Aimee Sanderson
Strategic Communications and Stakeholder Manager at Association of Australian Medical Research Institutes (AAMRI)- Claim this Profile
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Bio
LinkedIn User
Aimee is completely different to anyone else I have worked with. She is someone who cares deeply about those she works, is extremely loyal and has an immensely wide-ranging skill set. Aimee can be running projects one day, developing a social media strategy the next, or looking at companies organisational vision and researching the market-place for capabilities or strategies to execute your goals. At the core though Aimee is someone who uses empathy and her passion for causes to drive her to achieve the challenges and goals set out in front of her. With a career invested in digital she is always ahead of the game and someone who brings a lot to the table with her, both in her experience, commitment and also her fearless determination.
LinkedIn User
Aimee is completely different to anyone else I have worked with. She is someone who cares deeply about those she works, is extremely loyal and has an immensely wide-ranging skill set. Aimee can be running projects one day, developing a social media strategy the next, or looking at companies organisational vision and researching the market-place for capabilities or strategies to execute your goals. At the core though Aimee is someone who uses empathy and her passion for causes to drive her to achieve the challenges and goals set out in front of her. With a career invested in digital she is always ahead of the game and someone who brings a lot to the table with her, both in her experience, commitment and also her fearless determination.
LinkedIn User
Aimee is completely different to anyone else I have worked with. She is someone who cares deeply about those she works, is extremely loyal and has an immensely wide-ranging skill set. Aimee can be running projects one day, developing a social media strategy the next, or looking at companies organisational vision and researching the market-place for capabilities or strategies to execute your goals. At the core though Aimee is someone who uses empathy and her passion for causes to drive her to achieve the challenges and goals set out in front of her. With a career invested in digital she is always ahead of the game and someone who brings a lot to the table with her, both in her experience, commitment and also her fearless determination.
LinkedIn User
Aimee is completely different to anyone else I have worked with. She is someone who cares deeply about those she works, is extremely loyal and has an immensely wide-ranging skill set. Aimee can be running projects one day, developing a social media strategy the next, or looking at companies organisational vision and researching the market-place for capabilities or strategies to execute your goals. At the core though Aimee is someone who uses empathy and her passion for causes to drive her to achieve the challenges and goals set out in front of her. With a career invested in digital she is always ahead of the game and someone who brings a lot to the table with her, both in her experience, commitment and also her fearless determination.
Credentials
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InDesign Essentials
City Desktop TrainingJan, 2014- Sep, 2024 -
Introduction to HTML
Dynamic Web TrainingJan, 2009- Sep, 2024
Experience
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Association of Australian Medical Research Institutes (AAMRI)
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Australia
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Research Services
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1 - 100 Employee
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Strategic Communications and Stakeholder Manager
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May 2022 - Present
Directing all of AAMRI’s communications, advocacy and marketing activities. This includes creative strategies to build AAMRI’s brand, advocacy campaigns, promotion of the medical research institute sector, media relations, stakeholder relations and member relations.- Advising AAMRI State Chapters marketing and communications- Brand development and rollout of Medical Research Discoveries- Devising and managing advocacy campaigns for the medical research institute sector- Increasing AAMRI's online presence and channel development- Proactively seek media opportunities- Managing the AAMRI Fundraising and Philanthropy Network to create knowledge sharing, projects and events
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Marketing and Communications Manager
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Apr 2018 - May 2022
Management of AAMRI's national communications and marketing strategy and activities. Including proactively engaging media, government relations and stakeholder relations.Integrated campaigns included media, digital and event based marketing activities to successfully raise the profile of medical research institutes to key stakeholders.
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The Social Science
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Australia
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Advertising Services
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Digital Strategy Manager
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Dec 2014 - Aug 2017
Delivered digital strategies and project management for a range of clients including research institutes, universities, corporates and ASX listed companies. Projects include crowd funding, community engagement, education campaigns, app sales, website redevelopment, and digital advertising strategies. Other tasks included: community management, social media campaigns, targeted EDMs, budget management, social media road mapping, regular reporting and analytics. In addition, I ran workshops on social media for scientists, social media basics and digital advertising.
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Digital Strategy Manager
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Apr 2013 - Jun 2015
Developed and implemented digital and fundraising strategies for not-for-profit clients, resulting in increased engagement with clients' sites, generating media and forming partnerships. As part of the design team worked on user experience, mapping user journeys and personas, ensuring the end product was a website able to deliver the user to where they needed to go. For educational clients, led video production from animation to creative short films. Developed and implemented digital and fundraising strategies for not-for-profit clients, resulting in increased engagement with clients' sites, generating media and forming partnerships. As part of the design team worked on user experience, mapping user journeys and personas, ensuring the end product was a website able to deliver the user to where they needed to go. For educational clients, led video production from animation to creative short films.
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Our Watch
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Digital Social Marketing Manager
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May 2014 - Nov 2014
Social media strategy and implementation for the Our Watch initiative, including development of the Our Watch website and brand in preparation for the launch (September 2014), resulting in the production of an AA accessible website. Development of content, resources, blogs and collateral for Our Watch and its youth project, The Line. Social media strategy and implementation for the Our Watch initiative, including development of the Our Watch website and brand in preparation for the launch (September 2014), resulting in the production of an AA accessible website. Development of content, resources, blogs and collateral for Our Watch and its youth project, The Line.
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Vision Australia
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Australia
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Non-profit Organizations
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700 & Above Employee
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E-communications and Web Media Manager
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Nov 2011 - Apr 2013
Managed their website redevelopment with a WCAG 2.0 accessibility focus. Developed social media campaigns covering fundraising, advocacy and education. Developed an online communications strategy and policy. Achievements include winning the Sitefinity Website of the Year award 2012 - not-for-profit category. http://www.sitefinity.com/customers/website-of-the-year/2012/winners Development of the ‘Lucy campaign’, an animation to advocate for those with low vision. Managed their website redevelopment with a WCAG 2.0 accessibility focus. Developed social media campaigns covering fundraising, advocacy and education. Developed an online communications strategy and policy. Achievements include winning the Sitefinity Website of the Year award 2012 - not-for-profit category. http://www.sitefinity.com/customers/website-of-the-year/2012/winners Development of the ‘Lucy campaign’, an animation to advocate for those with low vision.
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Viridian Housing
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United Kingdom
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Civic and Social Organizations
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100 - 200 Employee
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Senior E-communications Officer
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Feb 2011 - Aug 2011
Focus on online community development and ran internal social media education workshops. Provided media handling advice to senior stakeholders, management and Board. Developed and ran workshops with resident engagement teams to educate in effective use of online communities and social media. Resulted in teams contributing regularly to online content. Focus on online community development and ran internal social media education workshops. Provided media handling advice to senior stakeholders, management and Board. Developed and ran workshops with resident engagement teams to educate in effective use of online communities and social media. Resulted in teams contributing regularly to online content.
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Australian Stem Cell Centre
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Biotechnology Research
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1 - 100 Employee
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Manager - Marketing and Communications
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Oct 2007 - Nov 2010
Covering all areas of marketing and communications including media, stakeholder engagement, patient advocacy, website development and managing marketing collateral. Authored publications for scientific publications and assisted in the development of the ASCC Patient Information Handbook. Covering all areas of marketing and communications including media, stakeholder engagement, patient advocacy, website development and managing marketing collateral. Authored publications for scientific publications and assisted in the development of the ASCC Patient Information Handbook.
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Local Area Marketing Agency
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Australia
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Events Coordinator
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Nov 2006 - Oct 2007
Roll-out of national events for Defence Force Recruiting, Telstra and Xbox. Included creation of creative event concepts that would engage crowds at highly populated events (sporting events, airshows etc) and convert to leads for clients. Roll-out of national events for Defence Force Recruiting, Telstra and Xbox. Included creation of creative event concepts that would engage crowds at highly populated events (sporting events, airshows etc) and convert to leads for clients.
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Department of Human Services
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Australia
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Government Administration
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400 - 500 Employee
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Communications Officer
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Jun 2006 - Oct 2006
(contract position) (contract position)
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Community and Economic Development Officer
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Mar 2006 - Jun 2006
(contract position) (contract position)
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Education
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2000 - 2003
Curtin University
Commerce, Public Relations
Community
