Aimee Louise Almarines

Digital Performance Specialist at Rich Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Philippines, PH

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Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Performance Specialist
      • Jan 2023 - Present

      1. Develop & execute digital ad strategies to achieve customer growth & satisfaction through existing and new digital channels,focusing on SEO, Paid Search, & Paid FB advertising. 2. Measure, analyze, & report on the performance of campaigns against existing benchmarks or KPIs. 3. Maintain accurate campaign pacing documents & support in delivering client KPIs & Objectives through ongoing tracking & optimization. 3. Communicating with clients and team members to discuss client goals and deliver results. 4. Create, monitor, & manage regular A/B testing of creative, targeting & landing pages. 5. Implementation and QA of tags/pixels. 6. Conduct industry and competitive research to develop effective growth campaigns. 7. Assist sales team in new business pitches 8. Developing a best practice approach across digital implementation. 9. Educate the agency and clients on digital marketing and search best practices 10. Keep up-to-date with the latest developments in search, analytics and digital. Show less

    • Philippines
    • Real Estate
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • May 2021 - Jan 2023

      • Technical SEO • On-Page SEO • Off-Page SEO • Local SEO • Keyword Research for main pages and blogs • Helping our CEO with content strategy for our website pages • Monitoring client leads coming from organic searches and direct searches via fresh sales • Sending SEO reports every end of the month • Basic Facebook Ads • Basic Google Ads • Social Media Posting • Google Analytics • Google Search Console • Google Tag Manager • Experience in WordPress • Help in Event and Planning • Using ClickUp for our tasks (Verified ClickUp Power User) Show less

    • Philippines
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Jr. SEO Specialist
      • Mar 2020 - Apr 2021

      1. Technical SEO - Website Site Speed Optimization - Robots.txt validation - XML sitemap validation - Google Search Console Validation - Google Analytics Validation - Broken Link Audit - Image Alt Tag optimization - Information Architecture. To make sure that the design of the website is SEO-Friendly. 2. On-Page SEO - Title Tag, Meta Description, and Header Text Optimization - Internal Link audit - Content Audit - Keyword Research 3. Off-Page SEO - Blog Commenting - Social Bookmarking - Link Building (using good keywords and gathering high-quality websites using the trusted SEO tools) 3. Local SEO - Google My Business Listing Optimization - Local Business Structured Data Optimization. - Local Citation Listing. Sending the information of the client’s business to local citation websites. 4. Checking the website’s keyword ranking performance in Google & monitoring its traffic using Google Analytics. 5. Social Media Posting Show less

  • Searchworks PH previously Glen Dimaandal Incorporated (Digital Online Marketing)
    • San Isidro McArthur Highway, City of San Fernando, Pampanga
    • Senior SEO Specialist
      • Sep 2016 - Jan 2020

      1. Technical SEO - Website Site Speed Optimization - Robots.txt validation - XML sitemap validation - Google Search Console Validation - Google Analytics Validation - Broken Link Audit - Image Alt Tag optimization - Information Architecture. To make sure that the design of the website is SEO-Friendly. 2. On-Page SEO - Title Tag, Meta Description, and Header Text Optimization - Internal Link audit - Content Audit - Keyword Research 3. Off-Page SEO - Blog Commenting - Social Bookmarking - Link Building - Keyword reasearch using reliable tools to make the link prospecting more effective. - Contacting high-quality websites relevant to our client’s niche by checking the DA, Organic Traffic, & Trust Flow using SEO Tools. 3. Local SEO - Google My Business Listing Optimization - Local Business Structured Data Optimization. - Local Citation Listing. Sending the information of the client’s business to local citation websites. 4. Checking the website’s keyword ranking performance in Google and monitoring its traffic using Google Analytics. Show less

    • Philippines
    • Manufacturing
    • 200 - 300 Employee
    • IT Administrator
      • Feb 2015 - Aug 2016

      1. Making sure all IT equipment are in good conditions such us Weighing Scale, Card printer, Scanner, EFT (Electronic Fund Transfer) Terminals, POS System Unit, POS Printers, POS Keyboards, Vertical and Horizontal Scanners, Computers, POS Server, CIMS server, Sharepoint, Domain Server, Router and Switches. 2. Making sure that the connection is stable and no network issues inside the warehouse and to our QSR’s (Quick Service Restaurants). 3. Transferring files through FTP, mapping of computer using IP address and Bluetooth transfer. 4. Reporting IT equipments that are still under warranty to their respective manufacturers. 5. Loading Customer and GC updates every morning to POS server (linux) 6. Email configuration and Domain Accounts Configuration (including resetting of passwords). 7. Configuring PABX and setting IP addresses in VOIP phones. 8. Entrusted to support the 2 QSRs (Quick Service Restaurants) in our branch since August 2015, 6 months after I was hired. - Visiting all satellite branches on a weekly basis. - Ensuring all POS (Point of Sales) units are well-maintained. - Reporting defective units to every manufacturer. - Maintaining the connection when it comes to email and reports. - Making sure there are no network issues. Show less

  • Landbank of the Philippines
    • San Fernando, Pampanga, Philippines
    • Customer Service Representative
      • Jun 2013 - Oct 2013

      - On the job training. - Serving the customers - giving of account numbers - taking calls (inbound and outbound) - giving of account numbers - releasing of captured cards - scanning of checks - data encoding - troubleshooting and fixing printers - reformatting of diskettes using cmd (command line interface) - informing the customers - giving bank statements - On the job training. - Serving the customers - giving of account numbers - taking calls (inbound and outbound) - giving of account numbers - releasing of captured cards - scanning of checks - data encoding - troubleshooting and fixing printers - reformatting of diskettes using cmd (command line interface) - informing the customers - giving bank statements

  • CyberCity Teleservices
    • Clark, Pampanga, Philippines
    • Call Center Agent
      • Mar 2012 - May 2012

      - Summer Job - handles inbound and outbound calls. - Sales Representative. - Customer Service Representative. - Selling flowers at 1800 flowers. - Giving solutions and compensations to the failure delivery of flowers. - Summer Job - handles inbound and outbound calls. - Sales Representative. - Customer Service Representative. - Selling flowers at 1800 flowers. - Giving solutions and compensations to the failure delivery of flowers.

Education

  • University of the Assumption
    BS Information Technology
    2010 - 2014
  • Bro. Andrew Gonzales Technical High School
    2006 - 2010
  • Bro. Andrew Gonzales Technical High School
    2006 - 2010

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