Experience

VIVERE Group

• Indonesia
• Furniture and Home Furnishings Manufacturing
• 300 - 400 Employee

• Digital Marketing Section Head

  • Apr 2022 - Present

  - Working for IDEMU by VIVERE and Collection by VIVERE - Idea generator for social media or marketing campaign - Digital ads placement & strategies for IDEMU and VIVERE (FB, IG Ads, Google Ads, Youtube Ads, SEO, SEM) - Managing influencer, brand, and media collaboration - Lead events for internal and external needs - Arrange Photoshoot Project Schedule - Copywriter for website content, social media content, and every digital ads Support campaign to generate walk in customers - Create moodboard for photoshoot and videoshoot sessions - Maintain all digital needs (photo, video, copywriting) - Implemented new competitive analysis and consumer trend reports to increase quarterly sales - Provided market research, forecasts, campaign results and consumer trends - Provided social media and digital ads report & analytics - Leads Generation Searchers for supporting sales team Show less



Waxhaus

• Marketing Communication Assistant Manager

  • Apr 2018 - Apr 2022

  Marketing and PromotionResponsibilities :- Responsible in managing digital marketing tools related to communication strategy between brand to customers and partners- Developing marketing plan, campaign strategy related to brand awareness and customer retention (editorial plan, content plan, ads plan)- Developing Customer Retention Marketing Strategy- Develop and manage marketing budget- Develop marketing materials to generate sales lead- Responsible in planning and executing media placement : Social Media Optimization, Search Engine Marketing, Radio, Billboard, and TV Programs.- Managing strategic planning for stores opening- Analyze brand campaign impact to brand awareness and sales - Produce and analyzing social media analytics reportsOperationalResponsibilities :- Produce and distribute marketing materials to nationwide (Jakarta, Bogor, Tangerang, Bandung, Surabaya, Bali)- Develop and delivered training materials to Waxhaus’ staffs (cashiers and therapists)- Set up grooming and greeting standarizations for Waxhaus’ staffs nationwide- Developing campaign on POS systems and socialize it to Waxhaus’s staff nationwideCustomer ServicesResponsibilities- Managing customers feedback from complains to compliments- Managing customers satisfactions- Influence customers from regular customers to loyal customers- Customers Service Program : Encourage Waxhaus’ staffs nationwide to delivered service excellent e.g : staffs value added for every happy customers they got Show less

• Marketing Communications Specialist

  • Apr 2015 - Apr 2018

  - Managing brand’ social media platforms : Facebook, Instagram, Twitter, Tiktok- Help the director to mantain relationship with partners impact to long term business relationship in customer acquisition- Design and produce sales materials such as POSM and store activation- Design and produce social media content both graphic and video contents- KOL Management, include to choose KOL , Brief and Content Production