Aintzane Bacete Guerricabeitia

Marketing Manager at Yuccs
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Palma, Balearic Islands, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • German Elementary proficiency
  • Francés Limited working proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Certificate in Advanced English (CAE)
    Cambridge Assessment English
    Mar, 2015
    - Nov, 2024

Experience

  • Yuccs
    • Spain
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Manager
      • May 2021 - Present

      Development, implementation and monitoring of 360º strategic Marketing campaigns, both online and offline:- Planification, creation and follow-up of annual Email-Marketing campaigns.- Radio campaign management.- Development of urban visibility campaigns, both digital and paper.- Results analysis and implementation of corrective action plans. - Constant budget management on a daily, monthly and annual basis.- Negotiation processes with advertising agencies. - Development of new designs and communication elements in collaboration with the Design department. - Monitorization and improvement implementation through the backend web. - Planification of launching deadlines according to stock levels and marketing objectives.- Market research development for new products and benchmark analysis.

  • L’OCCITANE Group
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Trade Marketing Manager
      • Jul 2018 - May 2021

      Marketing Management on a national level, of the Key Account of Erborian inside the perfumery chain, Sephora: - Development, implementation and monitoring of 360º strategic Marketing campaigns, both online and offline.- Creation and analysis of online and offline, national Media campaigns. - Development and monitoring of solely web visibility campaigns, to boost online sales and the average purchasing basquet.- Results analysis and implementation of corrective action plans. - Development and constant overviewing of budgets and forecasts. - Contact, negotiation and collaboration contracts with Influencers as part of strategic Communication campaigns.- Design and organisation of brand and Influencer events.- Management and impartation of multitudinous training sessions. - Creation and implementation of brand designs serving as training and communication elements, as well as personalisation of spaces in POSs.- Supervision and management of POS corrective measures.- Management of Beauty Advisor teams in POSs.

    • Trade Marketing
      • Jan 2018 - Jul 2018

      Trial period managing on a national and Marketing level the Key Account of Erborian inside the perfumery chain, Sephora.

  • Customer Alliance
    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing & Communication
      • Apr 2017 - Oct 2017

      - Community Management, including content creation and launching of sponsored SS.MM. campaigns.- Research, writing and publication of own ORM articles, from a hospitality perspective.- Key Word analysis for SEO positioning of articles published in the web, through Google AdWords.- Article translation and editing on the web back-office using Wordpress. - Community Management, including content creation and launching of sponsored SS.MM. campaigns.- Research, writing and publication of own ORM articles, from a hospitality perspective.- Key Word analysis for SEO positioning of articles published in the web, through Google AdWords.- Article translation and editing on the web back-office using Wordpress.

Education

  • UNIR - Online University
    Executive Master in Online Marketing and E-Commerce Management
    2021 - 2022
  • Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
    International Business - Intercultural Studies, Bachelor Thesis
    2017 - 2017
  • Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
    International Business - Intercultural Studies, Mayor in Marketing
    2015 - 2017
  • Universidad de Valencia
    Double Degree in International Business, Mayor in Marketing
    2013 - 2015
  • Caxton College
    Elementary and High School Education, British school, Valencia
    1998 - 2013

Community

You need to have a working account to view this content. Click here to join now