Aimee Taylor
Media And Communications Manager at Saferoads- Claim this Profile
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Bio
Experience
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Saferoads
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Australia
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Civil Engineering
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1 - 100 Employee
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Media And Communications Manager
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Feb 2018 - Present
Collaborated with the general managers in the development of effective public relations and media and communications strategies Wrote company publications, presentations and videos, which has resulted in various successful sales and product approvals Designed and managed the development of the organisation’s four new websites, and continually update and maintain, including SEO and online advertising, resulting in a thirty percent increase in quality website enquiries Strengthened media relations and wrote media releases, ensuring regular and positive media coverage of the organisation Developed and designed advertising materials, including magazine adverts, trade stands and brochures Liased with not-for-profit partners of the company to ensure mutually beneficial relationships Generated reports on media and communications activities to identify areas for improvement Show less
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Self Employed
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Jan 2012 - Present
Provided care and managed approximately 30 horses Trained and managed of several staff members, delegated tasks, establishing a competent and friendly team Systematised and managed the accounts of 30 plus clients Provided excellent customer service, assessed clients needs, gave useful advice and followed up Arranged venue hire, clinics and competitions, establishing a popular calendar of events Produced and implemented all marketing, website and social media campaigns, resulting in an ongoing increase in sales Show less
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Animal Apps
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Computer Games
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Marketing and PR Manager
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Jul 2017 - Present
Promoted product to target publics through social media, including Instagram and Facebook, resulting in ongoing increase in sales Designed and developed website, and oversaw ongoing updates, which has resulted in an ongoing increase in online enquiries and sales Coordinated interpersonal communications, such as trade shows and conventions, contributing to increased understanding of a new product within target market Provided excellent customer service, assessed clients needs, gave useful advice and followed up Strengthened media relations and wrote media releases, ensuring regular and positive media coverage of the organisation Formulated and implemented marketing strategies, improving understanding of a new product within target market and an ongoing increase in sales Show less
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Warragul and Drouin Gazette
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Newspaper Publishing
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Journalist
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May 2018 - Feb 2019
Advised story ideas, resulting in feature stories which contributed to the newspaper receiving the Overall Newspaper Excellence Award at the VCPA awards in November 2018 Investigated story ideas and conducted interviews, whilst ensuring media ethics were adhered to Wrote editorial after research, attending events or media releases, resulting in published stories receiving positive feedback from readers Advised story ideas, resulting in feature stories which contributed to the newspaper receiving the Overall Newspaper Excellence Award at the VCPA awards in November 2018 Investigated story ideas and conducted interviews, whilst ensuring media ethics were adhered to Wrote editorial after research, attending events or media releases, resulting in published stories receiving positive feedback from readers
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Lardner Park
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Canada
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Wellness and Fitness Services
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Special Event Manager
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Jan 2016 - Aug 2018
Implemented event planning including timelines, visitor/exhibitor/competitor engagement strategies, sales and sponsorship opportunities, resulting in a successful and profitable event with repeat sponsorship in the following years Assisted in the development of event marketing and publications, ensuring adequate customer communications and customer satisfaction Maintain communication with relevant stakeholders such as the local council, attaining approvals for the event Provided excellent customer service, assessed clients needs, gave useful advice and followed up Coordinated the event program and logistics, resulting in a smooth running event Promoted the event to target publics through social media, including Instagram and Facebook, resulting in an ongoing increase in attendees Show less
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Retail Assistant
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Jan 2010 - Jan 2012
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Shop Til You Drop
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United States
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Writing and Editing
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Intern
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Jul 2011 - Aug 2011
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Maximum Agencies
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Australia
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Retail Apparel and Fashion
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1 - 100 Employee
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Intern
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Feb 2011 - Mar 2011
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Beeches Cafe
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Hospitality
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Barista
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Jan 2006 - Jan 2010
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KFC
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United States
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Restaurants
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700 & Above Employee
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Waitress
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Jan 2005 - Jan 2006
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Education
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Deakin University
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication