

• Feb 2015 - Apr 2015