Aino Lehtonen

Content Creator and Digital Marketing Specialist at Lastentarvike
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki, Uusimaa, Finland, FI
Languages
  • Finnish Native or bilingual proficiency
  • English Full professional proficiency
  • Swedish Limited working proficiency
  • Dutch Limited working proficiency

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Eva Schröder

I know Aino very well from our studies together at The Hague University and we stayed in close contact ever since. Working together on group projects was always a pleasure, as Aino always contributed well with her great research, analytical, writing and communication skills. She is a great master of brainstorming and critical thinking, always adding enormous value to any project. After finishing our study, she went on to gain invaluable experience in the workforce. Together with her current Master's study, her vast experience and commitment will be of benefit to any company. I wish you all the best for the future, Aino!

Vesa-Matti Lehtonen

Aino is a quick learner.. She is very good with customers, easy to work with and very reliabled.

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Credentials

  • Google Ad Grants
    Google
    Aug, 2019
    - Oct, 2024
  • Content Marketing: Blogs
    Lynda.com
    Jul, 2018
    - Oct, 2024
  • Google Analytics for Beginners
    -
    May, 2018
    - Oct, 2024
  • Google Ads Fundamentals
    -
    Oct, 2018
    - Oct, 2024

Experience

    • Finland
    • Retail
    • 1 - 100 Employee
    • Content Creator and Digital Marketing Specialist
      • Sep 2020 - Present

      All-around digital marketing specialist:- Content marketing strategy and content planning - Blog post writing- Email marketing & newsletter creation- Social media marketing: Post creation (Instagram, Facebook, TikTok) & Paid advertising- SEO-writing for webstore and its products- Graphic design for digital and offline marketing materials: Webstore banners, ads, social media content, newsletters, posters, price tags, brochures, etc. All-around digital marketing specialist:- Content marketing strategy and content planning - Blog post writing- Email marketing & newsletter creation- Social media marketing: Post creation (Instagram, Facebook, TikTok) & Paid advertising- SEO-writing for webstore and its products- Graphic design for digital and offline marketing materials: Webstore banners, ads, social media content, newsletters, posters, price tags, brochures, etc.

    • Finland
    • Higher Education
    • 1 - 100 Employee
    • Content Creator and Instagram Marketeer
      • Apr 2019 - Feb 2020

      Working as a part of the Instagram marketing team for Jyväskylä School of Business and Economics- designing and executing marketing campaigns using Facebook Business Manager- creating content (photographing and editing, copy-writing, making graphs) - creating and maintaining a content calendar Working as a part of the Instagram marketing team for Jyväskylä School of Business and Economics- designing and executing marketing campaigns using Facebook Business Manager- creating content (photographing and editing, copy-writing, making graphs) - creating and maintaining a content calendar

    • Online Professional Development Administrator
      • Dec 2017 - Aug 2018

      -Creation of online events and webinars, using tools such asWebEx and Cvent-Administrative tasks: handling certification process, participantregistration and meeting agendas-Website modification with EpiServer-Customer service via platform Salesforce -Creation of online events and webinars, using tools such asWebEx and Cvent-Administrative tasks: handling certification process, participantregistration and meeting agendas-Website modification with EpiServer-Customer service via platform Salesforce

    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Customer Financial Services - Representative of Finland
      • Oct 2015 - Dec 2017

      I started working at FedEx after a few months from receiving my HBO degree. Luckily, I speak native Finnish, which opened this opportunity for me. I was in charge of Finland's invoicing as a one-woman department.Duties:- Credit & collection - Invoice adjustment- Translations- Customer care- Marketing projects, such as proof-reading and translations I started working at FedEx after a few months from receiving my HBO degree. Luckily, I speak native Finnish, which opened this opportunity for me. I was in charge of Finland's invoicing as a one-woman department.Duties:- Credit & collection - Invoice adjustment- Translations- Customer care- Marketing projects, such as proof-reading and translations

    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Communications Intern
      • Feb 2015 - Jun 2015

      I worked at Competa IT, a software company, as a communications intern. Whilst working there, I wrote my thesis on one of the new initiatives the company was involved with. Many of the tasks revolved around sustainability and fair trade and I was acquainted with Scrum project management methodology.Duties: - Writing sales stories, reports, summaries, and internal updates - Creating and holding presentations- Research- Brainstorming- Maintaining social media accounts - Internal communications maintenance and renewal of the platform and process

    • Shop Assistant
      • 2008 - 2011

      TAP-trading OY owned a shoe store Bellissima in the heart of Helsinki, where I mainly worked. I was a part-timer, working besides my high school education.Duties: - Inventory - Buy-in- Sales - Customer service- Maintenance of the store - Assisting new employees during their orientation phase TAP-trading OY owned a shoe store Bellissima in the heart of Helsinki, where I mainly worked. I was a part-timer, working besides my high school education.Duties: - Inventory - Buy-in- Sales - Customer service- Maintenance of the store - Assisting new employees during their orientation phase

Education

  • University of Jyväskylä
    Master's degree, Digital Marketing and Corporate Communication
    2018 - 2020
  • Universidade do Porto
    2020 - 2020
  • De Haagse Hogeschool / The Hague University of Applied Sciences
    Bachelor’s Degree, Communication
    2012 - 2015
  • Kallion Lukio
    High School, Performing Arts
    2008 - 2011

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