Aimee Tran

Director of Marketing - Technology, Strategy and Sales at Cuba Libre Restaurant & Rum Bar
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia
Languages
  • Cantonese -
Skills

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Bio

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Credentials

  • Digital Analytics Fundamentals
    Google Analytics Academy
    Oct, 2013
    - Oct, 2024

Experience

  • Cuba Libre Restaurant & Rum Bar
    • United States
    • Hospitality
    • 100 - 200 Employee
    • Director of Marketing - Technology, Strategy and Sales
      • Sep 2015 - Present

      Responsible for all B2C marketing strategy, brand management, public relations and crisis management and internal employee communication using traditional, digital and social platforms for a hospitality group with locations in Philadelphia, Atlantic City, Orlando, Washington DC and Fort Lauderdale and annual sales +30M. Researched, developed and instituted processes utilized MarTech to scale marketing team capabilities to efficiently and effectively support growing brand and additional locations within set budget. Distill and analyze sales data, guest data and industry trends to impact product development and pricing strategies in both offline and online offerings to drive sales and reservations to increase market share by delivering the best guest experience. Communicates effectively with all levels of the organization from c-level executives and investors to unit managers and across departments from culinary to operations for stakeholder buy-in. Show less

  • GuestCounts Hospitality
    • Hospitality
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2011 - Sep 2015

      Brand Development and Management Project Management Social Media/Online Reputation Management Brand Development and Management Project Management Social Media/Online Reputation Management

  • GuestCounts Hospitality
    • Hospitality
    • 1 - 100 Employee
    • Senior Project Manager
      • Jan 2008 - Aug 2011

      Project Management Proposal Writing Market/Data AnalysisTrend Analysis/Forecasting Lead administrative support Third party management of IT services

    • Executive Assistant
      • Feb 2008 - Dec 2009

      Lead Administrative Support for C-level ExecutiveBudget ManagementTravel CoordinatorExpense Reconciliation

  • Coldwell Banker Preferred / STAR Orientation
    • Real Estate Licensed Sales Associate
      • Nov 2003 - May 2011

      Commercial Sales Training 2006 Market and facilitate sales of residential, commercial and industrial properties and negotiated complicated contracts and lease agreements. Commercial Sales Training 2006 Market and facilitate sales of residential, commercial and industrial properties and negotiated complicated contracts and lease agreements.

  • Coldwell Banker Realty Corp / CityView Real Estate
    • Office Administrator / Conveyancer
      • Jul 2003 - Feb 2005

      Managed all aspects of fast paced and growing real estate office: duties include answering phones, record keeping, marketing, filing, tracking expense reports, greeting clients, and maintenance of office materials and supply inventories, recording and preparation of monthly sales reports. Managed all aspects of fast paced and growing real estate office: duties include answering phones, record keeping, marketing, filing, tracking expense reports, greeting clients, and maintenance of office materials and supply inventories, recording and preparation of monthly sales reports.

  • Frontline Event Marketing
    • Program Coordinator
      • Aug 2002 - Mar 2003

      • Account Management - Performed feasibility cost per application analysis per marketing campaign. Booked and scheduled marketing initiatives at nationwide events. Allocated, procured and shipped promotional materials. • Account Management - Performed feasibility cost per application analysis per marketing campaign. Booked and scheduled marketing initiatives at nationwide events. Allocated, procured and shipped promotional materials.

  • Computer Graphics and Photography Shop
    • Graphic Designer/ Presentation Specialists
      • Aug 1997 - May 2001

      • Designed and created customized presentation materials and graphics for biomedical research department of UPENN/HUP. Deliverables included Powerpoint presentations, large format scientific posters utilizing vector illustrations and bitmap photo-manipulation to highlight research results and display data. • Designed and created customized presentation materials and graphics for biomedical research department of UPENN/HUP. Deliverables included Powerpoint presentations, large format scientific posters utilizing vector illustrations and bitmap photo-manipulation to highlight research results and display data.

  • Banana Republic
    • Retail Sales Associate
      • May 2000 - Sep 2000

      Provided excellent customer service to customer, handled financial transactions, arranged product displays Provided excellent customer service to customer, handled financial transactions, arranged product displays

  • Merrill Lynch
    • United States
    • Financial Services
    • 700 & Above Employee
    • Intern
      • 2000 - 2000

      Internal Human Resources Marketing Intern Internal Human Resources Marketing Intern

Education

  • The Wharton School
    Bachelor of Science, Economics; Marketing and Managing E-commerce
    1997 - 2001
  • Masterman Julia R Secondary School
    1989 - 1997

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