Brand & Performance Manager

• Dec 2022 - Present

Digital Marketing Specialist

• May 2021 - Dec 2022

Senior Social Media Executive

• Mar 2020 - May 2021

Social Media Executive

• Jan 2019 - Mar 2020

WE Communications is an integrated communications agency. As part of my role here I have the below responsibilities:- Social copy and asset creation for a variety of clients from various industries (IT, Health, Consumer Products)- Execution and optimisation of organic content - Execution and optimisation of sponsored content - Analysis and reporting of social media channels including interpreting sponsored content performance - Community management of various social media channels Show less

Marketing Executive

• Mar 2018 - Aug 2018

Applegreen PLC is a leading operator of service stations in the Republic of Ireland with a growing presence in both the UK and USA. Applegreen upholds a 12% share of the fuel market in ROI and has also formed several strategic partnerships with global brands to compliment the in-store offering (e.g. Burger King, Costa Coffee, Subway). During my time as Marketing Executive in Applegreen PLC, I had the following responsibilities: • Leading all aspects of ‘Dealer Marketing’. This involved working closely with site owners to ensure any needs they had were met (e.g. providing forecourt signage, running individualised promotional campaigns, managing the client relationship between Applegreen and site owners). • Working with graphic designers to design and create a wide range of materials for print on behalf of our Dealer Partners, and for Applegreen’s internal marketing (POS, banners, outdoor advertisements, full range of forecourt marketing material etc.). • Working with graphic designers to design and create online advertisements. • Organisation of events, such as applying for and arranging attendance at awards ceremonies for both Applegreen and our clients and arranging attendance at trade shows. • Organisation of special experiences for our Dealer Partners, such as sporting events, awards presentations, charity events etc. • Organisation, and management of Applegreen’s sponsorship of Manus Kelly & Donal Barrett in the Donegal Rally 2018. This involved the design and organisation of all print and merchandise, organising a client experience for attending the event, managing the client relationship and communicating the sponsorship via social media and local advertising channels. • Identifying and liaising with various suppliers to organise the design and development of various branded merchandise (e.g. branded umbrellas, clothing, travel mugs etc.). Show less

Inbound Marketing Manager

• Oct 2017 - Feb 2018

Sales-Promotions.com is a company of the Taxback Group and a B2B & B2C Digital Marketing and Promotional Fulfilment Agency.• I helped to develop a detailed Marketing Strategy for 2018. This involved setting objectives, identifying key target markets, and allocating budgets and resources to specific campaigns that would allow us to achieve our goals. • I led the Great Place to Work Committee for our Dublin office. This involved organising events such as nights out, team building events and parties for special occasions for my colleagues on a regular basis. My leadership skills allowed the Taxback Group to be listed as one of the best medium workplaces in Ireland in 2017.• I established closed loop analytics with the sales team to understand how our inbound marketing turns into customers. This form of communication allowed the development of successful inbound campaigns that supplied the sales team with high quality leads.• I optimised the marketing automation and lead nurturing process. I did this by developing content for every stage of the customer journey.• I developed all of our inbound campaigns in order to grow new leads. This was done by converting site traffic through calls-to-action, LP and lead generation content. Show less

Marketing and Communications Executive

• Sep 2016 - Nov 2017

• Providing support to both the Marketing & Communications Manager and Business Developers to deliver internal and external marketing projects.• Communicating and working with other team members to ensure that all client promotional materials are delivered as per the set requirements (landing pages, web forms, email templates etc.).• Liaising with web and graphic designers to ensure quality and accuracy across all online and offline marketing materials, both internal and external. • Conducting research and applying creative abilities to suggest new landing page and claim form designs and functionalities which could be offered to further enhance services • Creating PowerPoint Presentations for client meetings as required• Regularly reviewing internal processes and suggesting improvements where necessary• Managing and regularly updating content on corporate social media platforms including Facebook, Twitter, LinkedIn and Google+• Creating and publishing blog content for corporate website Show less

Brand Ambassador

• Apr 2016 - Sep 2016

In my role as brand ambassador at Pluto I had the following responsibilities: • Attending and managing client events • Distribution of marketing / promotional materials • Interacting with various stakeholders and ensuring their needs were met In my role as brand ambassador at Pluto I had the following responsibilities: • Attending and managing client events • Distribution of marketing / promotional materials • Interacting with various stakeholders and ensuring their needs were met

Digital Marketing Intern

• Jun 2015 - Jul 2015

As part of my summer intern-ship in sales-promotions.com, I also worked closely with their sister company TransferMate where I was also involved with assisting in many Digital Marketing projects e.g. email marketing campaigns, social media campaigns, Google analytics and content management. As part of my summer intern-ship in sales-promotions.com, I also worked closely with their sister company TransferMate where I was also involved with assisting in many Digital Marketing projects e.g. email marketing campaigns, social media campaigns, Google analytics and content management.

Sales Assistant

• Dec 2014 - Jan 2015

I have worked as a customer sales assistant in this men's clothing store on two separate occasions (Christmas 2014 & 2015). I have worked as a customer sales assistant in this men's clothing store on two separate occasions (Christmas 2014 & 2015).

Financial Controller

• Jun 2014 - Aug 2014

During my time in taxback.com I worked as a financial controller. My duties included: - The preparation and issuing of both foreign and domestic electronic payments - Issuing cheques for global tax returns - Updating the VAT system for clients records on a daily basis - Identifying and providing customers with exchange rates During my time in taxback.com I worked as a financial controller. My duties included: - The preparation and issuing of both foreign and domestic electronic payments - Issuing cheques for global tax returns - Updating the VAT system for clients records on a daily basis - Identifying and providing customers with exchange rates

Customer Sales Executive

• Jun 2012 - Aug 2012

During my time in PayToStudy, working as a Customer Sales Executive, I had the following responsibilities: - Assisting Irish and international students with their payments to institutions worldwide - Entering exchange rates into the system for daily use - Creating computer databases regarding customers, payments, institutions etc. During my time in PayToStudy, working as a Customer Sales Executive, I had the following responsibilities: - Assisting Irish and international students with their payments to institutions worldwide - Entering exchange rates into the system for daily use - Creating computer databases regarding customers, payments, institutions etc.