Aimee McBride
Experience Designer at LEVO- Claim this Profile
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English Native or bilingual proficiency
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Spanish Full professional proficiency
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Italian Professional working proficiency
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Bio
Experience
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LEVO
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Experience Designer
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Jun 2021 - Present
Responsibilities: - User research + testing - Journey mapping - Wireframes - Content (design, writing) - Facilitating client-facing design workshops Clients: Anglicare, Bendigo Bank, City of Port Phillip, RAMs, and SmartGroup. Responsibilities: - User research + testing - Journey mapping - Wireframes - Content (design, writing) - Facilitating client-facing design workshops Clients: Anglicare, Bendigo Bank, City of Port Phillip, RAMs, and SmartGroup.
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Content, design and strategy, founder
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Sep 2014 - Jun 2021
Skrift provides content and web design and build services for businesses. Brands we have worked with: Design + Build - Central Connect, Canadian Island, Me+Mom in Tuscany, Novita Home. Content - Merivale, Ogilvy (Coca-Cola, KFC, Fanta), Telstra and more Skrift provides content and web design and build services for businesses. Brands we have worked with: Design + Build - Central Connect, Canadian Island, Me+Mom in Tuscany, Novita Home. Content - Merivale, Ogilvy (Coca-Cola, KFC, Fanta), Telstra and more
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Bayer Animal Health
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Germany
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Veterinary
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300 - 400 Employee
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Digital content and campaigns, manager
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Sep 2015 - Sep 2016
Responsible for delivery of impactful consumer campaigns on digital channels and branded event activations across Australia. Highlights: - Pitched case to use Facebook as a customer support channel, working across teams to create an internal-facing digital platform as proof of concept - Grew FB followers by more than 20% in 12 months, led successful FB campaigns (avg. + 80K views per video), and digital strategy for Seresto launch - Led social media training for senior legal team
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Vertical Media
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Italy
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Technology, Information and Internet
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1 - 100 Employee
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Digital design & content, producer
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Sep 2012 - Sep 2014
Vertical Media is a web and digital content agency based in Florence, Italy. Responsibilities: - Create original and engaging content for marketing campaigns - Design and build and maintain client mirco-sites (WordPress) - Digital campaign reports - Social media strategy Vertical Media is a web and digital content agency based in Florence, Italy. Responsibilities: - Create original and engaging content for marketing campaigns - Design and build and maintain client mirco-sites (WordPress) - Digital campaign reports - Social media strategy
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Castleford Media
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Australia
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Advertising Services
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1 - 100 Employee
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Digital content, writer
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Sep 2011 - Sep 2012
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Digital case editor
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Aug 2010 - Aug 2011
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Education
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University of Technology, Sydney
Bachelor of Arts in Communication (Hons.) and in International Studies -
La Universidad de Granada
In-country Exchange Program, Sociology and Political Science -
TAFE NSW Higher Education
Certificate IV in Web-Based Technologies, Web Page, Digital/Multimedia and Information Resources Design -
General Assembly Australia
UX/UI Bootcamp