Director of Digital Marketing

• Aug 2019 - Present

Customer Success Manager

• Aug 2018 - Aug 2019

Director of Digital Marketing

• Oct 2018 - Present

Senior Account Manager

• Sep 2014 - Jul 2018

•Project Management-Adept at multi-tasking while consistently managing multiple projects for a portfolio of 25+ clients. Maintaining extremely effective time management, organization & documenting skills. •Create marketing campaigns for clients. Including: strategy, design, development, implementation, distribution & reporting. •Develop SEO (on and off page) strategies for superior Search Engine Placement- understanding client buyer personas, developing unique content, content distribution; keywords, meta data, title & summary text development & placement, social media promotions to drive traffic, implement best practices: call to actions & offers for increased leads. •Source content & organize imagery, call to actions & creative for email marketing campaigns . •Pre & Post Development of Responsive Websites- Discovery, Design website pages, sitemap creation, programming documentation, QA, post-live edits & maintenance. •Campaign creation & implementation using Inbound Methodology. (HubSpot Inbound Marketing Certified & Basecamp Management Experience) •Manage, procure & produce content for social platforms: Facebook, LinkedIn, Pinterest, Google+, YouTube, Instagram & Twitter. •Collaborate with clients on creation of PPC campaigns, email marketing, social media, landing pages, web pages, print & digital marketing collateral. •Work with email marketing systems, project management tools and CRM’s:MailChimp, Constant Contact, Teamwork, IDS (CRM tool), Footsteps, ADP Lightspeed •Run analytic reports on delivered campaigns(Google Analytics, Facebook and Email Marketing Reporting Tools) •Work directly with multi-media contacts, including print publications & digital advertising. •Coordinate with video department to produce video: filming, script & edit process, client digital platforms distribution. •Create Facebook promotions and advertising to drive traffic to social page & landing pages. •Disciplined, organized & motivated working in a home office environment. Show less

Digital Marketing Consultant

• Jun 2013 - Jun 2017

•Social Media Marketing – Create/Customize Social Media pages (including Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube) •Email Marketing- Create customized templates to send monthly email newsletters to business contacts, current customers and potential customers. Follow up with reporting of the campaign (i.e. percentage of click through rates, opens and visits to social pages) •Blog writing and distribution across digital platforms. •Pre and Post Development of Responsive Design Website: direct contact with web developer, image & content organization, programing documents, QA, post-live development support. •Reputation Management-Research and follow up with reviews regarding a guests stay on 3rd party sites (i.e. TripAdvisor, BandB.com, Yelp, Google Local, Yahoo Local, etc.) •Consult with and train the business owners on all aspects of their Digital Marketing presence. •Provide Analytics and reporting on website, social platforms and online listing platforms using Google Analytics, Facebook Reporting Tools, Yahoo Local Reporting tools, Yelp Reporting tools, and several other Reporting Tools •Local Listings Management (SEO) – Research, correct, maintain correct business information for consistent online presence to improve search engine results placement. •Disciplined, organized and motivated working in a home office environment. Show less

Marketing Coordinator

• Nov 2012 - Jan 2017

Social Media Marketing Facebook Advertising QuickBooks Local Listing Management Graphic Design Campaign Creation Website Development SEO/SEM Digital Marketing Social Media Marketing Facebook Advertising QuickBooks Local Listing Management Graphic Design Campaign Creation Website Development SEO/SEM Digital Marketing

Online Sales Coordinator/Inside Sales Rep

• Nov 2009 - Dec 2012

•Schedule, Update, Cancel and Suspend Online Campaigns for all Cape Cod Online websites. •Monitor delivery and compile monthly statistical reporting of advertising campaigns: tracking impressions and click through rates. •Created and maintain inventory spreadsheet to track all current campaigns: scheduled impressions, targeted sites and booked revenue. •Post online listings, open house page and featured properties using Dreamweaver and FTP to update/change HTML coding. •Manage a book of clients (25+) to maintain weekly ad placement and contact to upsell current sales incentives & specials. •Multi-task regularly to create ads for clients in addition to working in a high-volume inbound call center- accepting ads over the phone, advising correct placement and package pricing and run time of ads to provide the best customer service and higher revenue. •Create display ads for special pages, main sections of the newspaper, online and magazines in full color, black & white and online ads with landing pages. Show less

Lead Project Coordinator

• Jun 2007 - Jul 2009

•Coordinate the Phillip’s Lifeline home health care conversion processes with Dextrys’ most effective services.•Summarize site list according to field reports and distribute to Client and Dextrys stakeholders.•Payroll Administration: Facilitated new, streamlined timesheet approval process.•Ensure all commitments have been met to include project goals/objectives and deliverables.•Report daily revenue information to stake holders.•Prepared all invoicing information for internal Finance department and customer. Show less

Practice Associate, Perm Placement

• Jan 2007 - May 2007

•Source IT professionals using data mining, job boards, referrals, networking, blogs and user groups.•Recruit, interview and coach candidates for full time placements at client sites.•Construct well written profiles for each candidate submitted to clients.•Qualify, interview and submit IT candidates for the Financial/Insurance, Health Care and Hi-Tech industries.•Proficient in usage of MS Office, Internet Explorer and Applicant Tracking System (Siebel).