Aina Barleta
Assistant Social Media Strategist at Varsity Co-op- Claim this Profile
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English Full professional proficiency
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Filipino Native or bilingual proficiency
Topline Score
Bio
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Experience
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Varsity Co-op
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Philippines
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Advertising Services
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1 - 100 Employee
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Assistant Social Media Strategist
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Jan 2022 - Present
Tasked to strategize and execute social media campaigns and content executions for brands and provide copywriting support. - Strategized, conceptualized, implemented, and provided copywriting support for social media content for brands, including San Mig Free, Havaianas, Prime Video PH, and GCash. - Created social media analytics reports and competitor analysis reports. - Led project briefings and created brand briefs for campaign strategizing and ideation. Tasked to strategize and execute social media campaigns and content executions for brands and provide copywriting support. - Strategized, conceptualized, implemented, and provided copywriting support for social media content for brands, including San Mig Free, Havaianas, Prime Video PH, and GCash. - Created social media analytics reports and competitor analysis reports. - Led project briefings and created brand briefs for campaign strategizing and ideation.
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Ecommerce Manager
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Mar 2020 - Dec 2021
Tasked to manage the brands under CCHJ77, Inc.'s digital spaces which includes social media platforms and e-commerce websites. - Created content strategy and ideated a weekly content plan for the two brands. - Provided copywriting for social media captions, product descriptions, and electronic direct mail. - Managed front end and back end of the website using WooCommerce platform. - Provided IT solutions and implemented system integrations for WooCommerce platforms and inventory management systems. - Community management and e-commerce management for Shopee and Lazada platforms. - Managed inventory systems of the brands. Show less
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Plana FORMA
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1 - 100 Employee
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Digital Marketing Associate
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Mar 2020 - Oct 2021
Tasked to manage overall digital marketing space of Plana FORMA. - Social media management which includes content planning and strategy, video editing, community management, and creative content ideation. - Copywriting which includes social media captions, product descriptions, blog posts, and electronic direct mail. - Website management which includes IT support, systems integrations, information security, front end design, and end-to-end e-commerce process flow. - Handled brand activations such as partnerships, events, and collaborations. Show less
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Creating Info
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Philippines
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IT Services and IT Consulting
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1 - 100 Employee
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Business Analyst Intern
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May 2019 - Aug 2019
- Assisted in business analysis for system creation. - Created system flowcharts, manuals, and software documentation for systems and its functionalities. - Conducted software quality assurance and website testing for in-progress systems/websites. - Assisted with troubleshooting issues and provided technical support. - Assisted in database population. - Assisted in business analysis for system creation. - Created system flowcharts, manuals, and software documentation for systems and its functionalities. - Conducted software quality assurance and website testing for in-progress systems/websites. - Assisted with troubleshooting issues and provided technical support. - Assisted in database population.
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Information Technology Intern
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Mar 2015 - May 2015
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Education
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De La Salle University
BS Information Technology, Information Technology -
Saint Pedro Poveda College
High School Diploma