Experience

Richmond Marketing

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Brand Manager

  • Apr 2016 - Present

  Brand Manager on the Asahi UK Portfolio including Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell, Kozel and Meantime beer brands, working closely with the brand principle, Asahi UK, and key stakeholders to deliver mutual targets.Work with PR, Media and Experiential agencies to deliver consumer plans.Work with National Account Managers to ensure effective implementation of promotional plans, and alignment with brand activation and visibility in the Off Trade.Work closely with the On-Trade team and drive implementation of rate of sale driving initiatives and visibility solutions.

• Assistant Brand Manager

  • Apr 2014 - Apr 2016

  Work closely with Miller Brands UK & wider Richmond Marketing team to deliver brand KPIs and compliance with brand guidelines.Execute & evaluate trade marketing plans covering; distribution, visibility, trade advocacy, rate of sale driving initiatives and brand awareness events across both the On Trade and Off Trade, managing budgets to deliver activity within agreed budget.Lead Trade Marketing brand activations in the On Trade and Off Trade, and develop visibility solutions for On Trade and Off Trade to maximise visibility and drive sales.Work with National Account Managers to ensure alignment of trade marketing activity to promotional plans.Work closely with the On-Trade team to support and grow this channel, including advocacy initiatives.Collaborate in brand planning and evaluation of all aspects of brands' performance.



Flanagan's Foods

• Trade Marketing Executive

  • Oct 2013 - Apr 2014

  Employed as a Trade Marketing Executive at Flanagan's Foods, a Sales and Marketing Agent in Ireland for FMCG brands. Key responsibilities were to support Key Account Managers to ensure all promotional activity was implemented effectively and manage the planning and execution of all trade marketing activity. Employed as a Trade Marketing Executive at Flanagan's Foods, a Sales and Marketing Agent in Ireland for FMCG brands. Key responsibilities were to support Key Account Managers to ensure all promotional activity was implemented effectively and manage the planning and execution of all trade marketing activity.



Irish Distillers

• Ireland
• Beverage Manufacturing
• 400 - 500 Employee

• Jameson Brand Ambassador

  • Aug 2012 - Sep 2013

  Coordinate and conduct brand education activities and mentoring sessions with internal team, key influencers, target consumers and relevant leaders of opinion.Ensure local team have a comprehensive and up to date understanding of the Jameson brand.Recruit and convert target consumers to the brand through product trial and mentoring sessions.Assist Brand Manager and Trade Marketing team in administration, brand plan building, agency briefings, POS development, brand activations and integrated campaign implementation. Carry out weekly On Trade visits to key accounts in order to optimise and maintain key relationships, brand visibility and brand share of mind. Identify new opportunity for brand development in the On Trade.Seek out relevant opportunity and ad hoc sponsorship for brand development among target consumer.Work with creative agency to generate and approve weekly content for live radio section.Work with digital agency to generate and approve content for Facebook Fanpage and develop annual digital brand plan.Represent the brand as Jameson Brand Ambassador in key events and relevant PR situations.Provide monthly brand activation and market insight reports, including competitor insight for local Brand Manager and IDPR Regional Manager.