Aimé Villarruel

UX Designer at Ticmas
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Contact Information
us****@****om
(386) 825-5501
Location
Buenos Aires, Buenos Aires Province, Argentina, AR
Languages
  • English Full professional proficiency
  • Portugués Elementary proficiency
  • Spanish Full professional proficiency

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Tomas Sverdlick

Mi experiencia laboral junto a Eimy es excelente, una compañera excepcional con un talento innegable en el campo del diseño UX. Como UX Researcher, Eimy demuestra una capacidad única para sumergirse en el mundo de los usuarios y comprender sus necesidades a fondo. Su enfoque empático y minucioso en la investigación nos brindan conocimientos valiosos que son fundamentales para el éxito de nuestros proyectos. Eimy también es una compañera de trabajo incondicional en todos los aspectos. Su compañerismo y predisposición para colaborar en equipo son increíbles. Su calidez humana y empatía hacen de ella una persona muy agradable para trabajar y compartir espacios en conjunto.

Candela Mattia

Aimé es una excelente profesional, muy dedicada y comprometida con el aprendizaje de sus estudiantes. Siempre ha estado atenta a sus dudas, ayudando y brindando material extra para su comprensión. Se destaca en su vocación, acompañamiento y compromiso. También ha estado siempre abierta a sugerencias y propuestas, recibiendo y dando feedback de una manera muy cálida.

Laura G.

Con Aimée trabajamos juntas en un proceso superado que nos llevó a conectar nuestras mejores versiones en la parte de discovery del producto en cuestión. No nos conocíamos o creíamos que no . Trabajar con ella hace que tus días sean sesiones de mindfulness, te transmite su templanza y empatía cómo nadie. Además es una gran admiradora del arte en general por lo que muchas veces las investigaciones se volvían relatos maravillosos casi como en un road trip. Si estás buscando respuestas o conocer a tus personas usuarias ella es quien te confecciona todas las preguntas necesarias para lograrlo .

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Credentials

  • Tester QA Manual
    EducacionIT
    Feb, 2023
    - Nov, 2024
  • UI: Interfaz de Usuario
    EducacionIT
    Dec, 2021
    - Nov, 2024
  • Usability Testing
    EducacionIT
    Nov, 2021
    - Nov, 2024
  • Accesibilidad
    EducacionIT
    Oct, 2021
    - Nov, 2024
  • User Research
    EducacionIT
    Oct, 2021
    - Nov, 2024
  • Design Thinking
    EducacionIT
    Sep, 2021
    - Nov, 2024
  • Ux Writing
    EducacionIT
    Aug, 2021
    - Nov, 2024
  • Google Analytics
    EducacionIT
    Jul, 2021
    - Nov, 2024
  • Introducción a Ux
    EducacionIT
    Jul, 2021
    - Nov, 2024
  • Scrum avanzado
    EducacionIT

Experience

  • Ticmas
    • Argentina
    • E-Learning Providers
    • 100 - 200 Employee
    • UX Designer
      • Sep 2022 - Present

      As a UX Designer, my focus is on creating digital experiences for the various products of Ticmas. My skills and responsibilities within the role encompass both strategy and research, as well as interface design, which includes: Conducting usability tests with users to identify areas for improvement. Heuristic evaluations to ensure usability and design efficiency. Crafting UX Writing content for effective and user-centered communication. Designing and managing surveys and questionnaires to gather valuable user data. Conducting ethnographic research and contextual research studies to thoroughly understand user needs and behaviors. Analyzing usability and user experience metrics, along with A/B testing, to make informed decisions. Facilitating focus groups to obtain real-time feedback and validate design ideas. Creating high-resolution wireframes that serve as a visual roadmap for the final design. Designing and prototyping interactive solutions that align with user and business objectives. Conducting competition analysis and benchmarking to stay at the forefront of the industry. Designing attractive and functional user interfaces that seamlessly integrate into the overall user experience. Show less

  • Profesional independiente
    • Freelance UX-UI Designer and Consultant
      • Jan 2021 - Present

      As a UX and UXR designer, I have worked as a freelancer for various clients in Argentina and abroad. I have a diverse portfolio that includes experience designs for websites and mobile applications. Tasks performed during this period:I worked on web and mobile projects for the BA Recicla platform, Art Pocket, and Siddal ecommerce.I collaborated on the redesign of the website for Chicks Gold, an online store based in Canada.I participated in the design of the homepage and the dashboard for Kyma, a startup in Uruguay dedicated to e-commerce.I collaborated with St. Jones Medical Center in designing their homepage and mobile application.I developed the dashboard for a women's jewelry e-commerce website (Siddal Jewelry) and also conducted usability analysis and redesign for a travel website in Colombia (Tutiquets.com).Consulting tasks in UX:Identifying design and usability issues in websites and mobile applications.Moderating usability tests with users and analyzing qualitative and quantitative data to evaluate the effectiveness of design solutions.Conducting user interviews and surveys to collect information about user needs and preferences.Conducting A/B tests to compare different design approaches and make informed decisions.Analyzing quantitative data using tools like Google Analytics and Amplitude to gain valuable insights into user behavior.Conducting "first-click" tests to assess the clarity and effectiveness of user interface elements.Performing card sorting and tree testing to evaluate website information architecture.Conducting manual quality assurance tests to report on usability issues and errors. Show less

    • Art Historian
      • Aug 2014 - Aug 2022

      I am a researcher in History and Art History with extensive experience collaborating on cultural management projects, art direction, teaching, and academic research. My passion is to contribute to the study and preservation of cultural heritage while promoting education and historical awareness in various contexts. I have a solid academic background and research skills that enable me to conduct rigorous research and work on interdisciplinary projects.Activities undertaken during this period:I collaborated on the "Bellos jueves en el museo" project, where I conducted research and delivered talks on the cultural heritage of the Hirsch Room at the National Museum of Fine Arts.I participated in the "S.O.S Escultura" project, where I conducted surveys, research, and conservation assessments of sculptural heritage in the City of Buenos Aires. I also organized a panel discussion with cultural and heritage conservation professionals.I led the "Graffiti en Buenos Aires" project, where I conducted surveys, research, and contributed to the creation of a virtual graffiti museum in the City of Buenos Aires.I collaborated on educational projects related to memory and human rights, such as "Jóvenes y memoria," where I conducted research and provided support in the implementation of educational activities at memorial sites.I contributed to the "La justicia va a la escuela" educational project focused on ethics and citizenship, where I collaborated in planning and developing educational activities.I participated in the "Cine en la escuela" project, where I contributed to the art direction for short films and advertisements related to cinema. Show less

  • Media Chicas
    • Argentina
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Instructor UX-UI Design Course
      • Jul 2023 - Oct 2023

      Instructor of user experience design and interface design classes for students of different levels. - Facilitation of practical activities and design projects to help students apply theoretical concepts in real world situations. - Evaluation of students' work and projects, providing feedback and individualized support. Instructor of user experience design and interface design classes for students of different levels. - Facilitation of practical activities and design projects to help students apply theoretical concepts in real world situations. - Evaluation of students' work and projects, providing feedback and individualized support.

  • ICARO
    • Argentina
    • Higher Education
    • 1 - 100 Employee
    • Instructor of User Experience (UX) and Interface Design
      • May 2023 - Jul 2023

      Instructor of User Experience (UX) and Interface Design Classes for students at different levels. - Development and updating of curricula and teaching materials to stay current with the latest trends and technologies. - Facilitation of practical activities and design projects to help students apply theoretical concepts in real-world situations. - Evaluation of students' work and projects, providing feedback and individualized support. - Organization of workshops with industry professionals to provide students with a practical and up-to-date perspective on the field of UX/UI design Show less

  • Media Chicas
    • Argentina
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Instructor of User Experience (UX) and Interface Design
      • Apr 2023 - May 2023

      Instructor of User Experience (UX) and Interface Design Classes for high school students. - Facilitation of practical activities and design projects to help students apply theoretical concepts in real-world situations. - Evaluation of students' work and projects, providing feedback and individualized support Instructor of User Experience (UX) and Interface Design Classes for high school students. - Facilitation of practical activities and design projects to help students apply theoretical concepts in real-world situations. - Evaluation of students' work and projects, providing feedback and individualized support

  • Coderhouse
    • Argentina
    • Education
    • 700 & Above Employee
    • Tutor UX Research Course
      • Dec 2022 - Apr 2023

      Instructor of UX Research classes for students of different levels. Guiding students in learning fundamental concepts and user experience research methodologies. Providing personalized support through online tutoring, offering feedback and tailored advice for students' growth and improvement. Facilitating group discussions and practical activities to encourage the exchange of ideas and collaborative learning. Monitoring students' progress and providing regular reports on their performance and participation. Show less

  • Media Chicas
    • Argentina
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Tutor UX-UI Design Course
      • Aug 2022 - Dec 2022

      Instructor of User Experience (UX) and Interface Design Classes for students at different levels. Guiding students in learning the fundamental principles and practices of user experience design and user interface design. Providing personalized support through online tutoring, offering feedback and tailored advice for students' growth and improvement. Facilitating group discussions and practical activities to encourage the exchange of ideas and collaborative learning. Designing and developing interactive educational materials, including presentations, exercises, and assessments. Monitoring students' progress and providing regular reports on their performance and participation. Show less

  • Escuela Técnica N°15 Maipú
    • Buenos Aires, Argentina
    • Teacher Art History and Design I
      • Feb 2019 - Oct 2022

      Teacher of Art History and Design. Teacher of Art History and Design.

  • National Center for Conservation and Restoration (CNCR)
    • Santiago de Chile
    • Art Historian
      • Mar 2018 - Dec 2018

      I served as a research specialist in art history at the Laboratory of Sculptures and Monuments at the National Center for Conservation and Restoration in Santiago, Chile. My primary focus has been the study of the polychromy of the Crucified Christ at the Villa Cultural Huilquilemu. Tasks carried out during this period: Research in the field of polychromy of the Crucified Christ at the Villa Cultural Huilquilemu. Conducted the analysis of relevant information for the study, collecting historical documentation, reviewing archives and journals, and consulting specialized sources. Conducted a detailed analysis of the artwork's conservation status, identifying potential damage and restoration needs. Conducted interviews with artists and curators related to the artwork to gather additional information and expert perspectives on the research topic. Investigated aspects of Chilean and Latin American art history to contextualize the artwork and understand its significance in the artistic and cultural context. Employed rigorous research methodologies, collecting relevant data and analyzing various iconographic interpretations present in the polychromy of the Crucified Christ. Prepared reports and presentations to share the research findings with the team and other professionals in the field. Show less

Education

  • University Finis Terrae
    Master degree, Preservation and conservation of historical heritage
    2017 - 2019
  • University of Salvador
    BACHELOR IN ARTS MANAGEMENT AND HISTORY, Art History
    2011 - 2015
  • Instituto Superior del Profesorado Joaquín V. González
    Profesora de Historia, Humanidades/Estudios humanísticos
    2004 - 2010

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