Experience

Nature's Way

• United States
• Wellness and Fitness Services
• 300 - 400 Employee

• Brand Manager

  • Aug 2022 - Present

• Senior Associate Brand Manager

  • May 2022 - Present

• Associate Brand Manager

  • Sep 2019 - May 2022



Take Root

• Philippines
• Food and Beverage Services
• 1 - 100 Employee

• Founder & Chief Kale Crafter

  • Jun 2014 - Present

  Take Root started as a personal mission to fill the void of healthy snacks in the Philippines. My founding partner and I both developed autoimmune disorders in our twenties, which led us to reassess our lifestyles and discover the world of healthy eating. We decided to leave our corporate jobs and share our passion for creating junk-free, plant-rich snacks that heal and energize the body, mind, and soul. Take Root started the healthy snack revolution in the Philippines. Since 2014, we… Show more Take Root started as a personal mission to fill the void of healthy snacks in the Philippines. My founding partner and I both developed autoimmune disorders in our twenties, which led us to reassess our lifestyles and discover the world of healthy eating. We decided to leave our corporate jobs and share our passion for creating junk-free, plant-rich snacks that heal and energize the body, mind, and soul. Take Root started the healthy snack revolution in the Philippines. Since 2014, we have developed multiple plant-based snacks that have no chemical additives or preservatives. Listening to our customers has enabled us to continually innovate and stay ahead as the category leader. Take Root won Best Food Product two years in a row at the International Food Exhibition, besting hundreds of other products. We are now distributed nationwide and in other Asian countries. As Chief Kale Crafter, I've worn many hats. I developed products and processes, navigated the bureaucracy of starting a manufacturing and exportation business, and grew our team and customer base. All the while, I had to be comfortable with uncertainty, sensitive to what the market and data were saying, and agile enough to act on it. As a people person, my favorite part of the business has been interacting with my team and customers. We are proud of our culture of collaboration and ownership among our staff. We develop products that fit our customers' lifestyles and delight their tastebuds. Show less Take Root started as a personal mission to fill the void of healthy snacks in the Philippines. My founding partner and I both developed autoimmune disorders in our twenties, which led us to reassess our lifestyles and discover the world of healthy eating. We decided to leave our corporate jobs and share our passion for creating junk-free, plant-rich snacks that heal and energize the body, mind, and soul. Take Root started the healthy snack revolution in the Philippines. Since 2014, we… Show more Take Root started as a personal mission to fill the void of healthy snacks in the Philippines. My founding partner and I both developed autoimmune disorders in our twenties, which led us to reassess our lifestyles and discover the world of healthy eating. We decided to leave our corporate jobs and share our passion for creating junk-free, plant-rich snacks that heal and energize the body, mind, and soul. Take Root started the healthy snack revolution in the Philippines. Since 2014, we have developed multiple plant-based snacks that have no chemical additives or preservatives. Listening to our customers has enabled us to continually innovate and stay ahead as the category leader. Take Root won Best Food Product two years in a row at the International Food Exhibition, besting hundreds of other products. We are now distributed nationwide and in other Asian countries. As Chief Kale Crafter, I've worn many hats. I developed products and processes, navigated the bureaucracy of starting a manufacturing and exportation business, and grew our team and customer base. All the while, I had to be comfortable with uncertainty, sensitive to what the market and data were saying, and agile enough to act on it. As a people person, my favorite part of the business has been interacting with my team and customers. We are proud of our culture of collaboration and ownership among our staff. We develop products that fit our customers' lifestyles and delight their tastebuds. Show less



Mighty Twenty

• Greater New York City Area; Manila, Philippines

• Freelance Digital and Social Strategist

  • Jul 2013 - Jun 2014

  • On-page optimization/SEO Research and Planning • Industry and market analysis • Vendor sourcing • On-page optimization/SEO Research and Planning • Industry and market analysis • Vendor sourcing



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Manager

  • Jul 2010 - Jun 2013

  • Developed social media strategy for health brand, resulting in executive approval to launch social media presence in complex, highly regulated sector. Co-wrote brand's first-ever Social Media Playbook and Toolkit. • Executed social media strategy through designing and integrating internal processes and obtaining buy-in from key departments. • Helped build industry-first social customer service capability for Fortune 100 airline struggling with vocal customer dissatisfaction. •… Show more • Developed social media strategy for health brand, resulting in executive approval to launch social media presence in complex, highly regulated sector. Co-wrote brand's first-ever Social Media Playbook and Toolkit. • Executed social media strategy through designing and integrating internal processes and obtaining buy-in from key departments. • Helped build industry-first social customer service capability for Fortune 100 airline struggling with vocal customer dissatisfaction. • Developed and led training to equip cross-functional teams and customer service representatives to engage with customers in social media. • Designed custom digital platform and communications strategy for financial services client, markedly improving quality of agent work experience and effectiveness • Conducted in-depth social media analyses and provided actionable recommendations for improving clients' product and service offerings. • Facilitated comprehensive RFP process to hire and onboard social media vendor. • Developed social media content. • Facilitated client brainstorming sessions as part of strategy development and opportunity mapping. Show less • Developed social media strategy for health brand, resulting in executive approval to launch social media presence in complex, highly regulated sector. Co-wrote brand's first-ever Social Media Playbook and Toolkit. • Executed social media strategy through designing and integrating internal processes and obtaining buy-in from key departments. • Helped build industry-first social customer service capability for Fortune 100 airline struggling with vocal customer dissatisfaction. •… Show more • Developed social media strategy for health brand, resulting in executive approval to launch social media presence in complex, highly regulated sector. Co-wrote brand's first-ever Social Media Playbook and Toolkit. • Executed social media strategy through designing and integrating internal processes and obtaining buy-in from key departments. • Helped build industry-first social customer service capability for Fortune 100 airline struggling with vocal customer dissatisfaction. • Developed and led training to equip cross-functional teams and customer service representatives to engage with customers in social media. • Designed custom digital platform and communications strategy for financial services client, markedly improving quality of agent work experience and effectiveness • Conducted in-depth social media analyses and provided actionable recommendations for improving clients' product and service offerings. • Facilitated comprehensive RFP process to hire and onboard social media vendor. • Developed social media content. • Facilitated client brainstorming sessions as part of strategy development and opportunity mapping. Show less



University of Michigan, Ross School of Business

• MBA Graduate

  • Aug 2008 - Jul 2010

  •Awarded: Stephen M. Ross Merit Scholarship and Forte Foundation Fellowship •Selected: Ross Student Ambassador •Managed: Ross' marquee recruiting weekend, attended by 400 admitted students; achieved highest matriculation in school history •Led: Two study trips to Philippines; coordinated meetings with 20 national and local policy leaders; introduced over forty U of M students to local policy and culture •Volunteer: Biannual Base of the Pyramid Conference •Member: Net Impact… Show more •Awarded: Stephen M. Ross Merit Scholarship and Forte Foundation Fellowship •Selected: Ross Student Ambassador •Managed: Ross' marquee recruiting weekend, attended by 400 admitted students; achieved highest matriculation in school history •Led: Two study trips to Philippines; coordinated meetings with 20 national and local policy leaders; introduced over forty U of M students to local policy and culture •Volunteer: Biannual Base of the Pyramid Conference •Member: Net Impact, Emerging Markets Club, Marketing Club, Organizational Strategy Club Show less •Awarded: Stephen M. Ross Merit Scholarship and Forte Foundation Fellowship •Selected: Ross Student Ambassador •Managed: Ross' marquee recruiting weekend, attended by 400 admitted students; achieved highest matriculation in school history •Led: Two study trips to Philippines; coordinated meetings with 20 national and local policy leaders; introduced over forty U of M students to local policy and culture •Volunteer: Biannual Base of the Pyramid Conference •Member: Net Impact… Show more •Awarded: Stephen M. Ross Merit Scholarship and Forte Foundation Fellowship •Selected: Ross Student Ambassador •Managed: Ross' marquee recruiting weekend, attended by 400 admitted students; achieved highest matriculation in school history •Led: Two study trips to Philippines; coordinated meetings with 20 national and local policy leaders; introduced over forty U of M students to local policy and culture •Volunteer: Biannual Base of the Pyramid Conference •Member: Net Impact, Emerging Markets Club, Marketing Club, Organizational Strategy Club Show less



IDEO

• Student Consultant

  • Jan 2010 - May 2010

  •Conducted extensive research and interviews of companies within the social sector. •Synthesized findings into business model archetypes and provided actionable recommendations for IDEO's social impact team. •Conducted extensive research and interviews of companies within the social sector. •Synthesized findings into business model archetypes and provided actionable recommendations for IDEO's social impact team.



Campbell's

• United States
• Food and Beverage Services
• 700 & Above Employee

• Associate Brand Manager Intern

  • May 2009 - Aug 2009

  •Led cross-functional team to assess market opportunity and recommend growth strategy for Campbell's V8 Soups. •Analyzed top consumer segments and examined industry trends to provide penetration strategy recommendations. •Conducted primary and secondary research to develop business performance and competitive analysis, resulting in recommendations for maximizing revenues currently being implemented by brand team. •Led cross-functional team to assess market opportunity and recommend growth strategy for Campbell's V8 Soups. •Analyzed top consumer segments and examined industry trends to provide penetration strategy recommendations. •Conducted primary and secondary research to develop business performance and competitive analysis, resulting in recommendations for maximizing revenues currently being implemented by brand team.



Root, a part of Accenture

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Marketing Strategy Consultant

  • Mar 2009 - Apr 2009

  •Performed in-depth competitive industry analysis and presented recommendations to thirty senior leaders, resulting in fundamental shift in company's long-term strategic focus. •Performed in-depth competitive industry analysis and presented recommendations to thirty senior leaders, resulting in fundamental shift in company's long-term strategic focus.



VIBE

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Associate

  • Jun 2006 - May 2008

  •Managed integrated marketing programs for more than 20 advertising clients. •Led cross-functional teams to conceptualize eye-catching magazine units, online and mobile components, promotional sweepstakes, and event marketing. •Implemented key marketing campaigns on VIBE.com. •Managed viral marketing and cross-promotional partnerships. •Managed integrated marketing programs for more than 20 advertising clients. •Led cross-functional teams to conceptualize eye-catching magazine units, online and mobile components, promotional sweepstakes, and event marketing. •Implemented key marketing campaigns on VIBE.com. •Managed viral marketing and cross-promotional partnerships.



Various Productions

• Musical Theatre Artist

  • May 2002 - Jul 2005