Aimee Aldersley

Senior Charity Communications Officer at University Hospitals Dorset NHS Charity
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Contact Information
us****@****om
(386) 825-5501
Location
Bournemouth, England, United Kingdom, UK

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5.0

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Emily Shelford

I worked with Aimee in her time at Macmillan on a wide variety of campaigns and with the full spectrum of partnerships. Aimee was a huge asset to all the partnerships she worked on bringing her creativity, positivity and incredible diligence to any projects she was involved in. Aimee was a real pleasure to work with and was always able to generate great coverage for our partners. I would be keen to work with Aimee in the future and hope that our paths cross again.

Sabina Eberle

Aimee is a fantastic communications specialist. I worked with Aimee for a few years and I highly valued her as a colleague. She’s insightful, focussed and calm under pressure.

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Experience

    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Senior Charity Communications Officer
      • Oct 2023 - Present

    • PR & Marketing Officer
      • Jan 2023 - Oct 2023

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Internal Communications Business Partner
      • May 2017 - Jan 2023

      I am an Internal Communications Business Partner which involves training and upskilling people to communicate better with our staff and volunteers across the UK and Ireland. I draft, lead and implement communications strategies that support how we save more lives. My main responsibilities include: issues management and stakeholder management, communications planning, measurement, coaching, and communications training. I also have experience in writing narratives to tell our stories of change through animations. I pride myself on my candid editorial style. I write to interest and inspire people by saying it how it is and relating to people's hearts and minds. Show less

    • Internal Communications Officer
      • Jan 2015 - May 2017

      I recently joined the Internal Communications team at the RNLI where I lead on the management of our channels for reaching our staff and volunteers I work on generating content to share fundraising and campaign news, business developments and activities, organisational objectives and change. In doing so, I am required to keep news updates and content fresh across our intranet,, website, print channels and internal social media channels. and packaging content for a wide range of audiences in a wide range of formats from email banners, desktop backgrounds, infographics, posters and videos. Show less

    • Switzerland
    • Non-profit Organizations
    • 700 & Above Employee
    • Senior Engagement Manager
      • Jan 2014 - Jan 2015

      I was the public engagement and communications lead on the Sky Rainforest Rescue partnership (the UK’s second most recognised corporate partnership as reported in the NFP Charity Awareness Monitor last year). I worked on how we could get the cut through needed for engagement in the issues and threats that surround the world's largest rainforest. Some of the areas of my work included: agency and client management (experiential, PR, website and challenger brand agencies) website management, celebrity collaboration, communications strategy and planning, collaboration with Sky Creative on programming and content generation in-house at WWF, intern and direct line management, communications materials and copywriting, PR planning and media relations, monitoring and evaluation. Content materials included; narratives for exhibits like the Wild Rubber exhibit at The Eden Project when we worked with RPM (agency) and providing copy for the production of event programmes. I also led on messaging development and delivery, managing the planning and the delivery of the Sky Rainforest Rescue supporter channels such as; the e-newsletter, adoption packs/ updates and member magazine. Stakeholder management and employee engagement was also fundamental to this role. I also advised the New Business team on public and employee engagement opportunities to pitch for new partnership buy-in. Show less

    • Media and PR Officer
      • Sep 2013 - Feb 2014

      Working within the media team on reactive and proactive news and issues management whilst specialising in improving its national, trade and regional press coverage. In doing so I arranged press calls, broadcast interviews and gained great experience in press office management. I was brought in on a contract role to share expertise in corporate partnerships PR, support ITV's Text Santa campaign, launch new partnership with Metcalfe's Skinny Topcorn and lead on new national fundraising campaigns. I also supported the events team with PR for events at the Royal Albert Hall for example. Show less

    • United Kingdom
    • Hospitals and Health Care
    • 700 & Above Employee
    • Senior Communications Projects Officer
      • Jan 2013 - Sep 2013

      Key projects include: Promoting trust-wide CSR activities and the award winning training video for dementia; 'Barbara's Story', managing the production of the in-house magazine and promoting key research areas for National Diabetes Awareness Month. Highlights include: The Prime Minister sharing magazine features on his Pinterest Page and securing coverage on BBC News, Health Service Journal and in the Daily Mail for the hospitals apprenticeship programmes. Key projects include: Promoting trust-wide CSR activities and the award winning training video for dementia; 'Barbara's Story', managing the production of the in-house magazine and promoting key research areas for National Diabetes Awareness Month. Highlights include: The Prime Minister sharing magazine features on his Pinterest Page and securing coverage on BBC News, Health Service Journal and in the Daily Mail for the hospitals apprenticeship programmes.

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Senior Communications and Press Officer - Corporate Partnerships
      • Jun 2008 - Feb 2013

      Reactive and proactive press office management (including crisis communications regarding partners) Strategic and creative development of national, regional and trade PR campaigns Strategic communications planning and stakeholder management Relationship management with journalists and corporate client and agency management Copywriting and project management of newsletters, e-bulletins and web copy Media relations and internal communications Planning and hosting live web chats with Breast Cancer nurses Monitoring and evaluation Line management of Assistant Communications Officer and training and development of five interns Briefing spokespeople Out of hours duty press office cover Digital PR strategy planning Communications Lead for 16 partners and key achievements include: promoting new services nationally for people affected by cancer, raising awareness of collaborative programmes such as the Fuel Management Programme with npower and bringing partners closer to the cause through PR campaigns for key awareness months. A key achievement was leading on the communications and PR for Macmillan's top 30 corporate partners that were supporting Macmillan's World's Biggest Coffee Morning and doubling the press coverage from 362 to 689 pieces. For the Barclays partnership alone, I achieved a 345% increase of coverage compared to last year securing 361 pieces, a circulation of 4,632,345 and an AVE of £116,703 (excluding 47 online pieces). Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Graduate Account Executive
      • Sep 2007 - Jun 2008

      Idea generation and press release writing Development of online communications with key opinion leaders Placement of product reviews Weekly status reports, news monitoring, coverage reports and evaluation Key accounts include: Baileys, BMI Baby, CW Jobs, Kinder, the RSPCA, Sony Europe Key achievements include: Securing more worldwide coverage than ever before for the Sony World Photography Awards through targeted blog relations. Idea generation and press release writing Development of online communications with key opinion leaders Placement of product reviews Weekly status reports, news monitoring, coverage reports and evaluation Key accounts include: Baileys, BMI Baby, CW Jobs, Kinder, the RSPCA, Sony Europe Key achievements include: Securing more worldwide coverage than ever before for the Sony World Photography Awards through targeted blog relations.

    • Oil and Gas
    • 1 - 100 Employee
    • Work Experience
      • 2008 - 2008

Education

  • Leeds Metropolitan University
    Master's Degree, Public Relations
    2007 - 2008
  • University of Leeds
    Bachelor’s Degree, Communications

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