Aisha Agaidarova
Junior Digital Marketing Manager at Inchainge- Claim this Profile
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Russian Native or bilingual proficiency
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Kazakh Native or bilingual proficiency
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English Full professional proficiency
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Dutch Elementary proficiency
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French Elementary proficiency
Topline Score
Bio
Victor G.B. Peters
As a student without any prior knowledge of programming, Aisha continued to challenge and surpass herself, as she continued to surprise me. With her cheerful and inquisitive nature she does not shy away from unknown territory, also infusing her immediate work environment with curiosity. That makes her one of those few students you never forget over the years.
Victor G.B. Peters
As a student without any prior knowledge of programming, Aisha continued to challenge and surpass herself, as she continued to surprise me. With her cheerful and inquisitive nature she does not shy away from unknown territory, also infusing her immediate work environment with curiosity. That makes her one of those few students you never forget over the years.
Victor G.B. Peters
As a student without any prior knowledge of programming, Aisha continued to challenge and surpass herself, as she continued to surprise me. With her cheerful and inquisitive nature she does not shy away from unknown territory, also infusing her immediate work environment with curiosity. That makes her one of those few students you never forget over the years.
Victor G.B. Peters
As a student without any prior knowledge of programming, Aisha continued to challenge and surpass herself, as she continued to surprise me. With her cheerful and inquisitive nature she does not shy away from unknown territory, also infusing her immediate work environment with curiosity. That makes her one of those few students you never forget over the years.
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Credentials
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Advanced SEO: Search Factors
LinkedInMay, 2023- Sep, 2024 -
NIS Alumni SAMGAU Forum Active Participation Certificate
Nazarbayev Intellectual SchoolsDec, 2022- Sep, 2024 -
Create a Professional Online Presence
University of LeedsNov, 2020- Sep, 2024 -
Create a Social Media Campaign
University of LeedsOct, 2020- Sep, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageOct, 2020- Sep, 2024 -
International Model United Nations - New Silk Way Conference
Model United NationsApr, 2018- Sep, 2024 -
Stanford Pre-Collegiate Studies, Honors Academy in Creative Writing
Stanford UniversityAug, 2016- Sep, 2024 -
Google Analytics for Beginners
GoogleNov, 2020- Sep, 2024 -
Competitive Analysis and Keyword Research Test
SemrushFeb, 2022- Sep, 2024 -
SMM Fundamentals
SEMrushNov, 2020- Sep, 2024
Experience
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Inchainge
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Netherlands
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Professional Training and Coaching
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1 - 100 Employee
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Junior Digital Marketing Manager
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Jul 2023 - Present
Work with tools like Hotjar, SEMrush, Google Analytics, Google Search Console, Google Looker Studio and other similar platforms to analyze and optimize the performance of the website and online marketing campaigns. Responsibilities include:· Implementing and configuring analytics tools to track website metrics, user behavior, and conversion rates.· Analyzing data to gain insights into user engagement, website performance, and campaign effectiveness.· Conducting A/B testing and analyzing results to improve website usability and conversion rates.· Generating reports and presenting findings to stakeholders, providing recommendations for optimizing digital marketing strategies.· Monitoring website traffic, keyword rankings, and search engine performance using SEO tools like SEMrush.· Plan, manage, and execute both on-page and off-page SEO, analyse the SEO campaign performance, and recommend actionable strategies to improve SEO rankings· Utilizing tools like Hotjar to conduct user research, heat mapping, and session recordings to understand user behaviour and identify areas for improvement.· Evaluating and optimizing existing website pages from the User Experience perspective· Developing wireframes to assist web developer in the front-end development of new website pages (UX) Show less
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Junior Marketing Associate
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Sep 2022 - Jul 2023
Key Responsibilities:● Collaborated with the SEO manager to implement continuous Onpage, Offpage, and Tech Search Engine Optimization (SEO) strategies. Assisted in planning, executing, and reporting these efforts to stakeholders, driving increased website visibility and organic traffic.● Optimized new and existing website content by using WordPress, ensuring optimal keyword integration and improved search engine rankings.● Researched and implemented User Experience (UX) optimization strategies on the website to enhance the user journey, increase conversion rates, and reduce information overload, resulting in improved user satisfaction and engagement.● Conducted comprehensive keyword research using marketing insights platforms such as Semrush to provide input and recommendations for content marketing campaigns in focus countries.● Utilized marketing insights platforms like Google Analytics to make data-driven marketing decisions. Leveraged key metrics and analytics to optimize campaigns, measure performance, and identify growth opportunities.● Gathered valuable user behaviour insights using tools like Hotjar, including heatmaps and scroll maps, to understand user engagement patterns, identify pain points, and implement quick wins for optimizing website content.● Collaborated on multi-disciplinary projects, leveraging cross-functional expertise to enhance the impact of digital marketing channels on overall business objectives. Show less
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Digital Marketing Intern
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Feb 2022 - Aug 2022
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Social Media Business Analyst
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Sep 2021 - Nov 2021
Carried on my responsibilities, but as an employee.
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Social Media Marketing Intern
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Jul 2021 - Sep 2021
★ Conducted and organized market and competitive research; analyzed competitors' social media platforms; calculated and compared ER and ERReach; created a buyer persona for Nestle Purina KZ and one of the Big Tobacco's KZ department★Assisted on implementation of new marketing strategies and campaigns for Hape KZ and Nutella KZ.★Conducted reports on the performance of campaigns and presented findings to the Marketing Manager.★Supported the Marketing Manager and the Head of Marketing Department with any tasks assigned. Show less
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Education
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Hanzehogeschool Groningen
Bachelor of Business Administration - BBA, Marketing Management -
NHL Stenden
Minor (30 credits), Creative Programming for Non-IT Students /CS50 -
Nazarbayev Intellectual Schools
GCE Advanced Level High School Diploma, Focus Subjects: Chemistry, Biology, Advanced Math