Aisha Wu
Ecommerce Coordinator at Delta Children- Claim this Profile
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Chinese -
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English -
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Taiwanese -
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Bio
Ju-En Ann Cheng
It was my pleasure to work with Aisha for 5 months at Yu Shan. Aisha is my previous manager who is also my coach and mentor. Aisha is definitely an achiever and she loves to embrace challenges. I was particularly impressed by Aisha’s ability to handle any projects effortlessly. Moreover, Aisha's 360 approach to digital marketing and E-commerce has been a huge advantage to Yu Shan. She plays an important role in conceptualizing, planning, executing, tracking, and reporting our digital and social media campaigns at Casual Home furniture and Lojel luggage, always keeping an eye on trends and on the best-practices explored by both our brand and competitors in travel retail and furniture industry. Aisha’s talent as a marketing professional made her a valuable member at Yu Shan, I’m sure she will be an asset to any organization she joins.
Bryan Nee
It’s rare to report to a manager that inspires resourcefulness as a self management tactic--but with Aisha, I learned how to better contribute value to a team by looking inward. I had the pleasure of tackling retail and marketing projects as well as event planning for the four brands we handled during our time together. Aisha’s commitment to preparation and her creativity in troubleshooting tough obstacles made her a pleasure to have on my side on a daily basis. She’s the kind of energetic colleague who always reminds you to smile on the bad days and is the first to celebrate with you on the good ones. Any team would be lucky to have Aisha as a core contributor--she’ll bring everything she’s got.
Ju-En Ann Cheng
It was my pleasure to work with Aisha for 5 months at Yu Shan. Aisha is my previous manager who is also my coach and mentor. Aisha is definitely an achiever and she loves to embrace challenges. I was particularly impressed by Aisha’s ability to handle any projects effortlessly. Moreover, Aisha's 360 approach to digital marketing and E-commerce has been a huge advantage to Yu Shan. She plays an important role in conceptualizing, planning, executing, tracking, and reporting our digital and social media campaigns at Casual Home furniture and Lojel luggage, always keeping an eye on trends and on the best-practices explored by both our brand and competitors in travel retail and furniture industry. Aisha’s talent as a marketing professional made her a valuable member at Yu Shan, I’m sure she will be an asset to any organization she joins.
Bryan Nee
It’s rare to report to a manager that inspires resourcefulness as a self management tactic--but with Aisha, I learned how to better contribute value to a team by looking inward. I had the pleasure of tackling retail and marketing projects as well as event planning for the four brands we handled during our time together. Aisha’s commitment to preparation and her creativity in troubleshooting tough obstacles made her a pleasure to have on my side on a daily basis. She’s the kind of energetic colleague who always reminds you to smile on the bad days and is the first to celebrate with you on the good ones. Any team would be lucky to have Aisha as a core contributor--she’ll bring everything she’s got.
Ju-En Ann Cheng
It was my pleasure to work with Aisha for 5 months at Yu Shan. Aisha is my previous manager who is also my coach and mentor. Aisha is definitely an achiever and she loves to embrace challenges. I was particularly impressed by Aisha’s ability to handle any projects effortlessly. Moreover, Aisha's 360 approach to digital marketing and E-commerce has been a huge advantage to Yu Shan. She plays an important role in conceptualizing, planning, executing, tracking, and reporting our digital and social media campaigns at Casual Home furniture and Lojel luggage, always keeping an eye on trends and on the best-practices explored by both our brand and competitors in travel retail and furniture industry. Aisha’s talent as a marketing professional made her a valuable member at Yu Shan, I’m sure she will be an asset to any organization she joins.
Bryan Nee
It’s rare to report to a manager that inspires resourcefulness as a self management tactic--but with Aisha, I learned how to better contribute value to a team by looking inward. I had the pleasure of tackling retail and marketing projects as well as event planning for the four brands we handled during our time together. Aisha’s commitment to preparation and her creativity in troubleshooting tough obstacles made her a pleasure to have on my side on a daily basis. She’s the kind of energetic colleague who always reminds you to smile on the bad days and is the first to celebrate with you on the good ones. Any team would be lucky to have Aisha as a core contributor--she’ll bring everything she’s got.
Ju-En Ann Cheng
It was my pleasure to work with Aisha for 5 months at Yu Shan. Aisha is my previous manager who is also my coach and mentor. Aisha is definitely an achiever and she loves to embrace challenges. I was particularly impressed by Aisha’s ability to handle any projects effortlessly. Moreover, Aisha's 360 approach to digital marketing and E-commerce has been a huge advantage to Yu Shan. She plays an important role in conceptualizing, planning, executing, tracking, and reporting our digital and social media campaigns at Casual Home furniture and Lojel luggage, always keeping an eye on trends and on the best-practices explored by both our brand and competitors in travel retail and furniture industry. Aisha’s talent as a marketing professional made her a valuable member at Yu Shan, I’m sure she will be an asset to any organization she joins.
Bryan Nee
It’s rare to report to a manager that inspires resourcefulness as a self management tactic--but with Aisha, I learned how to better contribute value to a team by looking inward. I had the pleasure of tackling retail and marketing projects as well as event planning for the four brands we handled during our time together. Aisha’s commitment to preparation and her creativity in troubleshooting tough obstacles made her a pleasure to have on my side on a daily basis. She’s the kind of energetic colleague who always reminds you to smile on the bad days and is the first to celebrate with you on the good ones. Any team would be lucky to have Aisha as a core contributor--she’ll bring everything she’s got.
Experience
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Delta Children
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United States
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Furniture and Home Furnishings Manufacturing
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100 - 200 Employee
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Ecommerce Coordinator
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Jul 2019 - Present
Amazon Content Optimizationo Conduct research on competitor's product page among 4 major categories(baby gear, wood furniture, mattress, licensed product)o Proposed suggestions and conduct the plans for optimization on titles, marketing copy, images, variation groups & A+ detail page accordingly Account Managemento Conduct new item submission and data modification for 3000 SKUs in total for Amazono Create sales report and translate complex data into simple graphs for Wayfair
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Casual Home, Inc.
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United States
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Wholesale
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1 - 100 Employee
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E-commerce Account Manager/Brand Manager
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Sep 2016 - Jul 2019
Brands: Casual Home Furniture, Lojel Luggage, Livinbox Storage• E-Commerce Account Managemento Liaison to major online retail clients, including eBags, Amazon, Overstock, Bed Bath &Beyond, The Container Store, The Home Depot, Pier 1 Imports, etc.o Drive sales strategies (account mapping, sales presentations, and pricing) that resulted ina 19%, 25% increase in company sales in 2017 and 2018, respectivelyo Designed and executed Amazon A+ product page, result in a 11% increase in sale• Product Managemento Identify new product opportunities from industry trends and challenges, and perform market/competitive analysis to inform product decisions and roadmapo Monitor quality control activities as notified and communicate issues to factory partnerso Lead communication of status updates among vendors, clients, and internal teams toensure all milestones successfully meet the product development timelines• Marketing Strategyo Manage digital marketing campaign workflow by planning, tracking, managing anddriving all stepso Develop and execute media plans for display, email, and custom programso Coordinate trade (B2B) and travel (B2C) shows, such as New York Time Travel Showand The International Travel Goods Show, and International Houseware Showo Direct graphic designers in creation of product catalogs, images, and show collateral• Operation Managemento Manage internal teams to fulfill client orders accurately and in a timely mannero Supervise customer service team to enhance customer satisfaction and productivityo Develop SOP using Monday.com to increase the work efficiency for the internal teams
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AsianSEM
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Advertising Services
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PPC Specialist Intern
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Jun 2015 - May 2016
• Performed daily account management and of pay per click accounts on Google AdWords, Facebook and Funshion for a variety of clients, such as Lexus, Toyota, Chase, etc.• Assisted in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Provided recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
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Phil & Co.
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Intern
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Jun 2015 - Aug 2015
• Devised strategic planning for the clients, such as United Nations and Brooke Jackman foundationPopulate and coordinate social media content for the clients• Designed visual aids • Devised strategic planning for the clients, such as United Nations and Brooke Jackman foundationPopulate and coordinate social media content for the clients• Designed visual aids
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Veda International Corp.
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Taiwan
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Jul 2012 - May 2013
• Managed accounts for Mercedes-Benz, Subaru, and Ford• Planned and coordinated PR events, such as press conferences and media test-drive events• Translated press releases and other documents between Chinese and English• Analyzed and summarized competitor performance and generated monthly reports for executives • Managed accounts for Mercedes-Benz, Subaru, and Ford• Planned and coordinated PR events, such as press conferences and media test-drive events• Translated press releases and other documents between Chinese and English• Analyzed and summarized competitor performance and generated monthly reports for executives
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Education
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2008 - 2012
National Sun Yat-Sen University
Bachelor of Science (BS), Political Economy -
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New York University
Master's degree, Marketing
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