Aimee Johnson
Strategy Advisor at Atypical AI- Claim this Profile
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Bio
Randy Williams
During our four years of overlap at Zillow, I felt lucky each time I got to work with Aimee. In spite of her C-level status, on numerous occasions she took time to offer me 1:1 feedback and help me improve my own skills, as I worked across our marketing and analytics teams. Aimee is an excellent, empathetic and transparent communicator, and grounds all of her work and ideas in what can best serve customers. We didn’t agree to the approaches on every project, but that’s honestly when I appreciated working with her the most — she communicated her perspective, and at the same time she always welcomed ideas from other teams and stakeholders. That's a unique talent amongst senior executives. Aimee would be an excellent addition to any executive team, especially where she can flex her skills of marketing strategy ideation, as well as her empathy for customers and those she works with.
Susan Daimler
Over the past few years Aimee and I have worked together closely at Zillow in a couple of capacities. She and I have been members of the Senior Leadership Team and had the opportunity to work through complex issues and strategies at the company-level. Aimee and I also partnered on more tactical projects involving marketing and the business. Regardless of the situation, Aimee was a strong advocate for customers and employees. Her deep care for her team and organization were also obvious from the get go. Her advocacy was always rooted in deep understanding and empathy, but perhaps most importantly, authenticity. Her support and appreciation of front line teams and what an important driver of the business and culture they can be made her a particularly strong partner and collaborator for my organization. She is also a future-forward thinker who can see well past the next few years of a business and brand, and identify key areas for opportunity and growth.
Randy Williams
During our four years of overlap at Zillow, I felt lucky each time I got to work with Aimee. In spite of her C-level status, on numerous occasions she took time to offer me 1:1 feedback and help me improve my own skills, as I worked across our marketing and analytics teams. Aimee is an excellent, empathetic and transparent communicator, and grounds all of her work and ideas in what can best serve customers. We didn’t agree to the approaches on every project, but that’s honestly when I appreciated working with her the most — she communicated her perspective, and at the same time she always welcomed ideas from other teams and stakeholders. That's a unique talent amongst senior executives. Aimee would be an excellent addition to any executive team, especially where she can flex her skills of marketing strategy ideation, as well as her empathy for customers and those she works with.
Susan Daimler
Over the past few years Aimee and I have worked together closely at Zillow in a couple of capacities. She and I have been members of the Senior Leadership Team and had the opportunity to work through complex issues and strategies at the company-level. Aimee and I also partnered on more tactical projects involving marketing and the business. Regardless of the situation, Aimee was a strong advocate for customers and employees. Her deep care for her team and organization were also obvious from the get go. Her advocacy was always rooted in deep understanding and empathy, but perhaps most importantly, authenticity. Her support and appreciation of front line teams and what an important driver of the business and culture they can be made her a particularly strong partner and collaborator for my organization. She is also a future-forward thinker who can see well past the next few years of a business and brand, and identify key areas for opportunity and growth.
Randy Williams
During our four years of overlap at Zillow, I felt lucky each time I got to work with Aimee. In spite of her C-level status, on numerous occasions she took time to offer me 1:1 feedback and help me improve my own skills, as I worked across our marketing and analytics teams. Aimee is an excellent, empathetic and transparent communicator, and grounds all of her work and ideas in what can best serve customers. We didn’t agree to the approaches on every project, but that’s honestly when I appreciated working with her the most — she communicated her perspective, and at the same time she always welcomed ideas from other teams and stakeholders. That's a unique talent amongst senior executives. Aimee would be an excellent addition to any executive team, especially where she can flex her skills of marketing strategy ideation, as well as her empathy for customers and those she works with.
Susan Daimler
Over the past few years Aimee and I have worked together closely at Zillow in a couple of capacities. She and I have been members of the Senior Leadership Team and had the opportunity to work through complex issues and strategies at the company-level. Aimee and I also partnered on more tactical projects involving marketing and the business. Regardless of the situation, Aimee was a strong advocate for customers and employees. Her deep care for her team and organization were also obvious from the get go. Her advocacy was always rooted in deep understanding and empathy, but perhaps most importantly, authenticity. Her support and appreciation of front line teams and what an important driver of the business and culture they can be made her a particularly strong partner and collaborator for my organization. She is also a future-forward thinker who can see well past the next few years of a business and brand, and identify key areas for opportunity and growth.
Randy Williams
During our four years of overlap at Zillow, I felt lucky each time I got to work with Aimee. In spite of her C-level status, on numerous occasions she took time to offer me 1:1 feedback and help me improve my own skills, as I worked across our marketing and analytics teams. Aimee is an excellent, empathetic and transparent communicator, and grounds all of her work and ideas in what can best serve customers. We didn’t agree to the approaches on every project, but that’s honestly when I appreciated working with her the most — she communicated her perspective, and at the same time she always welcomed ideas from other teams and stakeholders. That's a unique talent amongst senior executives. Aimee would be an excellent addition to any executive team, especially where she can flex her skills of marketing strategy ideation, as well as her empathy for customers and those she works with.
Susan Daimler
Over the past few years Aimee and I have worked together closely at Zillow in a couple of capacities. She and I have been members of the Senior Leadership Team and had the opportunity to work through complex issues and strategies at the company-level. Aimee and I also partnered on more tactical projects involving marketing and the business. Regardless of the situation, Aimee was a strong advocate for customers and employees. Her deep care for her team and organization were also obvious from the get go. Her advocacy was always rooted in deep understanding and empathy, but perhaps most importantly, authenticity. Her support and appreciation of front line teams and what an important driver of the business and culture they can be made her a particularly strong partner and collaborator for my organization. She is also a future-forward thinker who can see well past the next few years of a business and brand, and identify key areas for opportunity and growth.
Credentials
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Entrepreneurship certification
Wharton
Experience
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Atypical AI
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United States
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Education
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1 - 100 Employee
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Strategy Advisor
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Jun 2023 - Present
Proudly advising AtypicalAI—an innovative, artificial intelligence and learning science lab at the forefront of edtech, merging the latest advancements in AI with contemporary learning sciences. The team is designing experiences for: - Personalized Learning: Crafting unique AI-enabled solutions tailored to individual learners. - Measuring Success: Deploying sophisticated AI tools to accurately gauge student success. - Empowerment: Equipping educators and learners with AI tools for content creation, interactivity, and collaboration. - Accessibility: Prioritizing creating AI experiences that are safe and accessible to all. - Simplicity & Engagement: Making complex AI interfaces user-friendly with intuitive, easy-to-use, and highly engaging solutions. Show less
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Anthos Capital
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United States
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Investment Management
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1 - 100 Employee
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Marketing and Strategy Advisor
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2021 - Present
Advising Anthos invested companies on strategic, customer experience, marketing and operations matters. Anthos, founded in 2007, invests in emerging consumer and technology companies that drive innovation and shape the future. Anthos provides strategic and operational support to entrepreneurs, enabling its portfolio companies to achieve their full potential and become industry leaders. Advising Anthos invested companies on strategic, customer experience, marketing and operations matters. Anthos, founded in 2007, invests in emerging consumer and technology companies that drive innovation and shape the future. Anthos provides strategic and operational support to entrepreneurs, enabling its portfolio companies to achieve their full potential and become industry leaders.
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Spotify
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Sweden
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Musicians
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700 & Above Employee
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CMO Advisory Council (Soundboard)
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2021 - Present
Exclusive group of CMOs and executives from premiere brands Exclusive group of CMOs and executives from premiere brands
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Zillow
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United States
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Real Estate
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700 & Above Employee
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CMO
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Nov 2018 - Sep 2022
• Led a company-wide transformation initiative focused on evolving the Zillow Group Brand from a customer-facing, search and find B2B ad business, to an end-to-end B2C customer transaction business. • Grew Marketing team by 64% from fall 2018 to summer 2021, before the Zillow Offers program ended. • Led to team to launch Zillow’s first brand campaign in May 2020, just two months into the COVID-19 lockdown while the real estate market was stagnant and competitors had pulled all of their marketing • Led the launch of 'To Move is To Grow’, a brand campaign that changed perceptions on what Zillow has to offer and further established the brand as a trusted partner throughout the moving journey. • Led a 43% increase in year-over-year visits through 2020 and resulted in over 8.2 billion customer interactions. • During my tenure as CMO, the brand found its place in pop culture and conversation; social mentions from 2020-2021 grew over 55% and Zillow reached SNL spoof status with the Dan Levy digital short in February 2021. Show less
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Starbucks
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United States
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Retail
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700 & Above Employee
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SVP Digital Customer Experiences
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Jul 2014 - Nov 2018
Drove Starbucks customer /digital / physical store flywheel. Grew the loyalty program from 2M to over 14M customers and drove a minimum of 33% incremental growth year over year. This was done through the industry-leading launch of mobile order and pay, driving the Starbucks Digital CRM and Personalization program, building a MarTech stack and operationalizing analytics, changing the loyalty program itself to drive more value to more customers and setting the groundwork for multiple digital innovations such as curbside pick up. Show less
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Vice President Starbucks CRM - Strategy, Loyalty, CRM, Analytics and Ecommerce
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Dec 2011 - Jun 2014
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Vice President, Beverages
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Feb 2011 - Dec 2011
Reported directly to CMO as senior-level “utility player” asked to run entire beverage unit with two days’ notice. Led team of 45 and collaborated heavily with R&D, creative, supply chain and store operator partners to run $6 billion in-store beverage portfolio including Espresso, Frappuccino, Tea and Coffee, up 5% year over year.- Grew same store sales by 3% via new product innovation and development, quality initiatives and store efficiencies. Drove flavor preference and an enhanced customer experience.- Developed “Culinary Excellence” training for team to simulate customer experience when designing new beverage solutions. Show less
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Vice President, Strategic Coffee Initiatives
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Jun 2008 - Feb 2011
Reported to CMO and worked directly with Howard Schultz to bring VIA and Clover brewing systems to life. Presented directly to Board of Directors twice on VIA, with 3 of 5 topics selected for 2008 Shareholder Annual Meeting. Broadened cross-company influence, storytelling and Field partnership skills while honing branding, marketing and customer-insights skills.- Reinvented instant coffee segment with VIA, generating over $150 million in global first year sales. Launched in 4 countries – U.S., Canada, UK and Japan. Introduced Clover in over 700 stores and changed sourcing for small batch coffees. Show less
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Director Coffee Strategy and Innovation
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Aug 2004 - Jun 2008
Fully transitioned and integrated separate Tazo Tea entity (150 employees) into Starbucks and drove double digit comp growth and Whole Bean/Brewed Coffee innovation across channels.- Launched company’s first CSR branding initiative, Shared Planet, showcasing sustainable sourcing and climate preservation. Built sub-brand while collaborating with other businesses, including Conservation International and Fair Trade.- Drove “Coffee Master” program to successfully test over 20,000 employees into program.- Grew tea comps by over 20% by identifying market gaps and launching products to meet customer needs. Show less
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Campbell's
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United States
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Food and Beverage Services
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700 & Above Employee
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Category Manager, Marketing Manager and Associate Marketing Manager
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Jun 1994 - Aug 2004
Served in various roles spanning traditional, CPG brand, marketing, media, analytics and general management work. Drove turn around and growth initiatives, as well as base business and new product development. Senior Marketing Manager – Brand V8 Splash (2002 – 2004) Turned around $200 million V8 Splash and V8 Splash Smoothies business via diet marketing, Hispanic marketing and pricing. - Grew diet V8 Splash 12% via print, targeted promotions and trade. - Targeted Hispanic market with bilingual labels, direct mail, sampling, and print advertising. Generated 70% acceptance at retail. - Analyzed consumer value price and increased Walmart velocities to 50% and retail velocities to 20%. Senior Marketing Manager – Prego Italian Sauces (2001 – 2002) Rebranded entire $300 million Prego Italian Sauce line. - Grew business +3.1% coming off a -6.1% trend via revamped positioning, packaging, product, messaging, advertising, pricing and promotions. Created and implemented strategic/financial plans, volume builds, and $100 million marketing plan. Marketing Manager II – Red and White Eating Soups (1999 – 2001) Turned $850 million Red and White, Healthy Request and Ready To Serve (RTS) Tomato business around from -9.2% to flat. - Launched innovative new products into category, including PET bottles for tomato-based products. - Produced national TV/print advertising campaign scoring in top 2% of ASI tested spots. - Won Dorrance Award for Best Advertising. Marketing Manager I/Associate Marketing Manager l/ll – Foodservice Beverages (1995 – 1999) One of 7 key team members launching V8 Splash, resulting in year one revenues of $125 million. - Won Dorrance Award for Best New Product Introduction. Show less
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Re-engineering and Change Management / SAS Programmer
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May 1990 - Jun 1994
Programmed in SASS/SQL and led team of 7 programmers. Led reengineering efforts for customer service module structure to ensure better customer service experiences. - Drove double digit decrease in student default rate. Programmed in SASS/SQL and led team of 7 programmers. Led reengineering efforts for customer service module structure to ensure better customer service experiences. - Drove double digit decrease in student default rate.
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Education
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1992 - 1994
The George Washington University School of Business
MBA, Marketing -
1986 - 1990
Virginia Polytechnic Institute and State University - Pamplin College of Business
Bachelor of Business Administration (B.B.A.), BS Marketing, Minor English -
1982 - 1986
Broad Run High School
Community
