Experience

Doughnut Economics Action Lab (DEAL)

• United Kingdom
• Think Tanks
• 1 - 100 Employee

• Communications Lead

  • Jan 2023 - Present

  Doughnut Economics Action Lab (DEAL) is part of the emerging global movement of new economic thinking and doing. Our aim is to help create 21st century economies that are regenerative and distributive by design, so that they can meet the needs of all people within the means of the living planet. Doughnut Economics Action Lab (DEAL) is part of the emerging global movement of new economic thinking and doing. Our aim is to help create 21st century economies that are regenerative and distributive by design, so that they can meet the needs of all people within the means of the living planet.



STOP THE TRAFFIK Group

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Head Of Communications

  • Jan 2021 - Jul 2022

  Established anti-human trafficking organisation that uses data and intelligence to prevent human trafficking and modern slavery - Head of a department overseeing a team of five project managers and communication specialists developing digital prevention campaigns - Contributed to the design and delivery of over five campaigns that have reached over a million vulnerable people globally - Responsible for the coordination of all external communication including the production of post-campaign research reports, sharing human trafficking intelligence publicly, and the development of brand presence Show less



Influence Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Dec 2018 - Jan 2020

  Award-winning digital and social media marketing agency specialising in organic and paid media across Facebook, Twitter, and Instagram - Developed and produced the social media campaign for RS Components charitable project ‘Tour de Branch’ in partnership with Children with Cancer UK which raised over £230,000 - Managed and developed the organic and paid social media budget for a tactical voting website for the 2019 UK elections which garnered over 10.2 million impressions and 2 million video views - Reported directly to the CEO and founders of the company and led as a liaison between the client and the junior client services, creative and development teams - Managed two of the agency’s largest accounts and responsible for the work of two account executives and two interns - Produced large scale mobile-first social media experiences and projects ranging in budget size from £10-50k that communicates key messaging - Managed The Social Short, a weekly blog from the company on the latest news on social media and technology Show less



Self-Employed

• Los Angeles / Vancouver / Toronto / London

• Social Media Consultant

  • Apr 2017 - Dec 2018

  Rights and Accountability in Development (RAID) - Created a strategy for RAID social channels and nearly doubled its reach, assisted in launching a report on their website which was covered in the international press and advised on the redesign of their brand and social channels Josie Maran Cosmetics Cosmetics brand carried in over a thousand stores worldwide - Advise and teach how to apply knowledge gained from social listening and analytical tools - Develop targets for the social media, marketing, and creative departments and guide with feedback and development plans - Collect and analyze social account data with 350,000 followers to generate consumer insights and make recommendations for future marketing decisions Wattpad Online open-sourced storytelling community that publishes online and on mobile for 60 million monthly users - Advise Wattpad’s top authors with a collective 1.2 million followers on platform with establishing relationships with their readership on Facebook, Twitter, and Instagram - Perform qualitative and quantitative research with social media analytical tools on past and present audiences and fan behaviour - Compile observations and analyses made on social media assessments and develop social strategy Brainjolt Media Multi-channel media company that reaches 75 million unique visitors on all website properties and has over 1 billion monthly reach on Facebook - Conducted an assessment on published content on social channels with over 13 million followers - Advised on the restructuring and hiring of an eight-person social media team to collaborate with the existing nine-person editorial content team - Developed a social media content plan that when implemented was projected to scale followers from 1,000 to 100,000 and achieve a minimum engagement rate of 5% within one year Show less



Beautycon

• United States
• Media Production
• 1 - 100 Employee

• Head of Social Media, Social Media Data

  • Jun 2016 - Mar 2017

  Media company and community for Gen Z and Millennial content creators, fans, and brands celebrating beauty and culture - Developed consumer-facing marketing and content strategies during a Series A funding round which helped raise $9 million - Conceptualized and created content for the first influencer-driven town hall in partnership with Hillary Clinton during her presidential campaign - Managed relationships with partnership teams at Facebook, Instagram, and Snapchat - Conducted qualitative research on social media audiences and developed social media profiles of Beautycon followers to guide content creation - Analyzed owned and generated social media metrics and established KPIs within the social media department and reported on these metrics directly to the CEO and founder of Beautycon - Collaborated with a research and analytics firm to conduct quantitative and qualitative research on ticket-holders who attended Beautycon New York 2016 which attracted 9,000 attendees, over 200 digital creators, and over 100 domestic and international brands Show less



Reva Wear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Marketing, Social Media

  • Aug 2015 - Jul 2016

  American sportswear brand carried US-wide in partnership with Costco - Led the marketing team and liaised with the founders on growth strategies - Created and executed social media influencer campaigns - Allocated and managed the social media budget - Researched and reviewed competitor offerings and made recommendations on brand voice and vision which encouraged the company to pursue B Corporation certification American sportswear brand carried US-wide in partnership with Costco - Led the marketing team and liaised with the founders on growth strategies - Created and executed social media influencer campaigns - Allocated and managed the social media budget - Researched and reviewed competitor offerings and made recommendations on brand voice and vision which encouraged the company to pursue B Corporation certification



Pinyata, Inc.

• Los Angeles, California, United States

• Head of Product Marketing

  • Feb 2014 - Jul 2015

  Startup social network mobile app, which trended on the Apple App Store Search, that allowed users to connect and share pictures and videos - Created an internal sprint campaign with the development, engineering, and marketing teams to raise $250,000 during a pre-Series A round of funding - Conducted qualitative research through in-person interviews, surveys, focus groups, and testing which gave insight to the product’s final overall UX/UI design - Provided daily reports on research analysis and observations of user behaviour and community feedback directly to CEO, founders, and investors - Developed and conceptualized the app through two beta test launches and one complete app launch - Launched an influencer marketing campaign that resulted in Pinyata rising to the fourth position on the Apple App Store Trending Search page - Established Apple App Store optimization best practices such as the development of editorial voice, use of graphic design, and informative titling to encourage downloads Show less



MuchMusic

• Web Content Coordinator

  • Apr 2012 - Jan 2014

  Group of specialty television channels that airs music, entertainment, and comedy programming- Created over 2,000 articles with .gifs, galleries, video content, and interactive playlists on the Much.com editorial site concerning youth culture and entertainment- Assisted in planning and executed content for the MuchMusic Video Awards in 2013, which garnered 931 million social impressions from 418,000 tweets generated during the live three-hour event

• New.Music.Live. Intern

  • Jan 2012 - Mar 2012

  - Creates two daily blog posts regarding show content and events surrounding the New.Music.Live VJs.- Organizes the VJ Lookbooks from start to finish, taking daily photos of the VJs to processing the images and uploading them onto the website back-end. - Monitors the daily VideoClash polls, updates them when required. - Acts as an interstitial team member; supporting producers, VJs, and operations.