Director Of Programming

• Feb 2022 - Present

Senior Digital Marketing Advisor

• Feb 2018 - Present

Freelance Content Manager/Strategist

• 2015 - Present

Freelance marketer specializing in content management, content strategy, marketing strategy, inbound marketing automation, and optimized web redesigns, primarily in the tech space. Summary of current responsibilities include: • Building client personas, content roadmaps, and content assets (i.e. blogs, eBooks, etc.) • Designing and executing on inbound marketing automation campaigns • Content/project managing web redesigns (sitemaps, wireframes, content development, CTAs, SEO) Freelance marketer specializing in content management, content strategy, marketing strategy, inbound marketing automation, and optimized web redesigns, primarily in the tech space. Summary of current responsibilities include: • Building client personas, content roadmaps, and content assets (i.e. blogs, eBooks, etc.) • Designing and executing on inbound marketing automation campaigns • Content/project managing web redesigns (sitemaps, wireframes, content development, CTAs, SEO)

Real Estate Broker

Marketing Manager

• Apr 2011 - Mar 2015

Marketing lead for a food science and technology organization. Currently oversee integrated marketing for special event and elearning opportunities, consumer awareness initiatives around food health and safety, food science and policy initiatives, a newly launched food science certification program, and sponsorship sales. Summary of responsibilities include: --Build and deliver integrated marketing campaigns to generate program/service revenue (including sponsorship sales revenue) --Gather and qualify leads through inbound and outbound marketing channels --Generate awareness on industry tools and resources via social media and digital platforms --Develop audience segmentation strategies and messaging platforms for programs and services --Develop metrics, analysis, and conversion reports for programs and services Show less

Marketing Communications Manager

• Sep 2004 - Apr 2011

Supervision of multiple teams serving in an operational and strategic lead capacity. Responsibilities included: --Developed and executed integrated marketing plans to support organizational strategic objectives --Developed marketing metrics, analysis and wrap‐up reports to track to key objectives --Gathered market intelligence to drive packaging, pricing, and go‐to market strategy --Integrated social media and viral marketing strategies into outreach plans --Served as key marketing liaison with Board, clients, and external vendors --Served as brand ambassador, including brand identity strategies and platform development --Supported in budget development and financial management --Participated in new product development activities and task forces --Transitioned new business into SmithBucklin --Managed onsite event communications, including press, general session scripting and rehearsals --Built quality table‐stakes and processes to drive organizational team and service unit efficiencies Show less

Communications Manager

• May 2000 - Nov 2002

Lead project manager and primary editor for all communications programs. Assisted with financial management and budget development. Key liaison with clients and internal departments. Support resource across all communications programs, including annual magazine, quarterly newsletter, membership directory, product catalogs, and electronic communications, with Web site management responsibilities. Summary of growing responsibility includes: --Developed and coordinating annual magazine, quarterly newsletters and annual product catalogs --Managed Web site, including content development, review, and administration --Developed and coordinating marketing collateral for product, program, and event, promotion --Coordinated production of annual membership directory --Edited educational, industry‐specific publications --Managed media activities, including development and distribution of press releases Show less