Aileen Brilly

Marketing Executive at The Irish Times
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Contact Information
us****@****om
(386) 825-5501
Location
Dublin City, County Dublin, Ireland, IE
Languages
  • English Native or bilingual proficiency
  • Irish Native or bilingual proficiency

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Katie Malone

Aileen is a driven, enthusiastic and intelligent individual who I believe to be an exceptionally hard worker. Aileen possesses a growth mindset and always rises to a challenge. I have always enjoyed working alongside Aileen, because she is an incredibly dynamic and motivated team player. Her vast skillset will be an asset to any organisation, in particular her strategically developed content strategies- which have always proved to be highly optimized and successful.

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Credentials

  • Email Marketing and Lead Generation
    Irish Times Training
    Jun, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Oct, 2020
    - Nov, 2024
  • Full Irish Driving Licence
    Road Safety Authority
    Aug, 2019
    - Nov, 2024

Experience

  • The Irish Times
    • Ireland
    • Newspaper Publishing
    • 300 - 400 Employee
    • Marketing Executive
      • Apr 2021 - Present

      My role involves promoting The Irish Times across all platforms and assisting in the development and execution of brand strategy and marketing campaigns. The key focus is to increase readership of Irish Times content online and in the newspaper and to build audience engagement. The following tasks build up the day to day:● To work closely with the Head of Marketing to develop, manage and implement the marketing plan including Brand, digital edm and tactical promotions.● Work cross functionally to develop and manage trade marketing relationships and events.● To act as a liaison with external agencies, including creative, online and media buying including the management of budgets.● To provide marketing support for key editorial-led initiatives and projects.● To report on marketing campaign outcomes against agreed targets and objectives using standard reporting tools.● To manage and develop sponsorships and events from start to finish, delivering experiential events for 10 to 30,000 guests.● To have responsibility for the marketing of new products within the business.● Network within industry to develop relationships and partnerships to support the Brand, Commercial and Editorial goals of The Irish Times. Show less

    • Customer Payment Executive
      • Mar 2019 - Apr 2021

    • Retention Specialist
      • Oct 2018 - Mar 2019

    • Circulation Assistant
      • Mar 2018 - Mar 2019

  • Brown Thomas Arnotts
    • Ireland
    • Retail
    • 400 - 500 Employee
    • Team Manager
      • Nov 2015 - Feb 2018

Education

  • Dublin Business School
    QQI Level 7, Certificate in Digital Marketing
    2020 - 2021
  • Maynooth University
    Bachelor's degree, Bachelor of Arts focused on International Business, Anthropology & German
    2012 - 2015
  • Dunboyne College of Further Education
    QQI Level 5, Associate of Liberal Arts & Media Studies
    2011 - 2012
  • Scoil Dara, Kilcock
    Leaving Certificate
    2005 - 2010

Community

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