E-Commerce Marketing Executive

• Jul 2022 - Present

Marketing Executive

• Jul 2020 - Jul 2022

• Spearheaded lead generation campaigns & marketing initiatives • Maintained partnerships with various stakeholders such as KOLs, media agencies and vendors • Assisted the team in the development of the overall digital marketing strategy • Managed the creation of relevant and engaging digital content for publishing onto digital platforms • Designed corporate decks and marketing proposals to present to external clients and relevant partners • Wrote creative copies with passion and persuasion

Personal Banker

• Aug 2019 - Jul 2020

• Provided wealth management services and assisted clients on banking products and services that are customised for their needs • Prospected potential clients and developed positive, long-term relationships with them to cross-sell the bank’s products • Aided customers in the opening, managing and optimising of their bank accounts • Conducted cold calls on a daily basis to analyse clients’ information and identify opportunities for growth & expansion of our services. • Resolved problems and issues with banking services as they arose • Performed administrative duties such as handling client’s insurance & investment policies, entering data into proprietary software, recording client information and documentation

Design Intern

• Sep 2016 - Mar 2017

• Generated all design collaterals (EDMs, banners, posters, videos) for the Service Quality department’s promotional events and feature walls in Singapore General Hospital. • Engaged in conceptualising, copywriting and designing a brand identity guide to represent the key principles and attributes of the Service Quality department. • Directed, filmed and edited corporate videos which were utilized for staff-training and award ceremonies. • Generated all design collaterals (EDMs, banners, posters, videos) for the Service Quality department’s promotional events and feature walls in Singapore General Hospital. • Engaged in conceptualising, copywriting and designing a brand identity guide to represent the key principles and attributes of the Service Quality department. • Directed, filmed and edited corporate videos which were utilized for staff-training and award ceremonies.