Airin John
Brand & Communications Manager at WILD & The MOON- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Lucile Jan Robin
Airin is an outstanding marketing leader. Her vast marketing portfolio skills and experience is a game changer to the organization, as she always brings a fresh and creative approach. Her innovative and creative approach, particularly in the areas of social media management, influencer management & marketing, as well as events management and PR, has taken Wild & The Moon UAE to the next level. Her attention to detail is extremely valuable in all aspects of her work, internally within the organization, but also with partners, clients, and other stakeholders. She focuses on delivering customer and service excellence through detailed out-of-the-box strategic thinking. Inspiring, hardworking, risk taker, enthusiastic personality, and always a real team player. It is a pleasure to work with Airin, on a daily basis.
Lucile Jan Robin
Airin is an outstanding marketing leader. Her vast marketing portfolio skills and experience is a game changer to the organization, as she always brings a fresh and creative approach. Her innovative and creative approach, particularly in the areas of social media management, influencer management & marketing, as well as events management and PR, has taken Wild & The Moon UAE to the next level. Her attention to detail is extremely valuable in all aspects of her work, internally within the organization, but also with partners, clients, and other stakeholders. She focuses on delivering customer and service excellence through detailed out-of-the-box strategic thinking. Inspiring, hardworking, risk taker, enthusiastic personality, and always a real team player. It is a pleasure to work with Airin, on a daily basis.
Lucile Jan Robin
Airin is an outstanding marketing leader. Her vast marketing portfolio skills and experience is a game changer to the organization, as she always brings a fresh and creative approach. Her innovative and creative approach, particularly in the areas of social media management, influencer management & marketing, as well as events management and PR, has taken Wild & The Moon UAE to the next level. Her attention to detail is extremely valuable in all aspects of her work, internally within the organization, but also with partners, clients, and other stakeholders. She focuses on delivering customer and service excellence through detailed out-of-the-box strategic thinking. Inspiring, hardworking, risk taker, enthusiastic personality, and always a real team player. It is a pleasure to work with Airin, on a daily basis.
Lucile Jan Robin
Airin is an outstanding marketing leader. Her vast marketing portfolio skills and experience is a game changer to the organization, as she always brings a fresh and creative approach. Her innovative and creative approach, particularly in the areas of social media management, influencer management & marketing, as well as events management and PR, has taken Wild & The Moon UAE to the next level. Her attention to detail is extremely valuable in all aspects of her work, internally within the organization, but also with partners, clients, and other stakeholders. She focuses on delivering customer and service excellence through detailed out-of-the-box strategic thinking. Inspiring, hardworking, risk taker, enthusiastic personality, and always a real team player. It is a pleasure to work with Airin, on a daily basis.
Experience
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WILD & The MOON
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France
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Restaurants
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1 - 100 Employee
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Brand & Communications Manager
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Apr 2022 - Present
- Launched Wild & The Moon UAE’s social media channels, gaining organic growth and engagement, including on Instagram, attaining 10k followers and an average engagement rate of 14.21% within 10 months.- Led social media influencer marketing programs, that increased account visibility and engagement by over 40%.- Developed and executed social media and marketing strategies, aligning with global objectives and in line with regional requirements.- Curated marketing activation plans and annual events calendars in support of brand objectives and plans. - Conducted standout social media campaigns that have achieved exceptional sales ROI of 900% and social media growth of 400+ followers within strict timelines and minimal budgets.- Implemented core branding, and supported event management and execution for top-tier brands including Givenchy, Balenciaga, Nike, Hugo Boss, Estée Lauder, Valentino, Loro Piana, and Ounass.- Executed in-house content creation strategies, resulting in significant cost savings, achieving an impressive 80% reduction in annual spending.- A key contributor to gaining multiple awards with strategic planning, implementation, and effective management, including Fact Magazine (2020-21), WhatsOn (2021), PETA (2021), Leaders F&B (2021), and Dubai Green Star Awards (2022). Show less
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Community Manager
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Nov 2020 - Apr 2022
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Letswork
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United Arab Emirates
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Real Estate
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1 - 100 Employee
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Community Manager (Associate)
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Jul 2020 - Oct 2020
- Implemented a brand ambassador program, which contributed to a noticeable increase in sales by 30% and an expansion in the brand's social media performance by 40%. - Coordinated with developing effective marketing collaterals and overseeing the management of brand media content. - Initiated strategic collaborations with other like-minded brands while also skillfully recruiting multiple client accounts to drive growth and revenue. - Managed customer-centric operations to consistently deliver high-quality services that exceeded expectations. Show less
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Al Tamimi & Company
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United Arab Emirates
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Law Practice
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700 & Above Employee
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Management Intern
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May 2019 - Mar 2020
- Provided research support to the Business Development Department and Strategy projects. - Coordinated with the implementation of new CRM software while developing organizational databases. - Supported Compliance Department with Conflict checks, KYC, and World-Check screenings. - Planned CSR activities and implemented measures to reinforce policies across the organization. - Communicated CSR efforts to attain brand enhancement objectives through internal & external channels. - Played an active role in updating HR, Legal and Administrative databases. Show less
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Fitze Events
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United Arab Emirates
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Wellness and Fitness Services
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1 - 100 Employee
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Events Intern
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Feb 2017 - Apr 2019
- Coordinated with the team in planning and organizing the venues. - Took up the responsibility of event supervision and assisted client members. - Event team member for DEWA, ECC, Daiken and Versatech. - Coordinated with the team in planning and organizing the venues. - Took up the responsibility of event supervision and assisted client members. - Event team member for DEWA, ECC, Daiken and Versatech.
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Al Tamimi & Company
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United Arab Emirates
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Law Practice
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700 & Above Employee
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Management Intern
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Aug 2018 - Sep 2018
Assisted with the Knowledge Management Department, Human Resources Department, Management Department and Business Administration Department. - Nominated documents to knowledge database for legal assistance. - Updated online staff databases with workshop, seminars and training details. - Assisted with preparing job descriptions. - Coordinated with preparing starter packs for new joiners. - Attended internship sessions conducted by the firm. Assisted with the Knowledge Management Department, Human Resources Department, Management Department and Business Administration Department. - Nominated documents to knowledge database for legal assistance. - Updated online staff databases with workshop, seminars and training details. - Assisted with preparing job descriptions. - Coordinated with preparing starter packs for new joiners. - Attended internship sessions conducted by the firm.
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Education
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2015 - 2019
Heriot-Watt University
MA Hons, International Business Management -
2000 - 2015
Al Diyafah High School
High School Diploma
Community
