Experience

Hager Sharp

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Sep 2022 - Present

  Serving agency as digital strategist driving consumer-centered, public education and awareness, brand building and reputation campaigns for clients in higher education, healthcare, and government sectors. Serving agency as digital strategist driving consumer-centered, public education and awareness, brand building and reputation campaigns for clients in higher education, healthcare, and government sectors.



StrateBee Agency LLC

• United States
• Business Consulting and Services

• Principal and Consultant

  • Jun 2016 - Present

  Executive consultancy bringing an integrated approach to strategic communications that define brands, elevate market position, and engage communities to deliver impact and grow business. Offering services in digital-first transformation; marketing and organizational effectiveness; program planning and optimization; talent development and structural organization; and change management with a focus on brand strategy and positioning, issues and reputation management, content marketing, and creative and digital strategy. - Currently serving clients in healthcare, higher education, and federal government sectors. Show less



Augusta Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Chief Marketing & Communications Officer

  • Jul 2020 - Aug 2022

  Oversaw all internal/external communications and the creation of overall brand development and positioning for region's largest community-based health system. I led a team to improve all corporate communications, PR, reputation management, storytelling, creative execution, social and digital media advertising, multi-channel recruitment marketing, and insights-driven content planning and engagement. • Relaunched health system brand first time in 12 years during pandemic to illustrate emphasis on hospital mission of promoting community health and well-being; effort included development of new logo, social media channels, commercial creative, brand awareness, community engagement, team member culture, and brand stewardship. • Accomplished creation of many national award-winning creative campaigns for brand recognition, COVID-19, and professional recruiting with in-house staff by leveraging my solid expertise gained during time with global advertising firms to address consumerism of modern healthcare. • Envisioned and deployed internal and external communications strategies and narratives for all COVID-19-related topics, such as awareness, safety measures, and vaccinations. • Boosted customer loyalty and enhanced reputation of health system to greatest levels ever by devising and implementing multi-channel strategic plan combining research-based data, scientific knowledge, and compelling narrative. Show less



Mary Baldwin University

• United States
• Higher Education
• 300 - 400 Employee

• Chief Strategy Officer and Vice President of Integrated Communications

  • Jul 2018 - Jun 2020

  Led enterprise-wide strategy, creation, and management of cross-functional teams, overseeing both University Communications and Information Technology divisions. Focused on relationship building and establishing integrated approach in redefining operations to achieve enrollment/business goals and revenue targets. All internal and external communications, along with media and public relations; executive and brand positioning; reputation management; crisis communications; government and community involvement; advertising; data management; and campus technology were under my supervision and administration.• Pioneered development of current MBU brand identity, including athletics mascot, athletics logo, and style and messaging.• Augmented university enrollment from smallest incoming class in 2017 to largest class in fall 2018, representing a 200+% enrollment increase; observing continual success with highest incoming class in 2019.• Won National Marketer of the Year Award from American Marketing Association for results-driven innovation in higher education marketing in 2019.• Improved operating efficiencies via ideation and employment of advanced communications and technological enhancements throughout whole campus. Show less

• Vice President for External Affairs

  • Jul 2017 - Jun 2018

  Oversaw all external university relations, communications, marketing, and brand positioning.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Vice President, Client Strategy Director

  • Feb 2016 - Mar 2017

  Developed and oversaw interdisciplinary teams to support brand positioning and reputation management. I improved the client strategy department's daily operations while coordinating with a wide range of political, nonprofit, and advocacy clients.• Conceived and executed comprehensive life-cycle content engine to promote market positioning objectives of a top global CPG brand.• Established and guided integrated, multi-disciplined team, comprising of members from Insights, Planning, Creative, Paid and Earned Media, and Analytics to provide outcomes for clients like as BlackBerry, SCJ, Volkswagen, Dannon, and Red Bull.• Achieved new business growth surpassing $1MM with just one client in less than a year by delivering senior strategic advice to key clients in the portfolio. Show less

• Senior Vice President and Digital Creative Services Director

  • Mar 2015 - Feb 2016

  Supervised all aspects of content strategy, development, creation, and production for 80+ member digital team in DC - reviewed service proposals, while meeting and collaborating with management teams to determine critical needs, and led brainstorming sessions with creative teams.• Structured project management domain, with Producers in charge of managing the technical and creative outputs.• Generated creative concepts and oversaw the creation of collateral for campaign strategy and social media messages.• Designed strategic frameworks to successfully address the business objectives of clients. Show less

• Senior Vice President and Group Head, Digital

  • Apr 2012 - Mar 2015

  In this tenure, I was in charge of directing convergent media initiatives for audience outreach campaigns, global product brand launches, developing content strategy based on data-driven insights, and successfully directing integration between client accounts and the creative center - and led a team of social media content and engagement specialists.• Led creation and execution of a strategy campaign for a major tech brand's worldwide product launch.• Designed the organizational architecture for a complete realignment in order to position the company as a competitive provider of a digital practice in the market. This included leading the strategic realignment and installation of an 80+ person team, changing staff responsibilities, and opening up new career options.• Successfully implemented the vision by assisting in increasing profitability in the first year following the realignment. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Head of Content Marketing at Social@Ogilvy

  • Nov 2010 - Apr 2012

  Established and managed production of all government, non-profit, and consumer social media marketing campaigns, managing day-to-day operations through content creation, distribution, and measurement - partnering with designers, product marketing, sales, and external influencers and other industry experts. • Earned Gold Cannes Lions award by serving as member of a cooperative team working on the first-ever vehicle launch (Ford) campaign using social media.• Developed digital first sponsorship campaign for BP as global sponsor of the 2012 Olympic Games in London, following crisis communications management effort to rebuild brand image.• Created Super Bowl ads for inside-the-beltway advertorials with goals of influencing policy and behavior. Show less

• Executive Producer

  • Jan 2008 - Nov 2010

  Led the day to day efforts and overall department management of the Moving Media, Broadcast, group. Role as Executive Producer on client campaigns in the areas of Social and Consumer Marketing; Government and Public Relations; Advertising and corporate promotion.

• Senior Project Manager, Creative Studio

  • Apr 2006 - Jan 2008

  Pioneered the Project Management space, spearheading the re-organization of Creative Studio project engagement, overturning 15 years of standard operating procedures, and establishing new processes to streamline workflow and deliverables management. Role defined as the single point of entry for all new project requests coming into the Creative Studio for offices across US.



Chesapeake Bay Candles

• Account Director, Target Corp.

  • Sep 2005 - Mar 2006

  Oversaw all aspects of business management for the company’s largest account, Target Corporation, representing nearly 70% of overall revenue. Responsible for strategic short and long-term business planning, operations management, product testing and process implementation. Managed development of Target's first-ever full-aisle product program dedicated to one vendor, launching in more than 1400 Target stores across the US. Oversaw all aspects of business management for the company’s largest account, Target Corporation, representing nearly 70% of overall revenue. Responsible for strategic short and long-term business planning, operations management, product testing and process implementation. Managed development of Target's first-ever full-aisle product program dedicated to one vendor, launching in more than 1400 Target stores across the US.



Randstad

• Netherlands
• Human Resources Services
• 700 & Above Employee

• Creative Agent

  • Aug 2004 - Sep 2005

  Developed new business in the area of media and arts. Responsible for driving revenue through Creative consultative sales and Talent placements. Qualified, interviewed, and assessed potential candidates against clients’ needs, and became one of the first Agents to become nationally Certified. Developed new business in the area of media and arts. Responsible for driving revenue through Creative consultative sales and Talent placements. Qualified, interviewed, and assessed potential candidates against clients’ needs, and became one of the first Agents to become nationally Certified.



Pier 1

• United States
• Retail
• 700 & Above Employee

• Sales Manager

  • Jun 2003 - Jul 2004

  Maximized sales and profits of third largest-volume sales per store in US, at $3.5 million annually. Responsible for visual merchandising and presentation, creation of situational lifestyle displays, execution of promotional merchandising plans, training and management of store employees. Maximized sales and profits of third largest-volume sales per store in US, at $3.5 million annually. Responsible for visual merchandising and presentation, creation of situational lifestyle displays, execution of promotional merchandising plans, training and management of store employees.



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Manager of Programming, Discovery HD Theater

  • 2002 - 2003

  Created and implemented network programming strategies, and identified programming for acquisition and development. Led the development of monthly programming, promotion and press strategies resulting in continued momentum of network growth, helping it to become the most widely distributed hi-definition network in the US.

• Interactive Producer, New Media

  • 2001 - 2002

  Launched first ever, show specific, ITV application for the Discovery Channel. Responsible for developing content, managing overall quality control and analyzing project metrics, as well as identifying new media opportunities and developing new revenue streams. Created first Video On Demand package offering for Discovery Communications, seeing the first contracted VOD application for Discovery Kids Network on NBC. Produced and published show specific content for Discovery’s “Monster Garage” and TLC’s “Trading Spaces”, bringing the highest ITV ratings of any network in cable history. Show less

• Senior Program Scheduler, International Networks

  • 1999 - 2001

  Simultaneously programmed content for air on the Discovery Channel for the Middle East and Turkey, as well as launched and programmed schedules for Animal Planet in Asia, India, Australia, New Zealand and Japan, bringing channel to a full global network infrastructure. Advised regional colleagues of program acquisitions to maximize economies of scale, and established system of information flow to regional counterparts and internal clients.

• Program Scheduler, Animal Planet

  • 1997 - 1999

  Identified programming for broadcast on Animal Planet to ensure on-air alignment with company values and strategic priorities - developing television program schedules for fastest growing cable network in history catering to viewers in more than 50 million homes. Created programming theme weeks, such as “Croc Week”, to promote advertising partnerships and generate Ad Sales revenue. Analyzed ratings and market research to help determine the best possible broadcast line-up to maximize viewership.

• Production Assistant, Animal Planet

  • 1996 - 1997

  Collaborated with chief executives as part of a member task force working to develop and define mission and network launch of the Animal Planet network. Assisted in management of program inventory, commercial break formatting and episode scheduling on network feeds. Produced AVID video clip reels to promote premiere programming for vendors and Executives - aiding in network distribution strategies and objectives. Evaluated and recommended purchase of the "Crocodile Hunter"​, which soon became the network's highest rated program. Show less